"Cat costa PR-ul online?", by Bogdan Theodor Olteanu

Cat costa PR-ul online? Bogdan Theodor Olteanu Zilele Biz Noiembrie 2009

Online = costuri reduse

PR = resurse umane

Un client A2Y6F

Blog A2Y6F Facebook Page A2Y6F Cont Twitter A2Y6F

Strategy Planning Development Day-to-day work

Strategy & Planning (Le aduce Mos Craciun) Development (Face un var politehnist) Day-to-day work (?)

Day-to-day work = 1.Monitoring 2.Content development 3.Implementation 4.Follow up 5.Evaluation +Client service

Work load = PR Account Executive 2 ore pe zi PR Account Manager 0,5 ore pe zi PR Director 4 ore pe luna

Costuri in EURO. Cf. Asociatia Consultantilor in Management din Romania.

Work load = PR Account Executive 2*20*27 = 1080 EUR PR Account Manager 0,5*20*65 = 650 EUR PR Director 4*95 = 380 EUR

Monthly flat fee = 2110 EUR

Scenarii = Agentia a subestimat volumul si (dupa ce descopera) presteaza in raport cu fee-ul = calitate proasta

Scenarii (2) = Agentia a subestimat volumul si (dupa ce descopera) presteaza la acelasi standard= afacere proasta

Alte costuri: (nementionate pana acum, pentru ca oricum nu sunt facturabile) Documentare Training Dezvoltare sisteme si instrumente de lucru

Idee = PR-ul online e un business mai complicat decat pare.

Idee (2) = Pentru mine, ca angajator, sigur nu e ieftin.

http://bto.ro btholteanu Bogdan Theodor Olteanu Bogdan Theodor Olteanu

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by Bogdan Theodor Olteanu on Nov 27, 2009