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Who Updates Publisher Metadata & Why? Downstream Vendors On What Happens To Publisher Metadata In The Supply Chain
Good metadata is the first step to populating industry databases and online sites. Good metadata leads to higher sales! Participate in this session and get critical answers on who updates publisher metadata and why. Barnes & Noble, will share insight into examples of metadata feeds received, and how incomplete or inaccurate information can lead to reduced sales! By using real world examples, speakers from Ingram Content Group, Bowker and Baker & Taylor will explore: Which metadata elements are often changed why are they changed? Which metadata elements are often added and why? How are needed changes or additions identified? What processes are involved in changing or adding metadata? Where does the vendor metadata go after changes and enhancements are made? What are the benefits of changing or enhancing publisher metadata?