Blogging for the Arts: 10 Tips for Nonprofits

Blogging for the Arts 10 Tips for Savvy Nonproﬁts

1: Have a Clear Purpose• What do you want your blog to do?• Who is your target audience?• What is the blog’s focus: reviews? arts policy? community? new voices? other?

2: Brand Your Blog• Name it to reﬂect its purpose.• Be consistent with words & images.• Build its personality: informal? serious? critical? funny? other?

3: Post Regularly• At least once a week.• More posts = more readers.• Nothing is worse than a blog that is out of date.

4: Be Concise• Web readers want it short & to the point.• Each post = 400 to 600 words.

5: Avoid jargon• Jargon excludes.• A good blog is inclusive.• Don’t puzzle; engage.

6: Use Keywords• Keywords help search engines ﬁnd you.• Include them in your headlines & copy.• Google Keyword Tool helps identify best words for your blog.

7: Use Photos• They attract attention• Add interest• And sometimes inspire

8: Have a Comments Section• Increases reader engagement• Provides useful feedback• Signals openness & genuine interest

9: Promote Your Posts• Promote each post, not the whole blog.• Build a list. Invite readers to sign up for email updates.• Use social media.• Amplify visibility; promote each other’s blogs.

10: Avoid the Hard Sell• Seek to attract. Pull people in instead of pushing your views out.• Invite participation: “Here’s our 10 best books of the year. What are yours?”• Be real & authentic.

Content by Make Waves• Bonnie McEwan President• makewavesnotnoise.com

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Blogging for the Arts: 10 Tips for Nonprofits

by Bonnie McEwan on Dec 14, 2011

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Blogging for the Arts: 10 Tips for Nonprofits — Presentation Transcript