The “selfishness” factor Clutter Fragmentation more than offline Fast changing Measurements unclear even so late in the life stage Planning still a mystery

The “selfishness” factor

Clutter

Fragmentation more than offline

Fast changing

Measurements unclear even so late in the life stage

Planning still a mystery

Special projects Piggie backs Innovation

Special projects

Piggie backs

Innovation

Users only want to go where brands have nothing to offer (mall vs. Vodafone store) Brands will need to create apps or destinations which are equally interesting Brands will need to create OWN LABEL online products and services

Users only want to go where brands have nothing to offer (mall vs. Vodafone store)

Brands will need to create apps or destinations which are equally interesting

Brands will need to create OWN LABEL online products and services

Anomaly - Johnny Vulcan brands creating offline product inspired products for online to compete in the online world Tribe of Barbarians Agencies doing work much closer to product development

Anomaly - Johnny Vulcan

brands creating offline product inspired products for online to compete in the online world

Tribe of Barbarians

Agencies doing work much closer to product development

“ you can probably expect designers such as Bernett to be working on mobile applications which extend meaningful brand experiences to the mobile customer...”

“ you can probably expect designers such as Bernett to be working on mobile applications which extend meaningful brand experiences to the mobile customer...”