When I lead internal design teams, I was amazed at how difficult it could be to bring in outside design resources. I&#x2019;d find the most talented freelancers who couldn&#x2019;t return phone calls or emails. Or they&#x2019;d be really on the ball, back really lacked the depth or breadth of talent. Or design firms would bring the whole team in and charge us a ton of money, and we&#x2019;d feel like we could produce better work ourselves.\n\nSo, feeling that there had to be a better way, I went out on my own as Bold Type Design with the vision of teaming up with other creative people that I had a great respect for.\n\nWhen Bold Type Design was formed, it was important to us that we could be highly responsive to our clients needs. So we created a business structure based on the principle of &#x201C;teaming.&#x201D; That is, forming fluid combinations of creative entrepreneurs specifically for each project. Instead of using freelancers who have little dedication to a project other than seeing it completed, we come together as project partners who, sharing equity in the project, have a lot vested in its success.\n\nSo, I&#x2019;m able to allocate the resources necessary to a project. Whether it&#x2019;s a project that requires just one person, or if I need to put a team together, I can quickly piece together the right people for the project.\n
Our values are our brand. \n\nWe value honesty, respect, openness, creativity, and collaboration. We love what we do, and believe that this is necessary to do our best work.\n\nHaving this focus, we&#x2019;ve found, has helped us to really enjoy who we work with as well.\n
Design IS a joy.\n\nVery few industries allow its professionals to be at once artistic and analytical; aesthetically focused and strategically focused; serious and funny. \n\nDesigners enjoy one of the few professions allowing them to see their work displayed everywhere &#x2014; the world is their refrigerator! And in how many occupations are the clients so lavish with their praise?\n\nWhy then, are designers typically cantankerous, inattentive and ambivalent? It doesn&#x2019;t need to be tolerated. Design is a joyful, self actualizing process and design professionals should at least make the effort to appreciate that.\n
Why Bay Area Companies Choose to Work With Brad Squires
Why Bay Area companieschoose to work withBrad Squires
When I hire a design firm,it shouldn’t be my job to provide them with ideas. — SVP, Director of Marketing, Wells Fargo Advantage Funds
We had several outside Flashdesigners just abandon the project. They basically stopped returning phone calls. — Creative Director, Online Marketing, Scion
Our experience with designfirms is that we had to do what they said. Our input was mostly dismissed. — Board Member, Richmond District YMCA
We approached our own internal design firm, Art & Design, but even they didn’t seem to be asking the right questions or understanding what we needed from a collateral system. — Director of Marketing, Wells Fargo Global Correspondent Banking
The following is merely anopinion held by Brad Squires:It shouldn’t be this hard to get good graphic design.
We strive for easy partnering. — Bold Type Design, Inc.
We like our clients.— Bold Type Design’s Vision and Values statement.
We stick to our ideals. — Brad Squires and Bold Type Design
Design is a joy.— Excerpted from Page 1 of the Bold Type Design business plan.
And the following are also merely opinions.Opinions held by some of the most successfulcompanies in the Bay Area ...
Brad Squires understands ourmarkets and their needs. He comes prepared and ready to listen. — Mickey Pedersen Senior Director of Membership and Programs, Richmond District YMCA
We were very impressed with Brad’s creative.He is at the top of our list. — Tammy Taylor Brand Manager, Wells Fargo Enterprise Marketing
From the very beginning of a project, Brad asks questions that haven’t even occurred to me to ask. He has been an excellent find. — John T. Wright VP, Director of Marketing, Wells Fargo International Marketing
Brad Squires has never let us down. — Tricia M. Link Vice President, Marketing, Communications & Research YMCA of San Francisco
Brad gave us a schedule at the beginning of the project and hit every marker. He never missed a single detail. — Denise Cjaza, Creative Director, Online Marketing for Scion
Even my wife thinks this is cool. — Mike Hogan Executive Vice President, Wells Fargo Funds
Thank you. You’ve been great. www.bold-type.com
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