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Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
Using the web to manage and market your complementary healthcare practice
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Using the web to manage and market your complementary healthcare practice

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Glenn Shoosmith, CEO, BookingBug presents at London's COPA show, discussing ways and means complementary healthcare professionals and practices can use the web to market their business, attract new …

Glenn Shoosmith, CEO, BookingBug presents at London's COPA show, discussing ways and means complementary healthcare professionals and practices can use the web to market their business, attract new patients, and retain existing ones.

Published in: Business, Technology
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  • 1. Glenn Shoosmith, CEO,@GlennBookingBugUsing the Web to Manageand Market Your Practice
  • 2. The End of the Pen& Paper Practice……The Rise of theDigital Consumer&  The Evolving Practice
  • 3. The way your patients want to engagewith service providers is changing…•  88% of consumers research services before making adecision•  4/5 of internet users research choices online beforemaking a purchase decision•  50% of your patients use social mediaThe Connected Consumer
  • 4. Web  Designers?  Web  Developers?  Social  Media?  Local  Directories?  Service  Directories?  Blog?  Online  Bookings?  Recommenda<ons?  Offers?  Daily  Deals?  Facebook?  TwiBer?  FourSquare?  Website  Building  toolkit?  CRM?  Email?  Marke<ng?  SEO?  Adver<sing?   Word  of  Mouth?  Navigating the Digital Landscape
  • 5. •  Gain new patients ✔•  Retain existing ones ✔•  Manage your business ✔•  Reduce admin✔The Holy Grail of getting digital…•  Expensive ✗•  Confusing ✗•  Time consuming ✗•  Or worse… ✗But in reality it can be…The Expectation Void
  • 6. • Simple ✔• Low Cost ✔• Big Impact ✔• Non Time Intensive ✔What complementary healthcareprofessionals really need are……digital tools in their armoury.Choosing the Right Tools
  • 7. It all comes down to meetingyour patients’ preferred waysof engaging*…(*And it doesn’t have to cost the earth.)The Secret?
  • 8. Need EstablishedConsiderationDecisionSatisfactionLoyaltyAdvocacyAttractEngageConvertBuild RapportNurtureRewardYour  Pa<ents  Your  Prac<ce  1  2  3  4  5  6  Online-to-Offline Engagement Journey
  • 9. NeedEstablishedAttract1Ensure your practice gets noticed:o Listings & Directorieso Google Placeso Social Mediao Easy to findWebsite
  • 10. NeedEstablishedAttract1Ensure your practice gets noticed:o Listings & Directorieso Google Placeso Social Mediao Easy to findWebsite
  • 11. Consideration Engage2Put your website to work:o Contento Ease of Useo Reachabilityo Flexibilityo Payment Options
  • 12. Consideration Engage2Put your website to work:o Contento Ease of Useo Reachabilityo Flexibilityo Payment Options
  • 13. Decision Convert3Make key information availableonline:o Serviceso Staffo Experience / Specialitieso Availabilityo Pricingo Payments
  • 14. Satisfaction Rapport4Build meaningful relationships:o Personalised Communicationso Appointment Confirmationso Appointment Reminderso Regular contact & updates
  • 15. Loyalty Nurture5Think beyond the appointment:o Personalised Engagemento Appointment Follow-Upo Social Mediao Add value where you can!
  • 16. Advocacy Reward5Let your satisfied patientspromote your practice:o Encourage Recommendationso Offer Rewardso Discountso Special Promotions
  • 17. Need EstablishedConsiderationDecisionSatisfactionLoyaltyAdvocacyAttractEngageConvertBuild RapportNurtureRewardYour  Pa<ents  Your  Prac<ce  1  2  3  4  5  6  Online-to-Offline Engagement Journey
  • 18. •  Operate more efficiently ✔•  Reduce admin ✔•  Free-up your time to focus on whatyou do best ✔o  Appointment booking & schedulingo  Online/mobile paymentso  Emails / SMSo  Notifications & reminderso  Accountingo  Marketingo  Offers & dealso  Everything is connected!The Beauty of Automation
  • 19. Patient views services & availability,submits enquiry  Happy patient  Lovely recommendations!  Appointment  A Digital Customer JourneyPays balance on mobile  Businessaccountsreconciled  Patient researches online  Patient with a need L  Practitionerreceives enquiry  Practitioner confirmsappointmentPatient paysdeposit online  Patient receivesappointment reminder
  • 20. •  It’s all about relationships•  Use digital tools that fit your patients,not just you•  Embrace the basics, the rest will follow•  Don’t spend a fortune!In Summary…
  • 21. GOOD LUCK!(Any Questions?)Glenn Shoosmith, CEO,glenn@bookingbug.com @GlennBookingBugCOPA stand CH42

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