#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenMarke&ng)to)the)La&na)#SmartPurse
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenOnce%upon%a%*me%there%was%a%La*na%living%in%the%U.S….
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBoden…and%the%movies%represented%her%like%this.
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenThere%were%deeply%engrained%truths%about%the%La*na:• She$is$about$family/t...
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenThen%suddenly%something%happened…%Inspired$by$her$parent’s$tough$work$ethi...
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenA$REVOLUTION$was$sparked$“The)Power)of)the)#SmartPurse:)La&nas)Rise)to)the...
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenLa*na%WOW%Facts• 19.3%Million%in%the%U.S.%• Median%age:%27.5%• Growing%4X%...
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenLa*nas%today%have%peeled%back%the%stereotypes%and%before%you%lies%a%mul*fa...
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenA$CONTINENTAL$SHIFTA$Con2nental$ShiM$in$her$Role$in$Society$and$the$Econom...
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenLatina’s Sphere Of Influence IsOn SteroidsAdapted from: @momtalkradioBLOGG...
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBoden
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenSo)how)should)brands)connect)with)her)and)invest)in)her?)
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenKnow%the%content%that%inspires%her…#1:%WHAT%INSPIRES%HER
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBoden#2:%INVEST%IN%HERInvest%in%her%career:%instead%of%a%beauty%compe**on,%why%...
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBoden#3:%DEFY%THE%STEREOTYPE
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBoden#4:%INVEST%IN%THEM%EARLY
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenHow)will)your)brand)benefit?
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenGo$from$the$$1$Trillion$Hispanic$market$to$the$$7$Trillion$Female$Market.$...
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenCROSSOVER$POTENTIAL
20#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenCROSSOVER$POTENTIAL
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenIf%you%invest%in%La*nas%today,%it%will%not%only%have%a%posi*ve%impact%on%y...
#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenThere’s)no)BeWer)Time)than)now)to)Invest)in)the)La&na)#SmartPurse.)Who’s)g...
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The latina smart purse

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The latina smart purse

  1. 1. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenMarke&ng)to)the)La&na)#SmartPurse
  2. 2. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenOnce%upon%a%*me%there%was%a%La*na%living%in%the%U.S….
  3. 3. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBoden…and%the%movies%represented%her%like%this.
  4. 4. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenThere%were%deeply%engrained%truths%about%the%La*na:• She$is$about$family/the$collec2ve,$it$was$not$about$HER.$• She$is$birthing$several$children.$• She$is$not$ambi2ous$about$her$career.$• She$is$driven$primarily$by$her$religious$faith.• She$is$about$sexiness,$curves$–$and+lots+of+red+lips<ck.+
  5. 5. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenThen%suddenly%something%happened…%Inspired$by$her$parent’s$tough$work$ethic,$she$graduated$from$college$and$soon$started$her$own$business$and$slowly$but$surely$she$became$the$most$rapidly$growing$segment$within$the$Hispanic$market$and$...$$the$MAJORITY)of)the)$1)trillion)in)Hispanic)purchasing)power.$
  6. 6. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenA$REVOLUTION$was$sparked$“The)Power)of)the)#SmartPurse:)La&nas)Rise)to)the)Top”)
  7. 7. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenLa*na%WOW%Facts• 19.3%Million%in%the%U.S.%• Median%age:%27.5%• Growing%4X%faster%than%any%other%segment%• Owns%40%percent%of%minorityNowned%companies%in%the%US%• Accounts%for%the%majority%of%the%$1%TRILLION%Hispanic%Purchasing%Power
  8. 8. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenLa*nas%today%have%peeled%back%the%stereotypes%and%before%you%lies%a%mul*faceted%iden*ty%with:%Enormous)purchasing)power%and%enormous%power)through)social,%mobile%all%the%way%up%to%the%corporate)boardroom.%And%she%builds%and%tears%down%reputa*ons%and%businesses%at%the%drop%of%a%Tweet.%
  9. 9. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenA$CONTINENTAL$SHIFTA$Con2nental$ShiM$in$her$Role$in$Society$and$the$Economy:$She$is$no$longer$uniOfaceted,$but$rather$mul2faceted.$Playing$many$roles$–$as$business$owner,$as$mother,$wife,$cultural$evangelist$and$influencing$more$circles$than$ever$before.$
  10. 10. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenLatina’s Sphere Of Influence IsOn SteroidsAdapted from: @momtalkradioBLOGGER/SOCIAL MEDIA MOMFAMILY CEOCHIEF HOUSEHOLDMEDICAL OFFICERCHIEF ARCHIVEREVENT ORGANIZERCOMMUNITY LEADERSISTER/DAUGHTER/WIFESPIRITUAL LEADERFINANCIAL DECISION MAKERMULTICULTURAL TRENDSETTERBUSINESS OWNER
  11. 11. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBoden
  12. 12. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenSo)how)should)brands)connect)with)her)and)invest)in)her?)
  13. 13. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenKnow%the%content%that%inspires%her…#1:%WHAT%INSPIRES%HER
  14. 14. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBoden#2:%INVEST%IN%HERInvest%in%her%career:%instead%of%a%beauty%compe**on,%why%not%a%business%compe**on?VS
  15. 15. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBoden#3:%DEFY%THE%STEREOTYPE
  16. 16. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBoden#4:%INVEST%IN%THEM%EARLY
  17. 17. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenHow)will)your)brand)benefit?
  18. 18. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenGo$from$the$$1$Trillion$Hispanic$market$to$the$$7$Trillion$Female$Market.$1.)Crossover$
  19. 19. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenCROSSOVER$POTENTIAL
  20. 20. 20#SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenCROSSOVER$POTENTIAL
  21. 21. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenIf%you%invest%in%La*nas%today,%it%will%not%only%have%a%posi*ve%impact%on%your%bo_om%line,%but%also%on%the%bo_om%line%of%our%society,%our%economy,%and%the%future%of%our%na*on.%2.))“If)you)invest)in)a)man)you)invest)in)one)individual,)if)you)invest)in)a)woman)you)invest)in)a)family)and)in)a)whole)na&on.”)AFRICAN)PROVERB)WHY$INVEST$
  22. 22. #SmartPurse+++++#Hispz13@BodenPR+|+@NatalieBodenThere’s)no)BeWer)Time)than)now)to)Invest)in)the)La&na)#SmartPurse.)Who’s)going)to)get)ahead)of)the)game?IN$CONCLUSION$

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