B2B Design CaseClifford ChanceDrawing between the linesClient Personnel: Roos ten DoesschateBohemia Personnel: Marco de Boer Tom Lawrence Bas Huissen Silvia Celiberti
SituationClifford Chance is one of the world’s leading international lawfirms. Their corporate identity is set in stone in a thick Bible ofguide lines. There is little room to play.Can a designer work with these strict rules andput in a bit of his signature? Yes, you can.
Target• Create awareness around Clifford Chance being main sponsor of Sail Amsterdam.• Create awareness around the nomination of Clifford Chance for the M&A Awards.Target group• People who know Clifford Chance by name.• Everybody in the mergers and acquisitions ‘industry’.
StrategyThe corporate identity provides only space for a picture andsome lines of text. Luckily, it says nothing about the type ofpicture and the style of writing. You have to be playful withinthese borders. This is where we can draw between the lines.
ConceptClifford Chance is a trusted company with years of experience.We underline their history with classic photography that neverlooks posed. Natural looking environments and spontaneousshots that subscribe the honesty and boldness of Clifford people.M&A Awards Netherlands: Congratulations everybody.Sail Amsterdam: Can you spot the pirates amongst the sailors?Sail Amsterdam: The cast off
Wij feliciteren onze cliënten die Clifford Chance LLP genomineerd zijn voor de M&A Awards. Voor ons staan jullie alvast op #1. www.cliffordchance.comIMSmall insert with congratulationsto the clients of Clifford Chance
VisualsSail Amsterdam: Can you spot the pirates amongst the sailors?Sail Amsterdam: The cast off
Ad Sail 2010Can you spot the pirates amongst the sailors?
Ad Sail 2010The cast off or Farewell Sail 2010 ad
ResultsWith lawyers like Clifford Chance it’s understandable that we’renot allowed to share the results of the different ads. Neither canwe allow any correspondence on the subject.Let’s put it this way: They’re happy.
We create believers.For more information:Hugo Kalf firstname.lastname@example.orgKyra Roest email@example.comBohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands+31 20 42 33 555bohemiaamsterdam.com