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BHAGS:  Big Hairy Audacious Goals
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BHAGS: Big Hairy Audacious Goals

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This is a presentation for use during training of Bonner AmeriCorps and Bonner Scholars/Leaders to set BHAGS.

This is a presentation for use during training of Bonner AmeriCorps and Bonner Scholars/Leaders to set BHAGS.


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  • 1. BHAGS
    • Big Hairy Audacious Goals
  • 2. Structure liberates...
    • “ The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out. Every mind is a room packed with archaic furniture. You must get the old furniture of what you know, think, and believe out before anything new can get in. Make an empty space in any corner of your mind, and creativity will instantly fill it.” ~ Dee Hock
  • 3. imagination...
    • “ We shall not cease from exploration and the end of all our exploring will be to arrive where we started and know the place for the first time.” ~ T.S. Eliot
  • 4. BHAGS...
    • Action-oriented
    • Clear (who, what, where, by when)
    • Compelling ~ people "get it" right away
    • Bold—bordering on the unattainable
  • 5. 4 types of bhags...
    • Target
    • Common foe
    • Role model
    • Internal transformation
  • 6. target bhags...
    • Ford: “Democratize the automobile.” (early 1900's)
    • Sony: “Become the company that most changes the worldwide image of Japanese products as being of poor quality.” (early 1950's, before SONY emerged)
    • Public service project: “Change the way the U.S. non-profits approach community organizing against violence by systematically training people in class analysis.”
  • 7. common foe bhags...
    • Phillip Morris: “Knock off R.J. Reynolds as the number one tobacco company in the world.” (1950s)
    • Nike: “Crush Adidas.” (1960s)
    • Social entrepreneur's project: “Make it unacceptable for a toxic waste dump to be placed in a poor urban community ever again.”
  • 8. role model bhags...
    • Giro Sport Design: “Become the Nike of the cycling industry.” (1986)
    • Watkins-Johnson: “Become as respected in 20 years as Hewlett-Packard is today.” (1996)
    • Non-profit organization: “More residents participate in the Into the Streets National Service Day than watch Super Bowl Sunday.”
  • 9. internal transformation bhags...
    • Rockwell: “Transform this company from a defense contractor into the best diversified high-technology company in the world.” (1995)
    • General Electric: “Become number one or two in every market we serve and revolutionize this company to have the strengths of a big company combined with the leanness and agility of a small company.” (1980s)
    • Some social change project: “Become so good an engaging families in supporting their children’s literacy that statewide organizations and schools contact us for the model.”
  • 10. action planning
    • BHAG
    • Mission Statement for your work this year
    • Context (background, assets, needs, resources, skills & knowledge)
    • Action Plan — Goals
    • Timeline & Calendar — Monthly
    • Submit by October 15 (formats?)