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Take the mystery out of Search Engine Optimization (SEO) best practices! Learn how to; conduct effective keyword research, develop new books and book titles, re-name photos on a website with proper keywords, give authors a list of blog posts that will pull in traffic and increase your title's awareness. Get hands on knowledge of how to; conduct keyword research, including competition parameters used by SEO experts, use those keywords to create new products, use well-researched keywords in prime areas of your website to increase discoverability in search engines, and work with authors to increase visibility for specific topics including how to take over the search engines with an author's name if they don't have an internet presence. By conducting this research and then using it in the everyday care and maintenance of your online marketing strategy, agents, publishers, booksellers and authors can enjoy the automatic advantage that SEO offers in the search engines for years to come. Attend this all-inclusive session that provides you with concrete takeaways that you can use and become your own Search Engine Optimization expert!