Cloud Adoption Profiles

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Describes OnCorps Adoption Profile service for Cloud companies. Also provides description of the OnCorps Rare Event Trending Magnification theory.

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Cloud Adoption Profiles

  1. 1. Tracking Cloud Adoption Profiles 100% 90 80 70 60 50 40 30 20 10 0 Real-time collaborative benchmarking diagnostics for prospects and customers A smart way to build target pipelines and customer loyalty OnCorps 2014. All Rights Reserved. 1
  2. 2. The tipping point for new solutions requires two things… …letting people weigh the benefits… OnCorps 2014. All Rights Reserved. 2
  3. 3. …while overcoming their fears and concerns of doing something new. OnCorps 2014. All Rights Reserved. 3
  4. 4. First, let’s start with an innovative way to let your prospects and customers share benefits… OnCorps 2014. All Rights Reserved. 4
  5. 5. Cloud companies can accelerate adoption by showing prospects how they compare… OnCorps 2014. All Rights Reserved. 75 5
  6. 6. Users see factors driving the highest adopters in a simple, elegant diagnostic… OnCorps 2014. All Rights Reserved. 6
  7. 7. With OnCorps you can monitor critical adoption barriers and triggers… …while providing a valuable business case tool to your prospects and customers. OnCorps 2014. All Rights Reserved. 7
  8. 8. Here’s what you can do with our platform… 1. Use diagnostics the way you use LinkedIn…after every meeting 2. Let your best customers share business cases with others 3. Create private groups for industries or special use cases 4. Do periodic health checks with customers 5. Let customers collaborate through analytic matching 6. Send customers analytic alerts OnCorps 2014. All Rights Reserved. 8
  9. 9. Now, let’s explore the fears and concerns of early adopters… OnCorps 2014. All Rights Reserved. 9
  10. 10. News of breaches is affecting perceptions… OnCorps 2014. All Rights Reserved. 10
  11. 11. …we call it Rare Event Magnification OnCorps believes people irrationally fear rare events more than common ones because of media trending… OnCorps 2014. All Rights Reserved. 11
  12. 12. For example, people think gun deaths are up as the actual reported deaths have declined OnCorps 2014. All Rights Reserved. “actual gun deaths down” Source: The Economist September 21, 2013 “perception of gun deaths up” 12
  13. 13. And we fear planes more than cars even though we are 437 times more likely to die in a car* OnCorps 2014. All Rights Reserved. Source: OnCorps estimates based on US research data 13
  14. 14. We believe institutions are more likely to suffer data breaches internally than externally Rare event trending magnification Which is the bigger threat? Your user and their devices 18 OnCorps 2014. All Rights Reserved. Hacker in the cloud to 1 14
  15. 15. The best way to get people over fears is to let them hear from others who have taken the plunge “My perceptions are influenced to a positive extent by Word of Mouth” 81% Source: Harris Interactive online survey 2006 which also showed people find word-of-mouth twice as credible as company advertising. OnCorps 2014. All Rights Reserved. 15
  16. 16. So to summarize… OnCorps 2014. All Rights Reserved. 16
  17. 17. We believe you can give prospects and customers valuable diagnostic data while tracking adoption criteria Diagnostic OnCorps 2014. All Rights Reserved. = Adopter Profile 17
  18. 18. Tipping points are often led by specific user types Late followers Fast followers Lead adopters Potential analytic profiles: buyer role, industry, region, agenda Buying criteria: procurement ease, price, stature Use cases: replace, new use, business change, process focus OnCorps 2014. All Rights Reserved. 18
  19. 19. We track adoption profiles using Sabermetrics In Production, Limited Span In Production, Full Process 2 3 1 Pilot H In Production, All Processes Private and confidential. All rights reserved. 19
  20. 20. And compare each stage by adoption variables Process Core Non Core User Lead Follow Pilot Team Formal Ad Hoc Core Sector New Private and confidential. All rights reserved. 20
  21. 21. Mobile apps track stages and priorities against outcomes. Mobile apps can be configured for your specific offerings, buyers and sectors. OnCorps 2014. All Rights Reserved 21
  22. 22. Instead of seeing this… 10-20% open rate and 5-10% complete rate OnCorps 2014. All Rights Reserved. 22
  23. 23. …your prospects see this… 50-90% open rate and 40-70% complete rate OnCorps 2014. All Rights Reserved. 23
  24. 24. …and this. Mobile apps support custom configuration and your brand. OnCorps 2014. All Rights Reserved. 24
  25. 25. Three ways cloud companies can use OnCorps to help prospects and customers track return-on-use 1. Marketing diagnostics 2. Peer based benchmarking groups 3. User requirements and adoption diagnostics OnCorps 2014. All Rights Reserved. 25
  26. 26. We embed proven data science algorithms into simple user experiences 1. 2. Sabermetrics 3. Bayesian network models to predict execution success 4. Conditional adoption barriers 5. OnCorps 2014. All Rights Reserved. Gaussian curve performance standings and root cause analysis Game theory 26
  27. 27. We have deep credentials in computer and data science… Team • Founded by former Accenture chief technologist • Team holds PhD’s, masters, and bachelors degrees from Harvard, Stanford, MIT, Cambridge, Bristol, Hong Kong University of Science and Technology in computer science, statistics, mathematics, economics, law, and physics • Accomplishments include: Top 25 Consultant 2005, Marshall Scholar, National Science Foundation Fellow, valedictorian Hong Kong University of Science and Technology Advisors Investors • Andreessen Horowitz • Professor Harvard Business School • EVP and CIO Merck • Former international chairman Accenture • Former CIO’s of NYSE and DuPont • Co-COO Bridgewater • Chief Digital Officer McGraw Hill • OnCorps 2014. All Rights Reserved. SVP Capital Group • EVP Fidelity Investments • SVP EMC CTO Accenture • • Senior McKinsey partner 27
  28. 28. Want to hear more? 1. Go to www.oncorps.org 2. Contact our founder Bob Suh bob@oncorps.org 3. A demo takes 40 minutes 4. A fixed fee pilot can be setup in a couple days OnCorps 2014. All Rights Reserved. 28

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