Metrics as Mobilization

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  • Metrics as Mobilization

    1. 1. METRICS AS MOBILIZATIONtips and tools for organizing you and others around your big idea
    2. 2. Lessons LearnedTips from student movements past and present1. Organize | intentional conversations, relationships, partnerships2. Strategize | targeted campaigning, power mapping, logic charts, and other tools3. Promote | social media, branding4. Execute | peak resources, inputs, outputs, progressive calls to action
    3. 3. Mobilization: Logic ChartMapping out activities in an intentional way INPUTS ACTIVITIES OBJECTIVES OUTCOME What would be needed What could be done to What do you need to What do you want to for each activity in terms achieve each objective achieve outcome? Think influence, change, or of people, time, money, on the list? (This should SMART goals, and list achieve? and resources? be exhaustive) Then, prioritize
    4. 4. Power MappingWho to Target More influence CONVERT/ TARGET NEUTRALIZE IGNORE SUPPORTERS More likely to support
    5. 5. Audience“Different strokes for different folks” CHANNELS Students Parents Professors E-Mail Facebook Poster Lecture
    6. 6. Effort & ReachMaximizing your Time & Energy EFFORT REACH 1 (high) - 3 (low) 1 (low) - 3 (high) Efforts (E) Reach (R) els/ hann 3 3 = 6 (prioritize these) l ist c nces au die 1 1 =2
    7. 7. Will MetricsUtilizing and Mobilizing Volunteers SKILL MOTIVATE TARGET IGNORE TRAIN WILL *other tip: “fail quickly”
    8. 8. Task DesignReal tasks toward real outcomes: characteristics of every role V VARIETY - multiple tasks, high-level combinations I IDENTITY - clarity, definition S SIGNIFICANCE - connection to movement A AUTONOMY - freedom, flexibility, ownership F FEEDBACK - self-assessment, constructive criticism
    9. 9. Snowflake TheoryConcentric Circles of Leadership

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