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Content Marketing – Building & Implementing Your New Strategy!
Moderator: Fauzia Burke, President & Founder, FSB Associates
Content marketing is crucial for a successful brand strategy, and is necessary for individual authors, as well as imprints to publishing houses small and large. Learn why content marketing is the hottest trend and why companies like American Express®, Coca Cola®, and Red Bull® are investing millions in it. Join book marketing and Public Relations expert Fauzia Burke as she unravels the mysteries of how to attract readers with content and what content works best on social networks. Also covered is how to develop a calendar and schedule that promotes effectiveness and efficiency. To close this session, Burke will share how to assess success and how to properly adjust a content marketing campaign so it flourishes!