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BEA 2013 - Content Marketing - Building & Implementing Your New Strategy
 

BEA 2013 - Content Marketing - Building & Implementing Your New Strategy

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Content Marketing – Building & Implementing Your New Strategy! ...

Content Marketing – Building & Implementing Your New Strategy!
5/30/2013


Moderator: Fauzia Burke, President & Founder, FSB Associates

Content marketing is crucial for a successful brand strategy, and is necessary for individual authors, as well as imprints to publishing houses small and large. Learn why content marketing is the hottest trend and why companies like American Express®, Coca Cola®, and Red Bull® are investing millions in it. Join book marketing and Public Relations expert Fauzia Burke as she unravels the mysteries of how to attract readers with content and what content works best on social networks. Also covered is how to develop a calendar and schedule that promotes effectiveness and efficiency. To close this session, Burke will share how to assess success and how to properly adjust a content marketing campaign so it flourishes!

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    BEA 2013 - Content Marketing - Building & Implementing Your New Strategy BEA 2013 - Content Marketing - Building & Implementing Your New Strategy Presentation Transcript

    • ContentMarketingBuilding & Implementing Your New Strategy!by Fauzia BurkeFounder & President@FauziaBurkeThursday, June 6, 13
    • HousekeepingMy handle: @FauziaBurkeHashtag: #BEA13CMwww.fsbassociates.com/bea13Questions?Thursday, June 6, 13
    • ContentMarketingBuilding & ImplementingYour New Strategy!Thursday, June 6, 13
    • Content Marketing@FauziaBurke #BEA13CMWhy? What? How?Thursday, June 6, 13
    • Why Do It?@FauziaBurke #BEA13CMThursday, June 6, 13
    • Why Do It?ShowDevelopExpandGrowImprove@FauziaBurke #BEA13CMThursday, June 6, 13
    • What Is It?@FauziaBurke #BEA13CMThursday, June 6, 13
    • EntertainInformDelight@FauziaBurke #BEA13CMThursday, June 6, 13
    • @FauziaBurke #BEA13CMThere is two types of content. They aresimilar but not the same.Thursday, June 6, 13
    • Social MediavsSocial Networking{ }@FauziaBurke #BEA13CMThursday, June 6, 13
    • Social MediaBlogs/ArticleseNewslettersGraphicsInfo-graphicsPresentationsSpeechesGamesVideos/MoviesSlideshowsWebinareBooksPhotos@FauziaBurke #BEA13CMThursday, June 6, 13
    • Social NetworkinggoodreadsFacebookTwitterLinkedInGoogle+tumblrPinterest@FauziaBurke #BEA13CMThursday, June 6, 13
    • @FauziaBurke #BEA13CMWhen your content marketing is working, itshould look like this.Thursday, June 6, 13
    • Strategy@FauziaBurke #BEA13CMThursday, June 6, 13
    • Before You BeginStep 1Know Your AudienceGet Their PermissionPlan Consistent EngagementDecide on a Call to ActionLearn the Tools@FauziaBurke #BEA13CMThursday, June 6, 13
    • MailChimpHootSuiteSlideShare iStockPhotoConstantContactWordPressTools@FauziaBurke #BEA13CMThursday, June 6, 13
    • Pick the ElementsStep 2Blogs eNewsletters Slideshows EventsFacebook Twitter LinkedIn Pinterest@FauziaBurke #BEA13CMThursday, June 6, 13
    • Plan the TimingStep 3MonthlyYearlyWeeklyDaily@FauziaBurke #BEA13CMThursday, June 6, 13
    • SocialNetworksFrequency Content GoalFacebookTwitterLinkedInOtherDaily/Weekly@FauziaBurke #BEA13CMThursday, June 6, 13
    • SocialMediaFrequency Content GoalBlog/ArticleNewsletterSlideshowOtherWeekly/Monthly@FauziaBurke #BEA13CMThursday, June 6, 13
    • Keep TrackStep 4Traffic to BlogsGrowth in Number of FollowersInteraction on Social NetworksRequest for InformationSales@FauziaBurke #BEA13CMThursday, June 6, 13
    • AdjustStep 5@FauziaBurke #BEA13CMThursday, June 6, 13
    • @FauziaBurke #BEA13CMRight about now, You’re probably thinking....Thursday, June 6, 13
    • Let’s review the process1. Review audience & Set Goals2. Pick Elements3. Plan Timing4. Track Success5. Adjust@FauziaBurke #BEA13CMThursday, June 6, 13
    • Lessons{ }@FauziaBurke #BEA13CMThursday, June 6, 13
    • Be PatientLet go of ExpectationsTrust the ProcessLearn as you go@FauziaBurke #BEA13CMThursday, June 6, 13
    • MostlyImportantlyBe Generous!@FauziaBurke #BEA13CMThursday, June 6, 13
    • Thank You!@FauziaBurke #BEA13CMThursday, June 6, 13
    • Web Publicity & MarketingDigital BrandingConsulting & SpeakingWebsite Development@FauziaBurkewww.fsbassociates.comThursday, June 6, 13