New Insights & Trends In The 2013 Children’s Book Market
Moderator: Kristen McLean, Founder & CEO, Bookigee, Inc. & Project Editor – Bowker® Market Research’s UNDERSTANDING THE CHILDREN’S BOOK”S CONSUMER IN THE DIGITAL AGE
Speakers: Carl Kulo, US Director, Bowker Market Research
Join the children’s experts at Bowker® Market Research as they examine the freshest (Q1-2013) & most up-to-date findings of the Bowker longitudinal “Understanding the Children’s Book Consumer in the Digital Age” study. From shifts in parental attitudes on pricing, to new insights into when and how kids are reading, which key drivers remain stable, what devices are winning out, and how apps and other screen media are interacting with traditional book content for everyone from toddlers to teens. Attendees of this session will emerge with important and actionable insights they can apply to their own businesses and the road ahead. There is no better compass for understanding the evolution of the book market than the children’s category. Device adoption, reading habits, drivers of influence, and key sources of discovery being adopted by today’s children’s book consumers will have profound implications for the entire industry as today’s readers become the customers of tomorrow.