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Collaborative Data Science Platform
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Collaborative Data Science Platform

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Provides a description of how large enterprises may use OnCorps to collaborate with customer and expert communities analytically.

Provides a description of how large enterprises may use OnCorps to collaborate with customer and expert communities analytically.

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  • 1. Collaborative data science in real-time 1 A smarter way to build online intelligence ©
  • 2. Private and confidential. OnCorps © 2014. 2 Who we are The problems we solve How we solve them ©
  • 3. Private and confidential. OnCorps © 2014. 3 What if the same people who built apps could also solve complex business problems? ©
  • 4. Private and confidential. OnCorps © 2014. 4 We are experts in computer and data science Bob Suh • CEO and Founder • Former chief technologist Accenture • Named Top 25 Consultants 2005 • Technology Advisor Harvard Kennedy School • Masters, concentration game theory and statistics, Harvard Kennedy School Laura LaFave • CTO • Former VP TransUnion • Marshall Scholar • National Science Foundation Fellow • Ph.D. computer science University of Bristol Pete Hallett • Product Engineer • Former senior manager Accenture • Former product design leader Pragmax • Ph.D. physics University of Bristol Yiqun Zhao • Data Scientist • Former researcher Harvard Business School in social networking models • Valedictorian Hong Kong University of Science and Technology, bachelors mathematics • Masters statistics Harvard University Daniel Lee • Data Scientist • Statistics researcher Columbia University • Software engineer Datapath • Bachelors in mathematics with computer science MIT • Masters statistics Cambridge University Board of Advisors Partner Bain Capital CTO Google Public Sector Former chairman Accenture Professor Harvard Business School CIO Merck SVP Capital Group EVP Fidelity Investments Former CIO DuPont Chief Digital Officer McGraw Hill CTO Catalina Marketing SVP EMC CIO First Advantage Tom Edwards • Software Engineer • Software team manager Elcome Ltd. • CRM programmer Bioinduction Ltd. • Master of Engineering in electronic engineering with Merit University of Southampton.
  • 5. 5 Our investors are connected and have deep pockets Co-COO and CTO Seed Funding Director Retired international chairman and chief strategy officer Plus a small group of friends and family Private and confidential. OnCorps © 2014.
  • 6. Private and confidential. OnCorps © 2014. 6 Who we are The problems we solve How we solve them ©
  • 7. Private and confidential. OnCorps © 2014. 7 What if you could triple engagement rates by offering an app that users trusted? ©
  • 8. Private and confidential. OnCorps © 2014. 8 Problems create opportunities Covert user tracking distorts data, reducing trust and engagement Even automated machines need experts to recognize shifts and false positives Real-time diagnostics build trusted expert profiles on a Netflix style database Sabermetrics algorithms alert experts on success and failure rates
  • 9. Private and confidential. OnCorps © 2014. 9 What if you could raise performance by 200 percent by applying lessons from baseball? ©
  • 10. 10 OnCorps 2014. All Rights Reserved 130% 10 year average spread between the highest an lowest team payroll to win ratio for all major league teams 100% of teams track statistics 195% 10 year average spread between the top and bottom quartiles in incremental sales cost to sales growth in S&P 500 55% of companies use CRM systems There is a big gap in the cost of winning in baseball and business
  • 11. Private and confidential. All rights reserved. 11 Source: http://www.sportingcharts.com/mlb/stats/mlb-cost-per-win-by-season/2013/ 2013 wins: Cost per win: 82 $2,790,677 94 $645,367 The star system The system is the star 85 $2,354,321 92 $629,296 In baseball, much of this spread is caused by choosing one of two methods 1. 2.
  • 12. Private and confidential. OnCorps © 2014. 12 How can you compete for attention when you use apps that were designed over a decade ago? ©
  • 13. 13 Apple releases new products every 12 months* * Includes OnCorps analysis of iPhone and iPod new product timelines Private and confidential. OnCorps © 2014.
