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BEA 2013 - Making Your Metadata Rock - Phil Madans
 

BEA 2013 - Making Your Metadata Rock - Phil Madans

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Making Your Metadata Rock: Improving How Your Titles Appear & Appeal To Customers ...

Making Your Metadata Rock: Improving How Your Titles Appear & Appeal To Customers
5/30/2013

Moderator: Laura Dawson, Product Manager, Identifiers
Speakers: Eleanor Fanicase, Director of Data Management, Phil Madans, Director Publishing Standards and Practices, More to come!

During this workshop, metadata specialists from book wholesale, data solution providers, and publishing houses will illustrate how you can improve your metadata. Enhanced metadata examples and suggestions will show you how to improve your subject codes/keywords, cover images, descriptions, Author information, and other metadata. Presentations will highlight industry best practices from the Book Industry Study Group (BISG) and Booknet Canada and how you can best use these documents during your metadata creation. Finally, speakers will give advice on how often you should update your metadata and how to handle these cycles of metadata creation.

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    BEA 2013 - Making Your Metadata Rock - Phil Madans BEA 2013 - Making Your Metadata Rock - Phil Madans Presentation Transcript

    • The Publisher’s LamentMaking Your Metadata RockMay 30, 2013Photo by Shira Golding
    • Opening Exercises—The Metadata AnthemCopyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 2013 2
    • So, just where do publishers fit into this wholemetadata question?Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 2013 3
    • Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 20134
    • Publishers have been providing metadatadirectly to consumers long before the WebWe just didn’t call it metadataCopyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 2013 5
    • Engage CustomersCopyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 20136
    • • TK image of Summerland on a websiteCopyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 20137
    • Somewhere an Art Director is weepingCopyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 20138
    • What’s a Publisher to do?Best PracticesAccuracyCompletenessConsistencyPriorityCopyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 20139
    • Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 2013 10
    • VisibilityCopyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 2013 11
    • Tom Rob Smith graduated from <ST1:PLACENAMEw:st="on">Cambridge</ST1:PLACENAME> <ST1:PLACETYPEw:st="on">University</ST1:PLACETYPE> in 2001 and lives in<ST1:CITY w:st="on"><ST1:PLACEw:st="on">London</ST1:PLACE></ST1:CITY>. His firstnovel, <i>Child 44</i>, was a <i>New York Times </i>bestseller andan international publishing sensation. Among its manyhonors, <i>Child 44</i> won the ITW 2009 Thriller Award for BestFirst Novel, <em>The Strand Magazine</em> 2008 Critics Award forBest First Novel, the CWA Ian Fleming Steel Dagger Award, and waslonglisted for the Man Booker Prize.Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 2013Tom Rob Smith graduated from Cambridge University in2001 and lives in London. His novels in the Child 44 trilogywere New York Times bestsellers and internationalpublishing sensations. Among its many honors, Child 44won the ITW 2009 Thriller Award for Best First Novel, TheStrand Magazine 2008 Critics Award for Best First Novel,the CWA Ian Fleming Steel Dagger Award, and waslonglisted for the Man Booker Prize.12
    • Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 2013 13
    • Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 201314
    • Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 2013 15
    • DEVELOPMENT, USE AND MODIFICATION OF BOOK PRODUCT METADATA, Book Industry Study Group, 2012Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 2013 16
    • Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 2013 17
    • Metadata is used for different purposes bydifferent constituenciesDisplay/DiscoveryRetailers–Online and Bricks and MortarSales planningPurchasing—B2B, B2CCataloguingAt different timesBISG Best Practice for Data Senders180 days ( 6 months) in advance of publicationReality9 months in advance of publicationCopyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 201318
    • DEVELOPMENT, USE AND MODIFICATION OF BOOK PRODUCT METADATA, Book Industry Study Group, 2012Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 2013 19
    • Can One File Rule Them All?Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 201320
    • Publisher’s Lamentby Rudyard Longfellow MadansOne fine and sunny Monday morn,Updates to my ONIX borneOn its wild electronic rideTo trading partners far and wide;On whose sites I hoped would soon displayThe very updates sent that day.But to my chagrin some weeks later,There I saw my uncorrected dataOn more sites than I would have guessedWhen I started this whole mess.Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata RockMay 30, 2013 21
    • Phil MadansDirector of Publishing Standards & PracticesHachette Book Groupphil.madans@hbgusa.comThank You!