Serve2 Bonner Presentation

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This presentation summarizes our approach for our Serve 2.0 Initiative.

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  • Serve2 Bonner Presentation

    1. 1. The Bonner Network’s Serve 2.0 Initiative: Applying Social Media Tools for Campus- Community Civic Engagement A Project of the Bonner Foundation and Middlesex County College A program of: The Corella & Bertram Bonner Foundation 10 Mercer Street, Princeton, NJ 08540 (609) 924-6663 • (609) 683-4626 fax For more information, please visit our website at www.bonner.org Monday, March 2, 2009
    2. 2. Context — Who Are We? 80+ campuses nationwide with 3,000 students • Intensive, multi-year service & civic engagement program • Student development, community impact, campus culture of service • 20 years of work to build an integrated model • Using Serve 2.0 to confront the challenge: how to tap and leverage our • network’s shared capacity (@ campus & national level) to take engagement to the next level? Monday, March 2, 2009
    3. 3. What we want to learn and accomplish... Which social media tools can best: • Inspire greater numbers of students to engage in service? • Be used for student learning and leadership development? • Help increase variety, impact, and quality of campus/ community partnerships? • Increase communication & coordination on and between campuses and community partners? Monday, March 2, 2009
    4. 4. Going broader Sharing Inspiration & What Works Recruiting • Building a movement: Increasing levels of service around civic engagement • Readings community building Policy diversity Finding new partners • international perspective spiritual exploration Reflection social justice Health Going deeper Non-profits Social Change Government Improving education • Poverty Higher quality placements • Higher Educaton Communities New forms of civic work • Environment Connecting Service to Education Solutions Students Connecting & From Best Practice to Common Practice leveraging Policy Makers Partners Staff & Faculty • Across campuses Elected Officials • Across partners • Across issues • Across projects Monday, March 2, 2009
    5. 5. We’ve been experimenting with and applying social media tools for... •National networking •Campus organizing - recruitment & publicity - training, reflection & enrichment - project management - fundraising & resource development •Policy research, education & advocacy Monday, March 2, 2009
    6. 6. National Networking Facebook Networking campuses to share: Wiki Blog • Program models & profiles • Best practices delicious MyGov • Management resources • Know-how with social media tools Ning Twitter • Education and knowledge YouTube (issues) • Dialogue Monday, March 2, 2009
    7. 7. National Networking Networking campuses to share: • Program models & profiles • Best practices • Management resources • Know-how with social media tools • Education and knowledge (issues) • Dialogue Every campus has a profile where it can describe its program. Campuses can access and share information. Monday, March 2, 2009
    8. 8. National Networking Networking campuses to share: • Program models & profiles • Best practices • Management resources • Know-how with social media tools • Education and knowledge (issues) • Dialogue Campuses keep their profiles ‘live’ to share best practices with students, the Foundation, and across the network Monday, March 2, 2009
    9. 9. National Networking Networking campuses to share: • Program models & profiles • Best practices • Management resources • Know-how with social media tools • Education and knowledge (issues) • Dialogue Handbooks, training modules, and other resources are shared Monday, March 2, 2009
    10. 10. National Networking Networking campuses to share: • Program models & profiles • Best practices • Management resources • Know-how with social media tools • Education and knowledge (issues) • Dialogue The Serve 2.0 Resource Wiki provides info for using social media tools. Campuses profile their innovative ideas, like this one for Twitter. Monday, March 2, 2009
    11. 11. National Networking Networking campuses to share: • Program models & profiles • Best practices • Management resources • Know-how with social media tools • Education and knowledge (issues) • Dialogue Campuses are beginning to profile their approaches to issues. Social Bookmarking captures great resources on the web. Monday, March 2, 2009
    12. 12. National Networking Networking campuses to share: • Program models & profiles • Best practices • Management resources • Know-how with social media tools • Education and knowledge (issues) • Dialogue Monday, March 2, 2009
