From 24/7 to 9-5<br />Real Time for Real People<br />Presented by<br />Sara Croft, Media Specialist at BohlsenPR<br />Jen ...
Agenda<br />What are your social media goals?<br />Finding your audience<br />Establishing a plan<br />Measurement<br />Re...
Goals and Objectives<br />What is your social media goal?<br /><ul><li>Acquire customers/sell product
Brand/product awareness and reputation management
Provide customer service and engagement
Convey a message
Raise funds/acquire donations
Professional/personal networking
Membership
Volunteers</li></li></ul><li>Finding Your audience<br />The networks you use should depend on your goal and where your aud...
General demographics
Location
Surveying current customers/donors/volunteers, etc.
Your competition</li></li></ul><li>List your potential networks<br /><ul><li>Twitter
Facebook
Blogs
Ning communities
Foursquare
Yelp
Google+
Eons.com
Flickr
Myspace
Soundcloud
LinkedIN
Skype
Goodreads
YouTube
Wanna learn more? Search Wikipedia for “List of Social Networks” </li></li></ul><li>Research Tools <br />Twitter<br /><ul>...
Search accounts by location with Nearbytweets.com, Twitterlocal.com
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From 24/7 to 9-5: Real Time for Real People

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Sara Croft and Jennifer Regnier's Blog Indiana 2011 presentation about social media and time management.

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  • Introduce session - Sara
  • - Sara
  • Examples or pull from audienceImage- Sara
  • It may be helpful to think of your audience in terms of categories, such as:Potential and current clients/customersJournalists and editors, news sources (Media?)BloggersSuppliers/partnersInfluencers- Jen
  • Ning communities – like smaller indiana, usually focused around an overall theme (book blogs)Eons.com – network for senior citizensMyspace isn’t dead – musicians are still using itSoundcloud – “new” myspace- Jen
  • Twitterlocal – customers can find businesses by location- Sara
  • - Jen
  • Groups are starting to look and interact more like Facebook pagesImage- Jen
  • - Sara
  • - Sara
  • - Sara
  • PAY THEM, seriously.- Sara/Jen
  • Do not have to answer all at once; make sure you respond within 24 hours of post – on weekends, answer following Monday. - Jen
  • - Sara
  • Manage multiple accounts? Hootsuite’s publisher lets you view by day, week, month and by profile- Sara
  • Time savers- Sara
  • See only what’s popular and being shared the most, beta versions, link preview within the tweet and can send email updates to you- Jen
  • Who is going to measure? How often do you report? Find a reporting system that is quick and efficient.Reinforce the fact that this presentation is about time management and not content/strategy. We’ll provide the tools- Jen
  • Screen shots of analytics on different sites – do we need to categorize these - Jen
  • - Jen
  • - Sara
  • - Jen
  • SproutSocial – Squealers BBQ – add your twitter, facebook, FB page, linked in and googleanaytlcs accounts- Sara
  • -Sara
  • - Jen, export as excel file, click generated one-time link for real-time data, bookmark
  • - Jen
  • Twitter Counter - Jen
  • Unique monthly visitors - Jen
  • Tweetdeck – combines your facebook news feed and - Sara
  • - Sara
  • From 24/7 to 9-5: Real Time for Real People

