1st Ignite Zurich - Art Rarity and the Web

Doktor of Science Engineer Painter Photographer … .etc. @americanpeyote 1 st IgniteZurich – Dec. 2nd 2011 The Hub Zurich

What is Art? Physical Idea Container Whatever Nonlinear? Painting, drawing, sculpture Installation, video, multi-media Dance, movement, beauty

worthless An Idea is not Art Art is physical idea execution Value = ? This will Rock!

Important Art Adds to the conversation Something new Reinterpret old themes for current time It sucks It rocks!

Art is Idea Evolution

Value of Art One sold for €124,000 in 2007 One for £97,250 in 2008 Container for an idea What is your shit worth? Context is king

Picasso There are literally thousands of shitty Picasso's in the world Not all new, important, evolved ideas Picasso had over 50,000 works when he died

An Economic System Have = Resources Have Not = Wants Supply Demand Price

Rarity Something you can't have when you want it. Limited or no Future Supply Accuracy of reproduction not certain Limited Edition Supply Demand Price

Andy Warhol “quit” painting in 1965 to manage the Velvet Underground Artificial Rarity Supply Demand Price

Art Value Time Rarity Uniqueness Context Logically the artist should commit suicide to ensure rarity of the work

The Web Content is king What can I... Do, learn, play, buy? Who can I... Email, talk with, connect to?

Rarity and the Internet Ideas are for free Using ideas costs money (licensing) Pay to access Time = Rare

Perception of rarity makes us buy stuff Learning from UX Amazon, eBay, many buying sites use inventory counters Rarity can be created by design Only 2 left in stock! Buy NOW! Ending Soon!

Learning from F&F Kunst Schule Value of art tied to the current conversation My art is undefined in this context Zurich Art Scene ?

Can I create the context? Designed rarity Make good art Art is timeless

Create my own conversation Life is limited Art is life

Art Death Auction 14:39 01:13 $60 (min $500) $470 (min $500)

The Dramatic End 00:00 $470 (min $500)

Art Death Psychology Voyeurism = the internet can watch Rarity = unique supply diminished Time limit = lost buying opportunity Self-destruction = Fight Club 00:00 $470 (min $500)

1st Ignite Zurich - Art Rarity and the Web

by Mark Melnykowycz on Dec 04, 2011

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