    13. 13. Local Networking 44 Campuses have now created their own program or campus wikis! • Student Profiles • Asset Mapping • Neighborhood Profiles & Maps • Partner Information • Team Planning Check them out - use the Index on the Bonner Network Wiki Monday, March 2, 2009
    14. 14. Policy Research & Advocacy Campuses are working to: • Profile their work on an issue • Identify a partner and topic to research policy options • Create an issue brief • Integrate PolicyOptions Campuses are beginning to profile their approaches to issues. Social Bookmarking captures great resources on the web. Monday, March 2, 2009
    15. 15. Bonner Video Project Campuses will create four videos this spring: • Program Profile • Partner Profile • Training & Enrichment Video • Issue Profile Monday, March 2, 2009
    16. 16. Serve 2.0 Subgrants: Integration of Social Media Around an Issue • One (or a few) issues • Combination of social media tools • Integrated approach with goals for: - student engagement - student development - partner capacity building and impact - campus coordination & expansion of civic engagement • $1,500 - $2,000 per campus Monday, March 2, 2009
    17. 17. Serve 2.0 Subgrantees Campus Issue (Partner) Face-to-Face Strategies Other Web-Tools Mentioned Youth/ Facebook,Videos, YouTube, Blog, Meebo, Wiggio, Amherst College Train-the-trainers program, training manual education (schools) Bebo, Jing, Ning, Slide, flickR Homelessness (non-profits serving Hunger Banquet, Empty Bowls, campus- College of Saint Benedict Facebook,Videos, YouTube, Wikis homeless) wide events Homelessness (non-profits serving Service Trips, National Coalition, CBR/ Concord University Facebook,Videos, YouTube, Blog homeless) PolicyOptions Issue Briefs Davidson College Multiple Issues (student campaign) Change Challenge (student campaign) Videos,YouTube, Wiki, Blog, Campus Website Guilford College Immigration/Refugees (Diversity) Site-based team work, Issue Briefs Facebook,Videos, YouTube, Wiki, Podcasts Policy Forum, Hamilton College Immigration/Refugees (Diversity) Videos,YouTube, Wiki, Blog, Podcasts Issue Briefs Youth/ Facebook,Videos, YouTube, Wiki, Blog, Twitter, Pfeiffer University Site-based team work education (schools) MySpace, Google Docs Africulture/Food/ City organizing strategy (Main Street), Twitter, Change.org, StumbleUpon, Google Ripon College Economic Development issue campaign Calendar, flickR Youth/ Stetson University Site-based team work Facebook,Videos, YouTube, Wiki education (youth-serving nonprofit) The College of New Jersey Multiple Issues (site-based teams) Site-based team work Videos,YouTube, Wiki, Blog Tusculum College Diversity (non-profit) Skits, community partner workshops Videos,YouTube, Blog Youth/ Facebook,Videos, YouTube, Wiki, Google Maps, UC Berkeley Site-based team work (20 sites) education (schools) Volunteer Match, Facebook Plug-In to be created Facebook,Videos, YouTube, Wiki, Blog, Google University of Louisville Arts / Diversity (museum) Intern Seminar (skills) Apps, MySpace, Twitter, flickR, museum portal Youth/ Videos,YouTube, Wiki, Blog, Wiggio, Google Apps, University of New Mexico NM Civic Engagement program education (youth-serving nonprofits) Picasa, Blogspot, Campus Website Monday, March 2, 2009
    18. 18. Serve 2.0 Subgrantees Each campus’s plan is on the Serve 2.0 Resource Wiki. Google Maps let us see these schools and partners on a map. Monday, March 2, 2009
    19. 19. Serve 2.0 Subgrants: Common Issue Areas Provide an Opportunity to Collaborate • Education/Youth Development Amherst, Pfeiffer, Stetson, UC Berkeley, Univ. of New Mexico • Homelessness and Hunger College of Saint Benedict, Concord • Immigration/Culture & Diversity Guilford, Hamilton, Tusculum, University of Louisville • Economic Development (City Partners) Ripon, University of Lousville • Multiple Issues Davidson,The College of New Jersey Monday, March 2, 2009
    20. 20. Serve 2.0 Subgrants: Aim to Build Partners’ Capacity & Types of Engagement • Schools & After-school Programs Amherst, Pfeiffer, Stetson, UC Berkeley, UNM • Shelters, Food Programs, and Multi-service Agencies College of Saint Benedict, Concord,TCNJ • Refugee Centers, Multicultural Centers Guilford, Hamilton, Tusculum, University of Louisville • City Main Street Program, Museum Ripon, University of Lousville • Link with Site-Based Teams and Campus-wide Service Davidson,The College of New Jersey Monday, March 2, 2009
    21. 21. Serve 2.0 Subgrants: Links with Proven Civic Engagement Organizing • Integration with Bonner Program, Trips, On-Campus Events Concord, CSB • Student leadership roles (interns, train-the-trainer) Amherst • Site- and issue-based teams Stetson,TCNJ • Strategic ‘movement’ focused approaches Ripon, UC Berkeley • Catalyzing broader student engagement Davidson,TCNJ Monday, March 2, 2009

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