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From 24/7 to 9-5: Real Time for Real People
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From 24/7 to 9-5: Real Time for Real People

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Sara Croft and Jennifer Regnier's Blog Indiana 2011 presentation about social media and time management.

Sara Croft and Jennifer Regnier's Blog Indiana 2011 presentation about social media and time management.


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  • Introduce session - Sara
  • - Sara
  • Examples or pull from audienceImage- Sara
  • It may be helpful to think of your audience in terms of categories, such as:Potential and current clients/customersJournalists and editors, news sources (Media?)BloggersSuppliers/partnersInfluencers- Jen
  • Ning communities – like smaller indiana, usually focused around an overall theme (book blogs)Eons.com – network for senior citizensMyspace isn’t dead – musicians are still using itSoundcloud – “new” myspace- Jen
  • Twitterlocal – customers can find businesses by location- Sara
  • - Jen
  • Groups are starting to look and interact more like Facebook pagesImage- Jen
  • - Sara
  • - Sara
  • - Sara
  • PAY THEM, seriously.- Sara/Jen
  • Do not have to answer all at once; make sure you respond within 24 hours of post – on weekends, answer following Monday. - Jen
  • - Sara
  • Manage multiple accounts? Hootsuite’s publisher lets you view by day, week, month and by profile- Sara
  • Time savers- Sara
  • See only what’s popular and being shared the most, beta versions, link preview within the tweet and can send email updates to you- Jen
  • Who is going to measure? How often do you report? Find a reporting system that is quick and efficient.Reinforce the fact that this presentation is about time management and not content/strategy. We’ll provide the tools- Jen
  • Screen shots of analytics on different sites – do we need to categorize these - Jen
  • - Jen
  • - Sara
  • - Jen
  • SproutSocial – Squealers BBQ – add your twitter, facebook, FB page, linked in and googleanaytlcs accounts- Sara
  • -Sara
  • - Jen, export as excel file, click generated one-time link for real-time data, bookmark
  • - Jen
  • Twitter Counter - Jen
  • Unique monthly visitors - Jen
  • Tweetdeck – combines your facebook news feed and - Sara
  • - Sara
  • Transcript

    • 1. From 24/7 to 9-5
      Real Time for Real People
      Presented by
      Sara Croft, Media Specialist at BohlsenPR
      Jen Regnier, Account Executive at BohlsenPR
    • 2. Agenda
      What are your social media goals?
      Finding your audience
      Establishing a plan
      Measurement
      Resources
      When enough is enough
    • 3. Goals and Objectives
      What is your social media goal?
      • Acquire customers/sell product
      • 4. Brand/product awareness and reputation management
      • 5. Provide customer service and engagement
      • 6. Convey a message
      • 7. Raise funds/acquire donations
      • 8. Professional/personal networking
      • 9. Membership
      • 10. Volunteers
    • Finding Your audience
      The networks you use should depend on your goal and where your audience is.
      What to think about:
      • Categories
      • 11. General demographics
      • 12. Location
      • 13. Surveying current customers/donors/volunteers, etc.
      • 14. Your competition
    • List your potential networks
    • Research Tools
      Twitter
      • Search Twitter bio’s with Followerwonk.com, Buzzom.com
      • 30. Search accounts by location with Nearbytweets.com, Twitterlocal.com
      • 31. Search tweets by keyword with time parameters at Topsy.com
      • 32. Search Twitter lists with Listorious.com
      • 33. Utilize industry hashtags
      • 34. Keyword searches for your brand, industry terms and your competition
    • 35. Research Tactics
      Facebook
      When they come to you…
      • Groups are alive and transforming
      • 36. Know your keywords --
      • 37. Brand names
      • 38. Products
      • 39. Industry keywords
      When we go to them…
      • Organic searches – trailing through pages and profiles
      • 40. Google searching competitors – who is following them?
      • 41. Reach and repetition – who responds?
    • Establishing a plan
      Make sure you look before you leap. Answer these questions to get you started:
      • How much time per week can you allot to social media?
      • 42. Who will do the work?
      • 43. Have you done your research?
      • 44. Who is your audience?
      • 45. Have you determined your goal?
    • Creating a schedule – the 1 Hour per week plan
      What you can do:
      • 30 minutes – write one blog, edit and publish it
      • 46. 10 minutes – posting updates/content on Facebook and Twitter (using a scheduler)
      • 47. 20 minutes – following Twitter accounts, liking Facebook pages, engaging your audience, responding to questions/interactions
      Questions to ask yourself:
      • When will that 1 hour fall?
      • 48. What is your priority?
    • Creating a Schedule
      Examples of what may arise outside of your plan:
      • Events
      • 49. Campaigns for donations/volunteers
      • 50. Engagement
      • 51. Contests
      • 52. Vacations and sick days
      • 53. Trends and current events
    • Getting help from interns
      We don’t advise using interns, but if you have to do it, here’s what we suggest:
      20 hours per week:
      • Manage all content on social networks, posting at least 2x a day
      • 54. Measure ROI, engagement and interaction
      • 55. Create a social media strategic plan
      • 56. Write 5 blogs a week (may take them a bit longer at first)
      40 hours per week, all of the above plus:
      • Participate in local social media networking events
      • 57. Write guest blogs
      • 58. Produce video content
      • 59. Create content calendars, policies and handbooks
    • Interaction vs. scheduling
      Don’t just allot time for scheduling tweets and updates. Make sure you allot time for proper user interaction. After all, it’s all about engagement.
      Interaction
      • Answering questions
      • 60. Engaging followers
      • 61. Responding to user posts, mentions, retweets or direct messages
      Establish priorities – what’s more important to do first?
    • 62. Scheduling tools
      Can’t decide when to schedule that tweet? Timely.com does it for you
    • 63. Hootsuite Publisher
    • 64. Browser extensions
      Hootsuite’sHootbar
      • Runs on Firefox, Safari and Google Chrome
    • StrawberryJ.am
    • 65. Measurement
      Measuring results is necessary to determine the success of your social media efforts. By analyzing your results, you can determine if you need to spend more or less time on social media.
      The essentials to measure:
      Twitter
      • Volume of updates
      • 66. Followers, following
      • 67. Mentions/replies
      • 68. Retweets generated
      • 69. Click-throughs
      Facebook
      • Volume of updates
      • 70. “Likes” – updates, page
      • 71. Comments
      • 72. Click-throughs
      • 73. Unsubscribers
      Blogs/Websites
    • Measurement tools
      Web Analytics
      Link Analytics
      Engagement
    • Google analytics
    • 86. Facebook insights
    • 87.
    • 88.
    • 89. Message Scheduler
    • 90.
    • 91.
    • 92.
    • 93.
    • 94. Mobile Apps
      Platforms
      • Facebook – Messenger (New)
      • 95. Twitter – Ecofon, Twitter for iPhone, Twitterific
      • 96. Blogging – Wordpress, Posteorus, Tumblr
      • 97. LinkedIN
      • 98. Foursquare
      Measurement and Management
    • When you can’t handle it…
      Sara Croft
      Media Specialist, BohlsenPR
      scroft@bohlsenpr.com
      @saraelysecroft
      Jen Regnier
      Account Executive
      jregnier@bohlsenpr.com
      @jenringy