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Impact of digital technology
Impact of digital technology
Impact of digital technology
Impact of digital technology
Impact of digital technology
Impact of digital technology
Impact of digital technology
Impact of digital technology
Impact of digital technology
Impact of digital technology
Impact of digital technology
Impact of digital technology
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Impact of digital technology

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  • 1. associationofcollegesintheeasternregionReading on line – why it is attractive...• multimodal• interactive• personalised• non-linear and expansive• collaborative and participatory• ‘read –write’ Web 2 technologies• up to date• global in coverage• free
  • 2. associationofcollegesintheeasternregionHypertext links and interactivity‘reading on screen withhypertext is comparableto moving from thepassenger’s seatto the driver’sseat’p7 Screens and Pages- by Sue McKeown, Mary Mossand Tracy Slawon
  • 3. associationofcollegesintheeasternregionThe speed issue…‘The technology primes us for speed, overwhelmed, weare happy to have it help us speed up.’Alone Togetherp 166
  • 4. associationofcollegesintheeasternregionThe distraction issue…‘an ecosystem of interruption technologies…’The Shallows – what the internet is doing to our brainsp 91
  • 5. associationofcollegesintheeasternregionNet Smart – how to thrive online‘continuous partial attention, an always-on, anywhere,anytime, any place behaviour that involves an artificialsense of crisis’p 58Net Smart – how to thrive online
  • 6. associationofcollegesintheeasternregionTaken from ‘Deep Learning in an Age of Distraction’ a presentationby Alec Couroshttp://dmlcentral.net/resources/4835
  • 7. associationofcollegesintheeasternregionThe transparency issue‘Content comes to us already branded, already shapedthrough the economics of sponsorship, if not overadvertising. We do not see how much thesecommercial interests influence what we see and whatwe don’t see.’Confronting the Challengesof Participatory Culturep 16
  • 8. associationofcollegesintheeasternregionTechnology and multitasking‘the brain takes time to change goals, remember newrulesneeded for the new task and block out cognitiveinterference from the previous, still-vivid activity’‘switching costs’P 133 The Shallows
  • 9. associationofcollegesintheeasternregionThe genre issue‘We are what we behold. We shape our tools and thenour tools shape us.’Marshall McLuhan – Canadian communications theorist
  • 10. associationofcollegesintheeasternregionReading on line – its drawbacks...• it encourages speed rather than care in reading• there are numerous in built distractions• authorship and purpose are often unclear• short, informal text formats predominate• users are not exposed to the longer text types thatthey may be required to write themselves• in comparison, plain text on a page can seem flat anduninspiring• search engines reduce the need for readers to classifyinformation under heading
  • 11. associationofcollegesintheeasternregionIs Google Making Us Stupid?
  • 12. associationofcollegesintheeasternregionIs Google Making Us Stupid?http://www.youtube.com/v/W86P_FX6PdI

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