Target your sales and marketing efforts to where they need to be! The more you know about the readers and consumers of the books you are writing, the better you can strategically align your marketing efforts and promote your books. Experts will provide a thorough demographic breakdown of the buyers of eBooks and print books by the key book subjects of interest for self-published authors. Also discussed is the current overview of the book publishing industry by the numbers today. Key takeaways include; understanding who are the buyers of the key self-published genres are, how book buyers are discovering new titles, key differences between consumers of print and eBooks, and how to identify the key trends in book publishing today.