  • 14. 14 Number of “apples” since data collection tools launched Collaboration software Online surveys Online sales tools Excel for data collection 2004 1999 1999 1987 Private and confidential. OnCorps © 2014.
  • 15. Private and confidential. OnCorps © 2014. 15 If having more data is better, why do quantitative hedge funds under perform? ©
  • 16. Everyone reaches the same conclusion, negating the conclusion Private and confidential. OnCorps © All rights reserved. 16 Fear of Olympic traffic gridlock means no gridlock Crowd contradiction syndrome
  • 17. The bigger the data set, the rarer the event. The rarer the event, the more likely you will be wrong. 17 Official Red Teams slip gun and bomb dummies in TSA screens. 90% are undetected. Bayes theorem: high false positives finding a rare event Private and confidential. OnCorps © 2014.
  • 18. 18 We offer checks and balances for two memories Observation and judgment History and algorithms Bias, pride, and justification Errors, distortion and false positives vv Private and confidential. OnCorps © 2014. 1. Customers and employees recall from experience 2. Databases recall transaction history
  • 19. Private and confidential. OnCorps © 2014. 19 Who we are The problems we solve How we solve them ©
  • 20. Insights come from regularly pulsing targeted groups 20 De-Average Profile Reciprocate Pulse • Develop hypotheses • Track analytic profiles • Isolate higher probability groups • Seek smaller, targeted groups • Identify adoption leaders • Measure variances • Provide performance data to users • Make users want to come back • Respect user anonymity • Create a schedule of analytic sprints • Monitor changes in what people do • Update hypotheses and build a database Private and confidential. OnCorps © 2014.
  • 21. 21 Sabermetrics examines success rates and predictability 1. All outcomes may be measured in stages 2. Each stage possesses its own success and variance rate 3. These rates may be improved with different combinations 4. The best combinations should gain the most resources 2 13 4 Private and confidential. OnCorps © 2014.
  • 22. 22 Sabermetrics data are converted to business cases Success rates by region Northeast West EMEA APAC Sales capacity scenarios by region 40% 30% 20% 10% 30% 35% 25% 10% 30% 30% 30% 10% FTEs Sales Sales per Std. Dev 500 $1B $2M $500K 500 $1.2B $2.4M $300K 500 $1.5B $3M $300K Private and confidential. OnCorps © 2014.
  • 23. 23 All users are indexed to performance rankings Private and confidential. OnCorps © 2014.
  • 24. 24 Organizations choose and customize apps 1. Your branded mobile apps 2. Performance ranking diagnostics 3. Heat maps and expert matching 4. Survey panels with many options Excel chart data export feature and online charting to create reports Private and confidential. OnCorps © 2014.
  • 25. 25 Users register in private groups 1. Create and reuse questions 2. Invite users to private groups 3. Interact with charts in cycles Once registered, new charts seen in speed diagnostic cycles Private and confidential. OnCorps © 2014.
  • 26. 26 How companies use OnCorps 1. Benchmarking diagnostic apps 2. Private expert groups 3. Enterprise analytic platform  Interactive real-time diagnostics  Marketing benchmarks  Mobile app provides real-time heat maps  Collects registered emails from prospects and customers  Custom configure several interactive apps  Setup private benchmark groups  Manage iterative and regular diagnostic cycles for groups  Analytic matching for group members  Build sophisticated libraries with dynamic taxonomies and question objects  Use Sabermetrics and other predictive algorithms  Unlimited private groups and libraries  Online charting and analytic support Private and confidential. OnCorps © 2014.
  • 27. 27 Products and Features 1. Benchmarking diagnostic apps 2. Private expert groups 3. Enterprise analytic platform 1. Real-time benchmarks 2. Custom configuration at setup 3. LinkedIn registration 4. Email list invitation and list management 5. Boolean “what if” analysis 6. Excel data export 7. Unlimited number of charts and configurations 8. Boolean alerts and matching 9. Group messaging 10. Expert matching 11. Expert historical gap analysis 12. Online charting 13. Sabermetrics algorithms 14. Unlimited library and question configuration 15. Unlimited group setup Private and confidential. OnCorps © 2014.
  • 28. 28Private and confidential. OnCorps © 2014. © www.oncorps.org www.oncorps.io Cambridge, Massachusetts | Bristol, United Kingdom