Uploaded on

 

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
486
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. B2B Campaign CaseScirus.comwhere search is about finding.Client Personnel: Amanda SpiteriBohemia Personnel: Marco de Boer Melissa Agostino Henry Tyminski
  • 2. SituationScirus is the most comprehensive scientific research tool on theweb. With over 410 million scientific items indexed at the lastaudit, it allows researchers to search for not only journalcontent but also scientists’ homepages, courseware, pre-printserver material, patents, institutional repository and websiteinformation.“How can we make the relatively unknown search engine Sciruscompete against the inferior Google Scholar?” 
  • 3. TargetQuantitative• Increase the amount of users at universities and scientific research labs worldwide.Qualitatively• Position Scirus within the scientific world as the search engine with relevant results.
  • 4. Target groupPrimary• Students worldwide• Scientists worldwide• Researchers worldwideSecondary• Librarians worldwide
  • 5. StrategyScirus indexes worldwide repositories of all major universities.By using these indexes the search engine stays away fromdoubtable content like Wikipedia and provides serious andrelevant results. Because of this source: Serious informationis found at Scirus.
  • 6. ConceptWe want to focus on the result and not on the search itself.Scientific research uses a complex referral system. Whateversubject you discuss or plead for you have to use superscript1references in your thesis. ese can all be found on Scirus.A one on one use of visual scientific reference.MediaMagazine | Posters | Flyers | Packaging |Fair material and hand-outs  
  • 7. VisualsFound at Scirus.com
  • 8. Please keep quiet! Even a micropascal1 will be noticed and within a millisecond changes in membrane voltage will occur,2 which will cause an inward movement of the cochlear outer hair cell3 proportional to changes in membrane voltage (about 1 nm per 100 mV).4 The sound pressure level should not go above 30 dB (6 microbars)5 and definitely not reach anywhere near 80 dB (16 microbars).6 The tone should be kept in the range of 16 cps to 50 or 60 cps.7 This area should be free from disturbance: tranquil; still; noiseless; calm; peaceful; placid; and halcyon.8 In this setting, it may be possible to reach a degree of contemplation,9 where the soul experiences an extraordinary peacefulness, resulting in inner serenity, which remains even after the time of stillness, as profound humility.10Basic IdeaAll references are actually“found at Scirus.com”. 1-10 found at Scirus.com
  • 9. Introduction packageLibrarians received thispackage containing leaflets,goodies and the magazine“found at Scirus.com”.
  • 10. Introduction packageLibrarians received thispackage containing leaflets,goodies and the magazine“found at Scirus.com”.
  • 11. Introduction package e magazine shows eminentprofessors and scientists whoare “found at Scirus.com”.
  • 12. Introduction package e traditional boring factsheets are set up as posters.
  • 13. Introduction package e traditional boring factsheets are set up as posters.
  • 14. Introduction package e traditional boring factsheets are set up as posters.
  • 15. Goodie BagAt trade fairs Scirus handed outthese bags for free.
  • 16. ResultsMany leading universities joined Scirus and have theirrepositories indexed by Scirus.  e overall usage of Scirusincreased 25% within the year following the campaign.
  • 17. Make a Mark.For more information:Hugo Kalf hugo@bohemiaamsterdam.comKyra Roest kyra@bohemiaamsterdam.comBohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands+31 [0]20 42 33 555bohemiaamsterdam.com