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Digital PR | Storytelling to hyperctive children | Zilele Biz 2010

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Presentation about Storytelling in Digital Media, for Zilele Biz 2010. …

Presentation about Storytelling in Digital Media, for Zilele Biz 2010.

By Bogdan Theodor Olteanu, Managing Director at BORTUN•OLTEANU, an Independent PR Agency.

More in: Business , Technology
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  • 1. storytelling to hyperactive children
  • 2. Why do we (agencies on behalf of the brands) tell stories?
  • 3. PROBLEMS! [Local one] - online purchase [Global one] - talking to hyperactive children
  • 4. HIPERACTIVITY! (as per Diagnostic and Statistical Manual of Mental Disorders) • Often does not give close attention to details • Often has trouble keeping attention on tasks or play activities. • Often does not seem to listen when spoken to directly. • Is often easily distracted. • Often fidgets with hands or feet or squirms in seat. • Often runs about or climbs when and where it is not appropriate • Is often "on the go" or often acts as if "driven by a motor". • Often talks excessively. • Often blurts out answers before questions have been finished. • Often has trouble waiting one's turn. • Often interrupts or intrudes on others
  • 5. PARTS OF A SPEECH (as per De Inventione – Cicero) Exordium - opening Narratio - statement of facts Divisio or Partitio - the statement of the point at issue and exposition of what the orator proposes to prove Confirmatio - exposition of arguments Confutatio - refutation of one's opponent's arguments Conclusio - peroration
  • 6. DEALING WITH HIPERACTIVITY • Sport activities • Hot bubble baths and massages • Diet – no sweets, no fast-food, no fizzy drinks • Clear rules and strict schedule • Guided imagination [!!!]
  • 7. BRAND EQUITY • Accurate targeting • Consistent messaging • Repeated exposure
  • 8. TYPES OF SOCIAL MEDIA Controlled Mixed environments Environments • Blogs • Social Networks • Video and image sharing (default version) (customized) • Social Networks (customized version) •Alternate Reality Games •MMPORGs
  • 9. PROBLEMS OF MIXED ENVIROMENT • It is a circus! • It is very fast – thus very expensive to keep track of conversation. • The content is obsolete in no-time. • Information accountability? Ha! Ha! • Almost impossible to achieve more then raw awareness.
  • 10. SOLUTIONS 1.Rewrite briefs and procedures and client – agency relation. (Hope I live long enough to see this happening.) 2.Steal visitors from mixed environments and bring them to controlled environments. Redirect them from Facebook, Twitter, etc, to landing pages. (Where one cand properly tell a story.)
  • 11. For Sale: Baby shoes, never worn.
  • 12. Thank you! You can find this presentation on: blog.bortunolteanu.ro