Social media in_healthcare _boley_krieterPresentation Transcript
Social Media In Healthcare By Jennifer Boley Amanda Krieter
The one thing that is certain is that healthcare is constantly changing and organizations must change with it. Change In Healthcare
What Is The Groundswell? The groundswell is a social trend in which people use technology to get the things they need from each other, rather than from traditional institutions like corporations. This is a term that organizations need to be familiar with because more and more businesses are leaning toward technology to find what they need. Bernoff, Josh and Charlene Li. (2008). Groundswell: Winning in a World Transformed by Social Technologies. Forrester Research. Page 9.
The first hospital YouTube account was created in 2006.
The first Twitter account was set up in 2008.
About 870 hospitals now have roughly 2,260 social media sites.
In 2005, The Mayo Clinic began promoting its podcasts using social media.
As of November 2010, Children’s Hospital Boston had 441,879 Facebook fans.
“More Hospitals Creating Positions Specially to Manage Social Media.” (2010). iHealthBeat. http://www.ihealthbeat.org/articles/2010/11/8/more-hospitals-creating-positions-specifically-to-manage-social-media/ Retrieved January 5, 2011. Carlson, Maureen. (2010). “Hospitals Embracing Social Media.” The Hospital Corporate Development Summit. http://hospcorpdev.com/HospitalsEmbracingSocialMedia.aspx Retrieved April 20, 2011. Using The Social Media
Patients And Physicians Are Online
89% of U.S. physicians rely on the internet as an essential part of their professional practice.
Approximately 64% of physicians now use smartphones.
41% of physicians’ research takes place online.
“Social Media in Healthcare Marketing: Making the Case.” (2009). Online Marketing Blog. http://www.toprankblog.com/2009/10/social-media-in-healthcare-marketing-5-tips-for-approval/ Retrieved April 16, 2011.
How Organizations Can Prepare For A Transformation
Educate your executives.
Get the right people to run your strategy.
Get your agency and technology partners in sync.
Plan for the next step and for the long term.
Bernoff, Josh and Charlene Li. (2008). Groundswell: Winning in a World Transformed by Social Technologies. Forrester Research. Page 212.
Practical Advice For Getting Started
Start small, but plan for a larger presence.
Reach out to your most active customers.
Plan to drive traffic to your community.
Build in a reputation system.
Let your customers lead you.
Bernoff, Josh and Charlene Li. (2008). Groundswell: Winning in a World Transformed by Social Technologies. Forrester Research. Page 174.
Using social media benefits hospitals and health organizations by exposing them to potential patients.
It helps the public by giving them another trusted source to consider.
This allows the potential patients to become aware of services and employees of the healthcare organizations.
Bothum, Kelly. (2009). “Hospitals Embracing Social Media.” Delaware Online. http://www.nemours.org/content/dam/nemours/www/filebox/service/prevention/nhps/inthenews/socmediahealth.pdf Retrieved April 18, 2011. Hospitals Leaning Towards Social Media
Business Benefits Of Using Facebook Applications Branding Customer Engagement Drive Web Traffic Reputation Management New Customer Acquisition Lead Generation Client Retention The Viral Effect Feedback Mechanism Build Business Use Cases Access to the Social World and it’s Inherent Value “11 Business Benefits of Using Facebook Applications.” (2007). Marketing Jive. http://www.marketing-jive.com/2007/09/11-business-benefits-of-using-facebook.html Retrieved April 12, 2011.
Facebook, LinkedIn and Twitter accounts are free and easy to use.
Save money on what you don’t spend on print media and television ads.
“The Pros and Cons of Social Media Marketing: Surviving and Thriving in the Era of User Generated Content.” (2010). TRUSTe Whitepaper. http://elearning.isu.edu/moodle/file.php/7718/Pros_and_Cons_of_SoMe_Marketing_2010.pdf Retrieved March 28, 2011. Cost Efficient