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Textlocal   making sense of mobile crm webinar
 

Textlocal making sense of mobile crm webinar

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Get some insight into why and how good old SMS can be served from CRM apps to your customers and prospects through Messenger. The latest stats and figures from the largest mCRM research project in the ...

Get some insight into why and how good old SMS can be served from CRM apps to your customers and prospects through Messenger. The latest stats and figures from the largest mCRM research project in the UK. In conjunction with Mobile Marketing Magazine and Mobile Squared. Rob Townsend

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    Textlocal   making sense of mobile crm webinar Textlocal making sense of mobile crm webinar Presentation Transcript

    • Welcome toMaking Sense of Mobile CRMwith TextlocalApplying mCRM to MessagingRob TownsendMarketing & Communications Director
    • In the next 10 minutes we’ll cover:Today’s agendaAll your mobile news,& discussions on LinkedIn• About us• Who we work with• Mobile CRM Insight – The White Book• Applying CRM to Messaging• ‘Messenger’ Case Studies• Panel Q&A at the end
    • UKs leading business SMS service provider. Deliver your news, alerts, confirmations & offerseasily. Award-winning platform Messenger and expert support.About usAll your mobile news,& discussions on LinkedInMessenger and your marketing mix• Send & receive SMS• Connect CRM systems via our API• Short codes and keywords• MMS Picture, video & brochure messaging• Mobile web pages• Vouchers, ticketing and surveysEasily get started with our Wizard• Price Promise = best value every time• Free Account Management• Round the clock support• No Contracts and no software to download
    • Brands trusted by usAll your mobile news,& discussions on LinkedIn
    • The UK has spokenAll your mobile news,& discussions on LinkedInCOMING SOONUsing mobile effectively in today’smultichannel marketing world.The first meaningful regionally representativereport in Mobile CRM.Interviewed 331 businesses and 2,000consumers across the UK in February andMarch 2013 on their views about mobilemarketing and CRM.Here’s a sneak preview revealing for the firsttime what they told us. The Mobile CRM white book release date May 2013
    • Too much time, resource & funds spent onDirect Mail and Email?Know their place and their role.Understand your customers preferencesand mobile touchpoints – you willsave money and improve effectivenessContribution vs EffectivenessAll your mobile news,& discussions on LinkedInSources:OfcomMobile Marketing AssociationTextlocal, The Great British Mobile ReportLightspeedMobiThinking.comMobileSquared
    • All your mobile news,& discussions on LinkedIn0%10%20%30%40%50%60%70%80%90%What channels do you use as part of your marketingmix?38.7%5.4%15.1%24.8%16.0%Do you use mobile as part of your marketing mix?Yes, it is an integrated part of ourmarketingYes, mobile is standalone channelbut will be integrated in the next12 monthsYes, but mobile is a standalonechannelNot yet, but we intend to in thenext 12 monthsNo, and have no intention ofusing mobileEmail still dominates, but mobile is becoming the serious player in the market mix;59% of businesses already use mobile (integrated or standalone)Mobile messagingmore popular thanTV, radio, outdoorand Apps.
    • All your mobile news,& discussions on LinkedIn32.00%7.00%39.00%10.00%6.00%6.00%What is the best way for a business tocommunicate with you?SMS Phone call Email Direct mail Via app Via social media… And here’s why. Email is the businesses’ preference, BUT twice as many consumers wouldaccept SMS communications from businesses than are currently being sentText me please
    • All your mobile news,& discussions on LinkedIn10% of businesses use advanced mobile database targeting, 20% use segmentation techniquesacross total database; 70% use simplified or no segmentation30% of businesses use advancedmobile targeting andsegmentation, BUT almost 50%believe mobile is or will becomethe most effective channel0%5%10%15%20%25%30%35%40%Once aweek ormoreMore thanonce amonthOnce amonthQuarterly Onceevery 6monthsOnce ayearWe don’tHow often do businesses send mobile messages out totheir mobile database?
    • All your mobile news,& discussions on LinkedIn0%5%10%15%20%25%30%35%40%We knowtheir age,gender,location andpreferencesWe aredevelopingtheir profileof: age,gender,location andpreferencesWe ask thema number ofquestions atopt-inWe useprofiling fedinto CRMfromcampaignsWe ask ourdatabase theoccasionalquestionabout theirlikes andpreferencesWe only havetheir mobilenumberWhat information do you have on your mobile customers?Around 40% ofbusinesses have orare in the processof collecting usefuldata on theircustomersAround 5% ofbusinesses areactively updatingtheir databaseusing CRM
    • All your mobile news,& discussions on LinkedIn3.1%12.5%8.7%5.6%5.6%1.7%0.7%When have you found the most appropriate time tosend a mobile message, actual time0700-09000900-12001200-15001500-17001700-19001900-24000000-0700Businesses’preference is tosend a mobilemessage on aweekdayThis is habituallybased on email MI
    • All your mobile news,& discussions on LinkedIn0%5%10%15%20%25%30%35%40%I look at itinstantlyI read itwithin 3minutes4-30minutes30-60minutesOver 1hourSame day Over 24hoursHow long do you wait before reading a text message whenit arrives on your phone?0%20%40%60%80%100%18-24 25-34 35-44 45-54 55-64 65+Demographic breakdown ofconsumers viewing SMS within 3 mins
    • All your mobile news,& discussions on LinkedIn0%10%20%30%40%50%60%What are the most useful mobile messages from businesses that you receive?
    • Build your Mobile Engagement ModelAll your mobile news,& discussions on LinkedInCreate Touchpoints
    • MessengerAll your mobile news,& discussions on LinkedInOur mobile experts can then helpyou integrate SMS with yourbusiness TouchpointsBy segment, age, anydemographic you choose… autoschedule and create links andmobile experiences for all yourusers.News, alerts, confirmations,offers… it is all reported for you
    • Hundreds of Case Studies onlineAll your mobile news,& discussions on LinkedInwww.textlocal.com/case-studiesThese clients’ messages are sent using our API Gateway, which is linked with their CRMsystem. This enables them to pull the customer mobile data and send the messages directly,rather than uploading the contacts to our messenger platform.
    • Thank youAll your mobile news,& discussions on LinkedInRob TownsendMarketing & Communications DirectorEmail: Rob@Textlocal.comOffice: 0845 009 3188Mobile: 07802 614 666uk.linkedin.com/in/rsgtownsend/Twitter: twitter.com/textlocalSpecial thanks toText: mCRMto 60777Want More?• Presentation• Research• Insight• Demo