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B2B Campaign Case 
! 
ANP 
News before it’s news 
! 
Client: 
Bohemia Personnel: 
ANP 
Marco de Boer 
Bas Huissen
Situation 
ANP (Netherlands national news agency) is the most important 
news supplier in The Netherlands. It provides new...
Assignment 
Develop a Business-to-Business campaign that ANP will 
distribute through third party channels. 
! 
Goals: 
• ...
Concept 
The two products, ANP Access and ANP 360º both help ANP 
clients to get early access and a better view on the new...
Visuals 
! 
News before it’s news 
! 
! 
! 
! 
! 
! 
! 
Email 
Landing page
Email 
“Surprises can be fun. But when it 
concerns your business you rather 
see them coming.”
Landing page 
“News before it’s news with ANP 
Access.”
Email 
“Would you also like to know what’s 
written about your business?”
Landing page 
“Look around with ANP 360º”
Results 
This campaign was send only twice to a database of 8,000 
subscribers in the marketing communications, PR and 
ad...
Clean is Effective. 
! 
For more information: 
Marco de Boer marco@bohemiaamsterdam.com 
! 
! 
Bohemia Amsterdam 
Sint Pie...
B2B Campaign case for ANP
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B2B Campaign case for ANP

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Bohemia Amsterdam developed an eDM for ANP

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Transcript of "B2B Campaign case for ANP"

  1. 1. B2B Campaign Case ! ANP News before it’s news ! Client: Bohemia Personnel: ANP Marco de Boer Bas Huissen
  2. 2. Situation ANP (Netherlands national news agency) is the most important news supplier in The Netherlands. It provides news coverage for the Dutch daily newspapers, radio, television and the internet. ANP’s general news service supplies a steady flow of news stories, infographics and photographs from across the country and around the world, 24 hours a day, 7 days a week. ANP brings the essence of news.
  3. 3. Assignment Develop a Business-to-Business campaign that ANP will distribute through third party channels. ! Goals: • High impact • High open rate • High click through rate
  4. 4. Concept The two products, ANP Access and ANP 360º both help ANP clients to get early access and a better view on the news landscape before it is too late. In other words: “You receive the ‘news’ before it’s news. ! With making this absolutely clear in the subject line the recipient will be more willing to read the email coming from the ANP. Also the email has a clear message in the top part of the email and a clean landing page.
  5. 5. Visuals ! News before it’s news ! ! ! ! ! ! ! Email Landing page
  6. 6. Email “Surprises can be fun. But when it concerns your business you rather see them coming.”
  7. 7. Landing page “News before it’s news with ANP Access.”
  8. 8. Email “Would you also like to know what’s written about your business?”
  9. 9. Landing page “Look around with ANP 360º”
  10. 10. Results This campaign was send only twice to a database of 8,000 subscribers in the marketing communications, PR and advertisement industry. It added 600 new subscribers to these services. That’s a 7.5% score. Happy client = happy Bohemians.
  11. 11. Clean is Effective. ! For more information: Marco de Boer marco@bohemiaamsterdam.com ! ! Bohemia Amsterdam Sint Pieterspoortsteeg 23a 1012HM Amsterdam, Netherlands +31 [0]20 42 33 555 bohemiaamsterdam.com
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