B2B Strategy Case
House of Performance
We’re the difference between...
Client Personnel:
Bohemia Personnel:
Thijs Otto van...
Situation
House of Performance (HofP) is a serious consulting firm
that focuses on improving business processes; they do th...
Target
• Increase brand awareness and attract more advisors.
• Create a unified view to the outside world that matches 

th...
Strategy
House of Performance is indispensable in achieving change
processes, because they touch people. With that touch t...
Strategy
As a part of our approach to the assignment, we took
the partners through Sinek’s Golden Circle. This is a very s...
Concept
House of Performance want to show that they are different.
By claiming to be ‘the difference between’ and leaving ...
Visuals
“We are the difference between...”
Concept images
Model Illustrations
Corporate Notebook
Recruitment Campaign
Home...
Change Model
in line with their campaign.
Client Value Model
in line with their campaign.
Kompas Model
in line with their campaign.
Kaizen Model
in line with their campaign.
Corporate Notebook
in line with their campaign.
Corporate Notebook
in line with their campaign.
Corporate Notebook
in line with their campaign.
Corporate Notebook
in line with their campaign.
Sponsor Ad
in line with their campaign.
Banner
to support HofP recruitment
campaign.
Leaflet
to support HofP recruitment
campaign.
LinkedIn Banner
to support HofP recruitment
campaign.
Homepage
Homepage
Homepage
Results


Bohemia Amsterdam created an uniform look and feel:
• Corporate means
• Recruitment campaigns
The first recruitme...
Be memorable
For more information:
Hugo Kalf hugo@bohemiaamsterdam.com
Bohemia Amsterdam
Generaal Vetterstraat 72-a
1059BW...
B2B Strategy House of Performance
B2B Strategy House of Performance
B2B Strategy House of Performance
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B2B Strategy House of Performance

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Bohemia Amsterdam developed the new positioning of House of Performance including the strategy and all internal and external means.

Published in: Marketing, Business, Technology
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B2B Strategy House of Performance

  1. 1. B2B Strategy Case House of Performance We’re the difference between... Client Personnel: Bohemia Personnel: Thijs Otto van Es Marco de Boer Victor Neyndorff Tom Lawrence
  2. 2. Situation House of Performance (HofP) is a serious consulting firm that focuses on improving business processes; they do their job with passion. HofP is growing fast, like any growing company
 it struggles a bit with its identity and has difficulty in being consistent in its communication. “Who are House of Performance, and why would I ask them to help my organization re-organize?” They primarily get business through word of mouth via their own network because HofP is good, very good.
  3. 3. Target • Increase brand awareness and attract more advisors. • Create a unified view to the outside world that matches 
 the identity of House of Performance. Target group • Consultants • Public Relations • New Prospects
  4. 4. Strategy House of Performance is indispensable in achieving change processes, because they touch people. With that touch they create more involvement and ultimately will be more productive. After a few sessions with the partners, we discovered that there’s a strong belief that people can only change if they are truly touched. People do not learn a new trick; they learn to understand the consequences.
 1 of 2
  5. 5. Strategy As a part of our approach to the assignment, we took the partners through Sinek’s Golden Circle. This is a very solid way to separate Product and Result from Motivation and Vision. Increase brand awareness and attract more advisors. Create a unified view to the outside world that matches the HofP identity. “What doesn’t make you stand out. It’s Why what makes you different.” Simon Sinek. 2 of 2
  6. 6. Concept House of Performance want to show that they are different. By claiming to be ‘the difference between’ and leaving the end of that sentence open, HofP claims to have more content, to be more meaningful, and show more commitment. “We are the difference between...” Concept approach visuals
  7. 7. Visuals “We are the difference between...” Concept images Model Illustrations Corporate Notebook Recruitment Campaign Homepage
  8. 8. Change Model in line with their campaign.
  9. 9. Client Value Model in line with their campaign.
  10. 10. Kompas Model in line with their campaign.
  11. 11. Kaizen Model in line with their campaign.
  12. 12. Corporate Notebook in line with their campaign.
  13. 13. Corporate Notebook in line with their campaign.
  14. 14. Corporate Notebook in line with their campaign.
  15. 15. Corporate Notebook in line with their campaign.
  16. 16. Sponsor Ad in line with their campaign.
  17. 17. Banner to support HofP recruitment campaign.
  18. 18. Leaflet to support HofP recruitment campaign.
  19. 19. LinkedIn Banner to support HofP recruitment campaign.
  20. 20. Homepage
  21. 21. Homepage
  22. 22. Homepage
  23. 23. Results 
 Bohemia Amsterdam created an uniform look and feel: • Corporate means • Recruitment campaigns The first recruitment campaign lead to a fully booked OpenHouse and was an enormous success.
  24. 24. Be memorable For more information: Hugo Kalf hugo@bohemiaamsterdam.com Bohemia Amsterdam Generaal Vetterstraat 72-a 1059BW Amsterdam, Netherlands +31 [0]20 42 33 555 bohemiaamsterdam.com
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