B2B Strategy House of PerformancePresentation Transcript
B2B Strategy CaseHouse of PerformanceWe’re the di erence between...Client Personnel: ijs van EsBohemia Personnel: Marco de Boer Victor Neyndor Tom Lawrence
SituationHouse of Performance (HofP) is a serious consulting ﬁrmthat focuses on improving business processes; they do their jobwith passion. HofP is growing fast, like any growing companyit struggles a bit with its identity and has di cultyin being consistent in its communication.“Who are House of Performance, and why would I ask themto help my organization re-organize?” ey primarily getbusiness through word of mouth via their own networkbecause HofP is good, very good.
Target• Increase brand awareness and attract more advisors.• Create a uniﬁed view to the outside world that matches the identity of House of Performance.Target group• Consultants• Public Relations• New Prospects
StrategyHouse of Performance is indispensable in achieving changeprocesses, because they touch people. With that touch theycreate more involvement and ultimately will be moreproductive. A er a few sessions with the partners,we discovered that there’s a strong belief that people can onlychange if they are truly touched. People do not learna new trick; they learn to understand the consequences. 1 of 2
StrategyAs a part of our approach to the assignment, we tookthe partners through Sinek’s Golden Circle. is is a very solidway to separate Product and Result from Motivation and Vision.Increase brand awareness and attract more advisors.Create a uniﬁed view to the outside world that matchesthe HofP identity.“What doesn’t make you stand out. It’s Why what makes youdi erent.” Simon Sinek. 2 of 2
ConceptHouse of Performance want to show that they are di erent.By claiming to be ‘the di erence between’ and leaving the endof that sentence open, HofP claims to have more content,to be more meaningful, and show more commitment.“We are the di erence between...”
Visuals“We are the di erence between...”
Sponsor Adin line with their campaign.
Bannerto support HofP recruitmentcampaign.
Leaﬂetto support HofP recruitmentcampaign.
LinkedIn Bannerto support HofP recruitmentcampaign.
ResultsBohemia Amsterdam created an uniform look and feel:• Corporate means• Recruitment campaigns e ﬁrst recruitment campaign leaded to a fully bookedOpenHouse and was an enormous success.
Be memorableFor more information:Hugo Kalf email@example.comKyra Roest firstname.lastname@example.orgBohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands+31 20 42 33 555bohemiaamsterdam.com