Wearable Tech + IoT: Trends, business modeling

Mark Melnykowycz

Startup Camp Switzerland 2014
February 8th, 2014 Basel, ...
Sensor Development

Empa
Wearable Sensors

Art

Mobile UX/AR

Storytelling

Lost In Reality
Ghosts of Venice
Transmedia Zu...
Idea Flow
Connection
Evolution
Product
Development

Evolution of
Materials
IC Design / Production
Material Library
Influen...
Wearable Tech Europe Munich 2014

Nick Hunn – Wifore Consulting

Neil Cox – Intel Corporation

50 billion device target by...
Connected Device Evolution

50 Billion	

IoT	


Quantified User	

Quantified Self
Product Development
Wearable Computing
User
Experience	


Application
Development	


Does Wearable
make the difference?	

...
Wrist-band Form Factor
http://www.keliwei.com/english/products/products.asp?leibieid=38
Technology and User Experience
“The reason OS X has a different interface than iOS isn’t because one came
after the other ...
Sensors Basics
Time
Acceleration
GPS
Compass
…

Sensors	


Direction/Amplitude
Global Position
Orientation
Speed
…

Output...
Sensor Materials Evolution
Integrated Circuits
Surface
micromachining

Layered designs
Vapor deposition / etching
Silicon
...
Wearable Sensors
Wearable
Activity Tracking
Quantified Self

ION Glasses	


Angel	

Acoustical
Optical
Acceleration
Temper...
Current Trends
Quantified Self	

Personal
Tracking	


runtastic

2nd/3rd
Screen	


Mobile World Congress
2013
Quantified
Self	


Quantified
User	


Self-Tracking and Data
Analysis	


Device Tracking and Data
Interpretation	


Data tre...
User State Determination
Location	

Time	

Heart Rate	

User
State	


Position	

…?	


Sensor Hub

Sensor
Inputs/Fusion

A...
User – Data Pipeline

Sensors /
Actuators	


Data	

API

Data Digestion /
Algorithms	

Interpretation
Business Modeling for Wearable Tech / IoT

User
Experience	


Sensors /
Actuators	


Application /
Experience
Development	...
Business Modeling - BMC

Define key elements of your business idea and how to execute it
http://www.businessmodelgeneratio...
Wearable Tech / IoT Variation
Emerging Technologies

Conductive Polymer
Composites (CPC)
Piezoresistive
Highly flexible
Conformable
3D Printing

Conform...
Conductive Polymer Composite (CPC)

Elastic nonconductive matrix

Conductive filler

Easy to process
Form into shapes
Low ...
Piezoresistive Sensor Principle
R1

R2

ε1

High-stretch strain
sensor ability

R2 > R2

R. Rosner; Conductive Materials f...
CPC Configurations
ε1

R1

R2

Extension

R2 > R2
R1

R2

Compression

R2 < R2

Deflection
CPC Sensor Examples
Control glove with deflection
sensors for natural interaction
with connected devices

http://thegloves...
3D Printing of CPC*
Fusion Deposition Modeling (FDM)
with consumer grade 3D printer
(BFB3000)

Thermoplastic matrix of pol...
Flexible Sensor Applications

R. Bartalesi 2007

Betou, 2010

C. Mattmann, 2006

C. Mattmann, Sensors 2008
Plastic Optical Fibers (POF)
Transparent copolymer
materials

(1)

Change in light intensity
coupled with mechanical
defor...
HEALTH HACK ZURICH
OCT. 2014
OUR MISSION

Transform healthcare by pairing
healthcare professionals with
technological innovators to build
realistic, hu...
WE CATALYSE COLLABORATIONS
TYPES OF PROJECTS
HOW DO WE DO IT?
WEEKEND HACKATHONS

Over 48 hours, designers,
developers, project
managers and patients
collaborate with doctors,
nurses, ...
Conatct
mark@idezo.ch
Lostinreality.net
GhostsofVenice.it
@transmediazh / @americanpeyote
#WTCanvas
Startup Camp Switzerland 2014: Wearable Tech and IoT Trends
Startup Camp Switzerland 2014: Wearable Tech and IoT Trends
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Startup Camp Switzerland 2014: Wearable Tech and IoT Trends

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Trends of connected devices and wearable tech trends for 2014 and beyond. How IoT and wearable/ubiquitous computing will go to 50 billion connected devices by 2020. Modified business model canvas adapted to wearable tech and IoT startups and products also presented.

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Startup Camp Switzerland 2014: Wearable Tech and IoT Trends

