Dispense the facts Who’s the client? What was the challenge? What was the solution? What are the results? What does the client say?
Less is more No more than two pages Highlight facts Focus on data and results Avoid jargon and industry specific terms
Reduce, reuse, recycle Blog posts Guest blog Case study library Social media Develop additional collateral Website content Brochures and sell sheets Videos
CliffsNotes What: Examples of the work you’ve done Why: Share success and results Keep it a simple snapshot Don’t forget the data Repurpose your work
Discussion & brainstorming Evaluate your client list Cover all industries Set a timeline Work your relationships
We’ll make your white papers our case study Like what we’re saying but don’t know where to start? Let us audit you (in the best way possible). Mention this conference for acomplimentary half-hour consult. Vicki Bohlsen president email@example.com @bohlsenpr Cindy Dashnaw senior publicist/chief copywriter firstname.lastname@example.org @cdashnaw Jason Gloye senioraccount executive email@example.com @jgloye