BEA 2012 - From #backlist to #frontlist: Sell More Books by Creating Dynamic and Consistent Content for Social Media
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From #backlist to #frontlist: Sell more Books by Creating Dynamic and Consistent Content for Social Media...
From #backlist to #frontlist: Sell more Books by Creating Dynamic and Consistent Content for Social Media
Inspire your social media marketing strategy and at the same time market and sell more frontlist and backlist books! Learn from various members of the industry - publishers, booksellers, agency, technology, publishing and marketing experts how to overcome the greatest challenge in social media marketing - understanding how to create and push out content consistently. Get answers to questions like; how do you keep the bucket filled up with engaging content that grows your online community and how do you keep your social community coming back for more. With so many new books being pushed on the social streams by publishers and booksellers, find out what to do with the hundreds of the not-so-new, backlist books that are in a publishers catalog or on the shelves of a store. Discover what the role of an author is to keep the momentum of their books moving on the social networks and what types of affordable technology tools can be used to push out content. This panel will provide scalable insights that will help publishers, booksellers, authors and librarians manage their social presence more efficiently and creatively while effectively generating social interest in backlist and frontlist titles.
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