The document analyzes the suitability of four songs for a charity advertisement for Save the Children. "Hero" by Enrique Iglesias is deemed only partially suitable as its mood is depressing but sound is uplifting, and its target audience of middle-aged women is not broad enough. "Wonderful World" by Louis Armstrong is assessed as a good fit as its happy lyrics and slow pace suit Save the Children's message and target donors. "Paradise" by Coldplay may not be suitable as its upbeat sound could contrast negatively with images of poverty. "Mad World" also may not work as its lyrics and target audience do not align well with the theme.

1. “Hero” by Enrique Iglesias, is suitable for my advert for these reasons:
Hero’s mood is quite depressing in context, however, the sound itself
actually makes people feel good because it generally is a nice
sounding typical romantic song. This will hopefully reflect the advert
itself because, in context, the fact that children are starving and living
in poverty is depressing, but by applying Save the Children’s charity
they can drastically improve peoples lives, and create new
communities. The pace is slow, which makes people think about it
more, and as a result feel more emotional towards the advert, making
them donate to the charity. The target audience of the song mainly
appeals to middle-aged women, which unfortunately isn’t as broad as
we would like for our advert. The lyrics, “hero” could indicate that
Save the Children are peoples “Heroes”
“Wonderful World” by Louis Armstrong, is suitable for my
advert for these reasons: The song is a very happy, and
haves lyrics such as “What a wonderful world” thus
indicating that the world is wonderful, so that will reinforce
Save the Children’s ethos in making the world for children a
better place. In terms of pace, it is quite slow and relaxed,
reflecting the calm nature of Save the Children and what
they do as a charity. The target audience of this song is
generally around middle-aged men and women and the
elderly, which are the most likely to donate to the charity.
“Paradise” by Coldplay, is suitable for my advert for these
reasons: Paradise is an upbeat happy song, which contrasts
the actual situation being shown on screen, this will have
quite a negative impact on the audience so this may not be
the best choice of song for the advert. Lyrically, it is quite
suited to the advert and theme. The chorus consisting mainly
of “Paradise” makes the place that Save the Children have
improved is a paradise.
“Mad World” by Tears for Fears, is suitable for my advert
for these reasons: It is a slow paced song that reflects an
unhappy depressed mood. This fits in what is initially being
shown on the screen, but as the scene progresses it gets
happier, so this song may not be the best choice in terms of
theme. In terms of lyrics it doesn’treally fit with the scene,
the line “All around me are familiar faces” doesn’treally fit
in with the theme. The target audience of this song is
probably depressed male and female 20-30 year olds. So this
may not appeal to those who are most likely to donate to the
charity.