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BookExpoAmerica -uPublishU at BEA -Book pr 1-2-3
 

BookExpoAmerica -uPublishU at BEA -Book pr 1-2-3

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Learn how to get the book news and reviews your book deserves and to build the best the best book PR campaign by thinking like a journalist. Learn what kind of PR and marketing the media and readers ...

Learn how to get the book news and reviews your book deserves and to build the best the best book PR campaign by thinking like a journalist. Learn what kind of PR and marketing the media and readers respond to. Focus will be on developing a message and understanding and knowing the media more than social media how-to.

Discover how to persuade journalists to do a story, feature, review or interview about your book, by giving the press what they need. Essentials would include: a story idea; a headline; a pithy book description which sells; well crafted talking points and suggested interview questions; an author biography highlighting your most important credentials for media appearances; and explanations of any connections the book or its author may have to trending topics in culture and the news. But also PR and marketing can entail creating content which might entertain or engage and be “likeable” in social media.

The session will highlight the importance of matching your content to the right media to reach the desired demographic, in effect micro-targeting or narrowcasting to your particular book buyer, whether that might be via NPR, Oprah, HuffPost, New York Times, BookRiot, or Flavorwire or even a much smaller media outlet more targeted to your subject matter.

Specific media examples of book news and review media who effectively reach book buyers will be identified and discussed as well. Further discussions include the use of social media to make the most of media placements by sharing them online and creating organic and viral spread.

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  • Before we begin, how many of you have published a book? Are about to publish a book? How many are writing fiction? Nonfiction? Adult? Children’s? Young Adult? I will give a brief overview of what book pr is, then some advice on tactics on how to think like a journalist. And then we’ll hear from my distinguished co-panelist, the media.
  • Most often book buzz originates from a feature, interview or review, in print, online, radio or tv. Buzz spurs sales
  • and shop around for book pr help if you decide you need it.
  • KarenSchechner, Senior Indie Editor, Kirkus Reviews
  • Jeff O’Neal, Editor and Co-Founder, BookRiot

BookExpoAmerica -uPublishU at BEA -Book pr 1-2-3 BookExpoAmerica -uPublishU at BEA -Book pr 1-2-3 Presentation Transcript