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Business Models That Guarantee Profitability In Publishing
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Business Models That Guarantee Profitability In Publishing

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Electronic publishing may mean no more ink under the fingernails, but some things never change: publishing is still highly speculative. 18th century publishers used pre-publication subscriptions to …

Electronic publishing may mean no more ink under the fingernails, but some things never change: publishing is still highly speculative. 18th century publishers used pre-publication subscriptions to help them choose projects and plan print runs. We'll look at how a modern e-publisher reinvented this model for the web to ensure that every project is profitable. We'll also examine a real-world example of letting users transparently establish the price/demand curve, all with real data from a 7,000 title e-publisher.

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  • Transcript

    • 1. Business Models that Guarantee Profitability in Publishing Bob Pritchett Logos Bible Software
    • 2. Secret of Profitability
    • 3. Process
    • 4. Gathering Interest
    • 5. Gathering Interest
    • 6. Under Development
    • 7. Reference Book Email Production Shipped
    • 8. Coffee Table Book Email Production Shipped
    • 9. Benefits
    • 10. An Old Business Model
    • 11. Community Pricing
    • 12. Community Pricing No Cost Recovery Highest Revenue Best Price
    • 13. Contact
      • Bob Pritchett [email_address]