In very challenging marketing conditions all companies have to make their marketing budgets work harder and provide a good ROI. How do you judge whether your marketing campaigns have performed well and how do you know how that compares to your major competitors?
Nielsen Book is the leading market research company in the book industry worldwide and combines retail sales data with consumer research to give a holistic view of the book market and provide publishers with the ability to measure their performance and ROI.
Working with selected publishers to use data from actual campaigns, we will review performance against Nielsen data. We will show where campaigns have performed well and achieve their target audience and objectives, but we will also point out missed opportunities, where certain media or channels may have been overlooked or missed, negating precious resources. What this presentation will do is demonstrate how retail sales data and consumer research can drive future campaigns and ensure publishers get the right results from their marketing campaigns, using the right tools to reach their target audience.