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Social Media 4 Businesses presentation

Social Media 4 Businesses presentation

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  • 1. Social Media 4 Businesses Bogdan Pater
  • 2. Ce e Social Media?
    • “ Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.”
    • Avinash Kaushik, Analytics Evangelist, Google
    • “ Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”
    • http://www.wikipedia.org
    • Social media is people having conversations online.
  • 3. De ce ne pasa?
    • #1: “Social-networking sites are officially more popular than porn sites.”
    • TIME, OCTOBER 13, 2007
    • #2: “Because 2/3 of the global internet population visit social networks.”
    • Nielsen, Global Faces & Networked Places, 2009
    • #3: “Because visiting social sites is now the 4th most popular online activity - ahead of personal email.”
    • Nielsen, Global Faces & Networked Places, 2009
  • 4. Social Media in cifre:
    • 200.000.000 bloguri existente;
    • 412.3 ani ar dura sa vizionezi toate filmele de pe YouTube;
    • 13.000.000 articole disponibile pe Wikipedia;
    • 3.600.000.000 poze arhivate de Flikr pana in Iunie 2009;
    • 3.000.000 mesaje se trimit zilnic pe Twitter;
    • 5.000.000.000 de minute se petrec pe Facebook zilnic.
    • “ If facebook were a country, it would be the 8 th most populated in the world, just ahead of japan.”
    • Mark Zuckerberg, January 7, 2009
    • “ 93% of social media users believe a company should have a presence in social media.”
    • Cone, Business in Social Media Study, September 2008
  • 5. Tools:
    • Blogs(blogger, wordpress, etc.);
    • Facebook(profile, page, group);
    • Twitter;
    • LinkedIn;
    • Youtube;
    • MySpace;
    • Others.
  • 6. Who uses them?
    • Facebook: 63% female, 36% male; 17% <18 yrs, 52% 18-25 yrs, 21% 26-35 yrs, 5% 36-45 yrs, 5% >45 yrs;
    • MySpace: 63% female, 36% male; 20% <18 yrs, 40% 18-25 yrs, 27% 26-35 yrs, 7% 36-45 yrs, 6% >45 yrs;
    • LinkedIn: 38% female, 61% male; 2% <18 yrs, 9% 18-25 yrs, 49% 26-35 yrs, 24% 36-45 yrs, 16% >45 yrs;
    • Hi5: 60% female, 39% male; 21% <18 yrs, 44% 18-25 yrs, 23% 26-35 yrs, 6% 36-45 yrs, 6% >45 yrs;
    • www.rapleaf.com
  • 7. Blog – de ce?
    • Poate oferi detalii despre procesul de creatie nu doar rezultatul final;
    • Poate cere sugestii/reclamatii/pareri de la clienti;
    • Poate primi raspunsurile cerute anterior si astfel imbunatati produsul/serviciul inainte ca acesta sa fie lansat;
    • Poate fi un punct de intalnire a clientilor tai;
    • Generator de trafic pentru site;
    • Markenting eficient ca pret;
  • 8. Blog – ce scriem?
    • Stiri despre companie: premii primite, contracte castigate, etc.
    • Povesti ale oamneilor din companie
    • Pareri despre domeniul de ocupatie si piata din domeniul respectiv
    • Filme cu atmosfera din companie si entuziasmul oamenilor
    • Informatii din domeniu: targuri, evenimente, concursuri, etc.
    • Recenzii despre produse/servicii oferite
    • Studii de caz
  • 9. Facebook:
    • 3 posibilitati: profil individual, pagina sau grup;
    • Posibilitate de noi contacte/parteneri din domeniul tau;
    • Dezvoltarea brand-ului;
    • Reclame foarte bine targetate;
    • Marketing, branding si recrutare foarte eficiente
    • Grup: maxim 5000 de membri carora le poti scrie direct si fiecare membru poate porni discutii pe orice subiect;
    • Pagina: este indexata de google, fara limita de fani, si poate primi orice tip de informatie de la text la video insa mesajele trimise fanilor nu ajung direct in inbox;
  • 10. Twitter:
    • Mesaje scurte de maxim 140 de caractere;
    • Genereaza trafic spre blog/site;
    • Networking
    • Stiri – afli ce se intampla in timp real
    • Primesti feedback
    • Mobil – se poate folosi oriunde
  • 11. LinkedIn:
    • Retea de profesionisti de incredere;
    • Include CV-ul persoanei;
    • LinkedIn Answers – share business knowledge;
    • Apps;
  • 12. Cum obtinem feedback?
    • Punem chestionare pe blog sau site;
    • Folosim sondaje pe pagina de facebook;
    • Trimitem poll-uri pe twitter;
    • Intrebam cu un film pe YouTube;
    • LinkedIn Answers;
  • 13. Cum ne asiguram ca primim raspunsuri?
    • Oferim mai multe variante clientului de a ajunge unde vrem;
    • Interactionam cu cei care raspund;
    • Intampinam incepatorii sau clientii noi;
    • Identificam si ajutam utilizatorii cu reputatie;
    • Oferim recompense celor care ne ajuta;
  • 14. Cum evaluam?
    • ROI – return on investment;
    • Tools: Google Analytics, Omniture, HootSuite, etc.
    • Analiza sentimentala;
  • 15. Deci, ce facem?
    • Ascultam;
    • Renuntam la control;
    • Suntem naturali;
    • Ne angajam sa nu renuntam;
    • Suntem acolo unde sunt clientii;
    • Invatam sa facem fata la reactii negative;
    • Suntem umili;
    • Avem un obiectiv clar si masurabil;
    • Dezvoltam un plan;
    • Ascultam in continuare.
  • 16. Social Media 4 Businesses
    • Bogdan Pater
    • [email_address]
    • http://bogdip.blogspot.com
    • http://ro.linkedin.com/in/bogdip
    • https://twitter.com/BogdiP
    • http://www.facebook.com/bogdip

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