    1. 1. From 24/7 to 9-5<br />Real Time for Real People<br />Presented by<br />Sara Croft, Media Specialist at BohlsenPR<br />Jen Regnier, Account Executive at BohlsenPR<br />
    2. 2. Agenda<br />What are your social media goals?<br />Finding your audience<br />Establishing a plan<br />Measurement<br />Resources<br />When enough is enough<br />
    3. 3. Goals and Objectives<br />What is your social media goal?<br /><ul><li>Acquire customers/sell product
    4. 4. Brand/product awareness and reputation management
    5. 5. Provide customer service and engagement
    6. 6. Convey a message
    7. 7. Raise funds/acquire donations
    8. 8. Professional/personal networking
    9. 9. Membership
    10. 10. Volunteers</li></li></ul><li>Finding Your audience<br />The networks you use should depend on your goal and where your audience is.<br />What to think about:<br /><ul><li>Categories
    11. 11. General demographics
    12. 12. Location
    13. 13. Surveying current customers/donors/volunteers, etc.
    14. 14. Your competition</li></li></ul><li>List your potential networks<br /><ul><li>Twitter
    15. 15. Facebook
    16. 16. Blogs
    17. 17. Ning communities
    18. 18. Foursquare
    19. 19. Yelp
    20. 20. Google+
    21. 21. Eons.com
    22. 22. Flickr
    23. 23. Myspace
    24. 24. Soundcloud
    25. 25. LinkedIN
    26. 26. Skype
    27. 27. Goodreads
    28. 28. YouTube
    29. 29. Wanna learn more? Search Wikipedia for “List of Social Networks” </li></li></ul><li>Research Tools <br />Twitter<br /><ul><li>Search Twitter bio’s with Followerwonk.com, Buzzom.com
    30. 30. Search accounts by location with Nearbytweets.com, Twitterlocal.com
    31. 31. Search tweets by keyword with time parameters at Topsy.com
    32. 32. Search Twitter lists with Listorious.com
    33. 33. Utilize industry hashtags
    34. 34. Keyword searches for your brand, industry terms and your competition</li></li></ul><li>
    35. 35. Research Tactics<br />Facebook<br />When they come to you…<br /><ul><li>Groups are alive and transforming
    36. 36. Know your keywords --
    37. 37. Brand names
    38. 38. Products
    39. 39. Industry keywords</li></ul>When we go to them…<br /><ul><li>Organic searches – trailing through pages and profiles
    40. 40. Google searching competitors – who is following them?
    41. 41. Reach and repetition – who responds?</li></li></ul><li>Establishing a plan<br />Make sure you look before you leap. Answer these questions to get you started:<br /><ul><li>How much time per week can you allot to social media?
    42. 42. Who will do the work?
    43. 43. Have you done your research?
    44. 44. Who is your audience?
    45. 45. Have you determined your goal?</li></li></ul><li>Creating a schedule – the 1 Hour per week plan<br />What you can do:<br /><ul><li>30 minutes – write one blog, edit and publish it
    46. 46. 10 minutes – posting updates/content on Facebook and Twitter (using a scheduler)
    47. 47. 20 minutes – following Twitter accounts, liking Facebook pages, engaging your audience, responding to questions/interactions</li></ul>Questions to ask yourself:<br /><ul><li>When will that 1 hour fall?
    48. 48. What is your priority?</li></li></ul><li>Creating a Schedule<br />Examples of what may arise outside of your plan:<br /><ul><li>Events
    49. 49. Campaigns for donations/volunteers
    50. 50. Engagement
    51. 51. Contests
    52. 52. Vacations and sick days
    53. 53. Trends and current events</li></li></ul><li>Getting help from interns<br />We don’t advise using interns, but if you have to do it, here’s what we suggest:<br />20 hours per week:<br /><ul><li>Manage all content on social networks, posting at least 2x a day
    54. 54. Measure ROI, engagement and interaction
    55. 55. Create a social media strategic plan
    56. 56. Write 5 blogs a week (may take them a bit longer at first)</li></ul>40 hours per week, all of the above plus:<br /><ul><li>Participate in local social media networking events
    57. 57. Write guest blogs
    58. 58. Produce video content
    59. 59. Create content calendars, policies and handbooks</li></li></ul><li>Interaction vs. scheduling<br />Don’t just allot time for scheduling tweets and updates. Make sure you allot time for proper user interaction. After all, it’s all about engagement. <br />Interaction<br /><ul><li>Answering questions
    60. 60. Engaging followers
    61. 61. Responding to user posts, mentions, retweets or direct messages</li></ul>Establish priorities – what’s more important to do first?<br />
    62. 62. Scheduling tools<br />Can’t decide when to schedule that tweet? Timely.com does it for you<br />
    63. 63. Hootsuite Publisher<br />
    64. 64. Browser extensions<br />Hootsuite’sHootbar<br /><ul><li>Runs on Firefox, Safari and Google Chrome</li></li></ul><li>StrawberryJ.am<br />
    65. 65. Measurement<br />Measuring results is necessary to determine the success of your social media efforts. By analyzing your results, you can determine if you need to spend more or less time on social media. <br />The essentials to measure: <br />Twitter<br /><ul><li>Volume of updates
    66. 66. Followers, following
    67. 67. Mentions/replies
    68. 68. Retweets generated
    69. 69. Click-throughs</li></ul>Facebook<br /><ul><li>Volume of updates
    70. 70. “Likes” – updates, page
    71. 71. Comments
    72. 72. Click-throughs
    73. 73. Unsubscribers</li></ul>Blogs/Websites<br /><ul><li>Site views
    74. 74. Pageviews
    75. 75. Bounce rate
    76. 76. Avg time on site
    77. 77. Keywords</li></li></ul><li>Measurement tools<br />Web Analytics<br /><ul><li>Google Analytics
    78. 78. Compete
    79. 79. Quantcast</li></ul>Link Analytics<br /><ul><li>Hootsuite
    80. 80. Twitsprout
    81. 81. Bit.ly
    82. 82. BUDUrl</li></ul>Engagement<br /><ul><li>Sproutsocial
    83. 83. Social Mention
    84. 84. Twilert
    85. 85. Twitter Counter</li></li></ul><li>Google analytics<br />
    86. 86. Facebook insights<br />
    87. 87.
    88. 88.
    89. 89. Message Scheduler<br />
    90. 90.
    91. 91.
    92. 92.
    93. 93.
    94. 94. Mobile Apps<br />Platforms<br /><ul><li>Facebook – Messenger (New)
    95. 95. Twitter – Ecofon, Twitter for iPhone, Twitterific
    96. 96. Blogging – Wordpress, Posteorus, Tumblr
    97. 97. LinkedIN
    98. 98. Foursquare</li></ul>Measurement and Management<br /><ul><li>Tweeb
    99. 99. Hootsuite
    100. 100. Tweedeck</li></li></ul><li>When you can’t handle it…<br />Sara Croft<br />Media Specialist, BohlsenPR<br />scroft@bohlsenpr.com<br />@saraelysecroft<br />Jen Regnier<br />Account Executive<br />jregnier@bohlsenpr.com<br />@jenringy<br />
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