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How analytics can help you get where you want

How analytics can help you get where you want

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  • 1. How analytics can help you get where you want G R A V I T Y D E F Y I N G
  • 2. Sandra
  • 3. Sandra Georges
  • 4. Sandra Georges
  • 5. Sandra Georges
  • 6. Sandra Georges
  • 7. Sandra Georges
  • 8. You have limited time and resource your cash is your oxygen
  • 9. Mobile analytics is the best way to understand your audience and reach it
  • 10. Mobile analytics is the best way to understand your audience and reach it
  • 11. G E T V I S I B I L I T Y
  • 12. • Track sessions and live events • Define Key Performance Indicators (i.e. customer lifetime value) with help from industry benchmarks to see how you’re doing • Determine which demographic is your optimal target and maximise your revenue share collect & analyze
  • 13. G E T R E A D Y
  • 14. O K
  • 15. O K
  • 16. T R Y A G A I N
  • 17. aim & prepare • Adjust your UI/UX design and product roadmap to the target audience • Perfect your branding and improve media coverage quality • Use funnel management and crash logs to provide the most seamless experience
  • 18. G E T M O V I N G
  • 19. engage fast • Your app is the most direct communication channel to your audience • Re-engage bored or lost users • Adjust your pricing strategy to maximize user traction • Engaged users are most prone to share their experience
  • 20. C O M P L E T E T H E P R O C E S S
  • 21. R E P E A T T H E P R O C E S S
  • 22. U N T I L Y O U C A T C H S A N D R A
  • 23. U N T I L Y O U C A T C H S A N D R A