  1. 1. Wearable Tech + IoT: Trends, business modeling Mark Melnykowycz Startup Camp Switzerland 2014 February 8th, 2014 Basel, Switzerland mark@idezo.ch / @transmeidazh / @americanpeyote
  2. 2. Sensor Development Empa Wearable Sensors Art Mobile UX/AR Storytelling Lost In Reality Ghosts of Venice Transmedia Zurich
  3. 3. Idea Flow Connection Evolution Product Development Evolution of Materials IC Design / Production Material Library Influence on wearables Sensor Technology Sensor use Wearables landscape Conformable Sensors Flexible sensors Future applications Business Modeling
  4. 4. Wearable Tech Europe Munich 2014 Nick Hunn – Wifore Consulting Neil Cox – Intel Corporation 50 billion device target by ~2020 Multiple wearable sensor devices Multiple use cases to design for Multiple data service models to create https://www.wearable-technologies.com/2014/02/ video-2014-wearable-technologies-conference-europe/ Volker Prüller – Texas Instruments
  5. 5. Connected Device Evolution 50 Billion IoT Quantified User Quantified Self
  6. 6. Product Development Wearable Computing User Experience Application Development Does Wearable make the difference? Data Sensors / Actuators
  7. 7. Wrist-band Form Factor
  8. 8. http://www.keliwei.com/english/products/products.asp?leibieid=38
  9. 9. Technology and User Experience “The reason OS X has a different interface than iOS isn’t because one came after the other or because this one’s old and this one’s new,” Federighi said. Instead, it’s because using a mouse and keyboard just isn’t the same as tapping with your finger. “This device,” Federighi said, pointing at a MacBook Air screen, “has been honed over 30 years to be optimal” for keyboards and mice.* OSX iOS Windows 8.1 -Apple senior vice president of software engineering Craig Federighi *http://www.macworld.com/article/2090829/apple-executives-on-the-mac-at-30-the-mac-keeps-going-forever.html
  10. 10. Sensors Basics Time Acceleration GPS Compass … Sensors Direction/Amplitude Global Position Orientation Speed … Output Translates physical interaction into electrical signal
  11. 11. Sensor Materials Evolution Integrated Circuits Surface micromachining Layered designs Vapor deposition / etching Silicon Hard materials PVD / Metals Doped Ceramics Acceleration Sensor Oxides Quartz Pressure Sensor PZT
  12. 12. Wearable Sensors Wearable Activity Tracking Quantified Self ION Glasses Angel Acoustical Optical Acceleration Temperature http://amiigo.co/ Heart rate Skin temp. Blood oxygen Physical activity Fitbit
  13. 13. Current Trends Quantified Self Personal Tracking runtastic 2nd/3rd Screen Mobile World Congress 2013
  14. 14. Quantified Self Quantified User Self-Tracking and Data Analysis Device Tracking and Data Interpretation Data trends Low/Medium Accuracy Continuous tracking Sensor fusion User Data Profile Low/Medium/High Accuracy Smart App
  15. 15. User State Determination Location Time Heart Rate User State Position …? Sensor Hub Sensor Inputs/Fusion Application User Experience
  16. 16. User – Data Pipeline Sensors / Actuators Data API Data Digestion / Algorithms Interpretation
  17. 17. Business Modeling for Wearable Tech / IoT User Experience Sensors / Actuators Application / Experience Development Data Who What How
  18. 18. Business Modeling - BMC Define key elements of your business idea and how to execute it http://www.businessmodelgeneration.com/
  19. 19. Wearable Tech / IoT Variation
  20. 20. Emerging Technologies Conductive Polymer Composites (CPC) Piezoresistive Highly flexible Conformable 3D Printing Conformable Designs Plastic Optical Fibers (POF) Transparent Light transmission Optical interaction Improved Integration Nano Technologies Flexible electrodes Stretchable circuits New Use Cases
  21. 21. Conductive Polymer Composite (CPC) Elastic nonconductive matrix Conductive filler Easy to process Form into shapes Low material costs Tune mechanical and electrical properties Thermoplastic Polymer Elastomer Ink Carbon Black Graphene Silver Silver-coated Thin coatings Sheets Fibers, etc.
  22. 22. Piezoresistive Sensor Principle R1 R2 ε1 High-stretch strain sensor ability R2 > R2 R. Rosner; Conductive Materials for ESD Applications, http://www.ce-mag.com/archive/01/Spring/Rosner.html
  23. 23. CPC Configurations ε1 R1 R2 Extension R2 > R2 R1 R2 Compression R2 < R2 Deflection
  24. 24. CPC Sensor Examples Control glove with deflection sensors for natural interaction with connected devices http://theglovesproject.com/ Bend Sensor® Tekscan Foot impact force measurement http://sensorwiki.org/
  25. 25. 3D Printing of CPC* Fusion Deposition Modeling (FDM) with consumer grade 3D printer (BFB3000) Thermoplastic matrix of polycaprolactone (PCL) / Carbon Black (15 wt%) 3D printing of electrical components will help enable integrated prototyping of sensor / structural components of new products *Leigh SJ, Bradley RJ, Purssell CP, Billson DR, Hutchins DA (2012) A Simple, Low-Cost Conductive Composite Material for 3D Printing of Electronic Sensors. PLoS ONE 7(11): e49365. doi:10.1371/journal.pone.0049365
  26. 26. Flexible Sensor Applications R. Bartalesi 2007 Betou, 2010 C. Mattmann, 2006 C. Mattmann, Sensors 2008
  27. 27. Plastic Optical Fibers (POF) Transparent copolymer materials (1) Change in light intensity coupled with mechanical deformation1 Two fibers transmit light to the finger tissue, and receptors receive the transmitted light Arterial oxygen saturation SpO2 calculated (2) 1Krehel  et  al.  “Characteriza0on  of  Flexible  Copolymer  Op0cal  Fibers  for  Force  Sensing  Applica0ons”  Sensors,  2013,  13,  11956  –  11968   2Rothmaier  et  al.  “Photonic  tex<les  for  pulse  oximetry”  Op<cs  Express,  Vol.  16,  Issue  17,  pp.  12973-­‐12986  (2008)  
  28. 28. HEALTH HACK ZURICH OCT. 2014
  29. 29. OUR MISSION Transform healthcare by pairing healthcare professionals with technological innovators to build realistic, human-centric solutions to front-line healthcare problems .
  30. 30. WE CATALYSE COLLABORATIONS
  31. 31. TYPES OF PROJECTS
  32. 32. HOW DO WE DO IT?
  33. 33. WEEKEND HACKATHONS Over 48 hours, designers, developers, project managers and patients collaborate with doctors, nurses, hospital administrators to rapidly develop digital & mobile health solutions as well as and some viable businesses.
  34. 34. Conatct mark@idezo.ch Lostinreality.net GhostsofVenice.it @transmediazh / @americanpeyote #WTCanvas

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