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Uplause presentation at Sport & Money conference

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Uplause presentation as a pdf version from the Sport and Money Conference held in Stockholm, Sweden 30th of November 2012. For more info about Uplause please contact: heikki.aura@uplause.com

Uplause presentation as a pdf version from the Sport and Money Conference held in Stockholm, Sweden 30th of November 2012. For more info about Uplause please contact: heikki.aura@uplause.com

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Transcript

  • 1. + Social Sponsorship Welcome to a new era Heikki Aura, Uplause Ltd.Copyright © Uplause Ltd 12/3/12
  • 2. World leader inSOCIALSPONSORSHIP + In a Nutshellsolutions for rightsholders and brands Brand clients: Mastercard, Coca-Cola, Samsung, Turkish Airlines, Nokia, Reebok, Fonecta, Veikkaus, Elisa, Galp Energia, Endesa, OP-Pohjola, Singtel, Intrum- Justitia, DNA, Biltema, Hartwall, Superbock, TMN etc. Events: Chelsea Football Club, Formula 1 GP, FIBA Basketball World Championship, IIHF Ice Hockey World Championship, FC Porto, V Festival UK, Basketball Euroleague Final Four, Dubai Jazz Festival, Rugby Super Cup South Africa, Samsung Olympic London 12 Activation, Asian Champions League Football, Lollapalooza Brasil etc. Offices:4 000 000 Helsinki, Finland Global sales/delivery network in all major territoriesFans engaged and countriesin 400 eventsin 12 countriesfor 30 brands Copyright © Uplause Ltd 12/3/12
  • 3. + Digital behavior is here -10,5Billion hours spent on Facebook daily -400Million Tweets per day  -44% of people play mobile gamesCopyright © Uplause Ltd 12/3/12
  • 4. + In sport, only first baby steps taken 3rd Phase: Allow fans to interact with 2nd Phase: your property Start to create engagement 1st Phase: with fans Build presence at Social MediaCopyright © Uplause Ltd 12/3/12
  • 5. + Software a key driver for growth “Our new stadium will be a software driven stadium” San Francisso 49ers, CEO Jed YorkCopyright © Uplause Ltd 12/3/12
  • 6. + Social TV. Emerging Opportunity for fans to engage. Also in sports!Copyright © Uplause Ltd 12/3/12
  • 7. + Digital and social layer A Live Event Property
  • 8. +“What is compelling andunique enough aboutattending a game?First, let me tell you whatit’s not. It’s NOT thegame.We are NOT in thebusiness of sellingbasketball. We are in thebusiness of selling funexperiences.”Mark CubanDallas Mavericks, NBAOwnerCopyright © Uplause Ltd 12/3/12
  • 9. + Transforming digital and social into meaningful offerings Social and 1. Social Sponsorship allows digital rights holders, federations, teams component to transform their properties into a social and digital experience and increase their revenues 2. Social sponsorship allows Traditional sponsors/brands to connect with Sponsorship fans and activate with the latest Packages and social and digital means and to tools gain access to consumer data
  • 10. + Uplause: Transforms live events and sponsorship into a digital, interactive and social experienceCopyright © Uplause Ltd 12/3/12
  • 11. + Uplause uses stadium video screens as a channel for social and digital interactionCopyright © Uplause Ltd 12/3/12
  • 12. + Uplause uses outside digital billboards as a channel for interaction and to expand the experience to cityscapeCopyright © Uplause Ltd 12/3/12
  • 13. + Basically, any digital surface is within the reach for fan engagement…Copyright © Uplause Ltd 12/3/12
  • 14. + See video how crowd games work Uplause Crowd Games: Voice activated games for arenas and stadiums “Entire audience is the joystick”Copyright © Uplause Ltd 12/3/12
  • 15. + Uplause Crowd Games: Covering all major sport genres: football, basketball, ice- hockey etc.Copyright © Uplause Ltd 12/3/12
  • 16. + Interactive LEDs: Turning the fieldside advertisement into interactive branded contentCopyright © Uplause Ltd 12/3/12
  • 17. + Engagement happens via Facebook Likes/ Comments or Twitter Tweets Targeted for TV viewers Gain contactable consumer dataCopyright © Uplause Ltd 12/3/12
  • 18. + How Uplause creates the interaction in Social MediaCopyright © Uplause Ltd 12/3/12
  • 19. + Variety of Social Media productsCopyright © Uplause Ltd 12/3/12
  • 20. + Social sponsorship packages built based on customers’ needs Social Tools and Products Inter- Game Fan Crowd active Face A Social games LEDs App Mosaic Sponsorship Reveal Package Fan Gallery Fan Quiz Tuning App Quiz Fan Mobile Custom Reveal Poll App
  • 21. + Real Life CasesCopyright © Uplause Ltd 12/3/12
  • 22. + See video of it Priceless Fun in Dubai HeatCopyright © Uplause Ltd 12/3/12
  • 23. + See video of it London ’12 Olympic ActivationCopyright © Uplause Ltd 12/3/12
  • 24. +World’s MostPopular Birds atStamford BridgeCopyright © Uplause Ltd 12/3/12
  • 25. Fans Reveal a New Player Signing –Case Jokerit HC and Clear Channel10,000 Likesneeded to revealnew signing
  • 26. Finnish Ice-HockeyFederation & EHT KarjalaTournament
  • 27. Which 3 words best describe Karjala EHT tournament? Atmosphere Interesting Finland Exciting Intriguing High quality Feeling Finnish Good Fast phased Team Finland High standard Sporty Traditional International Nice Beer Inspiring Funny Sisu
  • 28. 80% brand 60% + Uplause Products Deliver Tangible & engagementrecognition for rates at Measurable Resultsbranded crowd Facebook games Uplause Scorecard for measuring the impact and results, available always 90% crowd participationrates for crowd games Copyright © Uplause Ltd 12/3/12
  • 29. + Who we’ve worked with Events & Teams - examples Brands - examples FC Porto Portugal’s national teamCopyright © Uplause Ltd 12/3/12
  • 30. +Some ofour partners Copyright © Uplause Ltd 12/3/12
  • 31. + Digital and social layer Live Event Properties
  • 32. + Thank you! Please be in touch! heikki.aura@uplause.com Twitter: HeikkiAura & Uplause www.uplause.comCopyright © Uplause Ltd 12/3/12