The ReVision Group, Fisher Auctions and N5R implements successful, cutting edge sales strategy at Oasis Condominium project Toronto, Ontario – Tasked with creating a strategy to energize sales at aFlorida condominium complex, The ReVision Group, Fisher Auctions and N5R literallyturned the process upside down by launching sales with an intensive pre-auction salesprogram and strategically timed auction. The end result: Nearly 3,000 people visited Oasis during the pre-auction salesprocess and 53 units sold for nearly $10 million at the auction for the two-tower luxuryriverfront condominium project in Fort Myers, Fla. According to Friedman, ReVision, Fisher Auctions and N5R found an eagermarket by kicking-off pre-sales with an auction. "In this economy, we have watched banks and other financial institutionsdesperate to sell inventory use the auction method as a last resort," said Friedman. "Inthis instance, we reversed the model and used it to start our sales effort. The excitement,buzz and activity generated as part of the auction process also served as perfect lead-insto a more traditional, ongoing sales campaign." Condominiums at The Oasis, built in 2008 and managed by Miami-based TheRelated Group, originally sold for more than $400 a square foot. Following the collapseof the Florida real estate market, many buyers at The Oasis did not close, andsubsequently the project went through a friendly-foreclosure with its lender. "In todays economy, developments often require a jump-start and therefore ourprogram is the right economic engine choice for those seeking maximum results in only60 days," said Lamar Fisher, president of Fisher Auctions. "The combination ofReVisions expertise in pre-and post-sales programs Fishers accelerated marketingexpertise and N5R’s Canadian buyers resulted in a very successful kick-off of sales atOasis." Units at The Oasis were being offered at a deeply discounted rate of $160 persquare foot during the pre-auction sales process. In the months leading up to the auction, Friedman traveled throughout the U.S.and Canada holding sales events designed to both register potential buyers for the auctionand make specific unit selections available for purchase in advance of the auction.
Friedman maximized the Canadian impact by partnering with RomanBodnarchuk, Chairman and CEO of N5R, a leading Toronto-based real estate sales andsocial marketing company. "We literally reached out to thousands of people and received an overwhelminglypositive response at our sales events from both brokers, potential bidders and buyers,"Friedman said. "There is certainly great demand for The Oasis product, yet people aremost intrigued by the notion of re-starting sales at a community through the auctionprocess. It definitely generated an abundance of interest." Friedman and his team at The ReVision Group and N5R helped Fisher Auctionswelcome more than 600 people to the November 20 auction in Fort Myers. For more information about N5R.com, please visit www.n5r.com or call (647)348-8690.