BEA 2012 - Pin It On Pinterest - Driving Traffic to Your Brand
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Pin It On Pinterest - Driving Traffic To Your Brand...
Pin It On Pinterest - Driving Traffic To Your Brand
Pinterest, launched in Spring of 2010, has become one of the fastest growing social networking sites and is a top traffic driver for brand identity. In this session, speakers will share insight on how curated themed "digital boards" can provide publishers, authors, booksellers and others with a unique opportunity to engage readers. The endless possibilities of "pinning" images and creating digital board for each character in a book, creating boards showing settings in a book, creating boards where readers can "cast" the book - what actors would be in the movie all create successful social media sharing for publishers and authors. Get insight on what types of boards attract social responses, what types of information can be Pinned to add variety to your boards and how to make Pinterest work for your specific marketing. Learn how by using Facebook and Twitter, you can drive traffic to this particular board and drive traffic to retail.
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