How t o Br and Your sel f Onl i ne             Career Center of Lowell                   www.cclowell.org
Your profile at LinkedIn is your first jobinterview—if employers don’t like what theysee, you won’t hear from them again. ...
   Purpose of the Profile      The Summary   The Snapshot                Experience   Photo                       Re...
   Your profile is not your résumé     Résumé—short   and tailored to each job     Profile—narrative   more personable;...
 Chance of being contacted increases 40%  when 100% complete than if only 90% Necessary components:   Industry and post...
Value Proposition    Update areaContact Info
   Your photo—the first thing a visitor sees   Include a photo     Help brand you     People recognize you     What w...
(At Next Company) One   opt i on      Anot her opt i on
   It’s another part of you branding   Similar to your résumé branding headline   Limit 120 characters…Schucks   Must ...
Poor Headline   Poor Branding; Lacks                Keywords
   This should be customized to better brand you     Thedefault is:     http://www.linkedin.com/in/bobmcintoshhtpx.ee1  ...
   It’s how you network with your 1st degree    contacts     Share   information; ask for advice     Update   frequentl...
   Some believe is the most important part of    the Profile   Allows for creativity, e.g., using 1st or 3rd    person  ...
   Summarize your experience, tell your story   May include a branding statement       Delivering trending job search st...
Tells a StoryGeneral St at ement  Ski l l s Area   P l os ophy    hi
Li s t of Ac c om i s hm s                 pl     ent   brandi ng
   Provide detail, but not too much—    ACCOMPLISHMENTS                        Or   Treat it like your résumé—employers ...
Al l Quant i f i ed Ac c om i s hm s                           pl     ent
Volunteerism counts as experienceCommunity Volunteer, Networker and Administrative Assistant (position)Bob Jones (company)...
Enhances your branding   Demonstrate to employers how “others”    perceive you   Write recommendations to show your    u...
   Replaces many applications, e.g., Polls,    Events, WordPress, Box.net   Slideshows, videos, and audio   In Summary,...
   Websites: link to a personal blog, company    website, etc   Link to Twitter   What are your interests?   Groups an...
Are there any questions?
Advanced LinkedIn 20132
Advanced LinkedIn 20132
Advanced LinkedIn 20132
Advanced LinkedIn 20132
Advanced LinkedIn 20132
Advanced LinkedIn 20132
Advanced LinkedIn 20132
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Advanced LinkedIn 20132

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Advanced LinkedIn 20132

  1. 1. How t o Br and Your sel f Onl i ne Career Center of Lowell www.cclowell.org
  2. 2. Your profile at LinkedIn is your first jobinterview—if employers don’t like what theysee, you won’t hear from them again. Is yourLinkedIn profile the best it can be? If you’renot on LinkedIn and looking good, you don’texist to most employers. David Perry and Kevin Donlin Co-Creators, "The Guerrilla Job Search System”
  3. 3.  Purpose of the Profile  The Summary The Snapshot  Experience Photo  Recommendations Headline  Skills Feature Update Box  Media  Additional Information
  4. 4.  Your profile is not your résumé  Résumé—short and tailored to each job  Profile—narrative more personable; offers more Build your online Personal Branding Help you connect for a job
  5. 5.  Chance of being contacted increases 40% when 100% complete than if only 90% Necessary components:  Industry and postal code  Profile photo  Profile summary  Current work experience with description  Past work experience – minimum 2 positions  Education  Specialties/Skills – minimum 5  Connections – minimum 50
  6. 6. Value Proposition Update areaContact Info
  7. 7.  Your photo—the first thing a visitor sees Include a photo  Help brand you  People recognize you  What would you prefer to see, This Or Or even
  8. 8. (At Next Company) One opt i on Anot her opt i on
  9. 9.  It’s another part of you branding Similar to your résumé branding headline Limit 120 characters…Schucks Must contain
  10. 10. Poor Headline Poor Branding; Lacks Keywords
  11. 11.  This should be customized to better brand you  Thedefault is: http://www.linkedin.com/in/bobmcintoshhtpx.ee1  Leavesa bad impression on your résumé and business cards Better: http://www.linkedin.com/in/bobmcintosh1  Shows you’re aware of how to use LinkedIn
  12. 12.  It’s how you network with your 1st degree contacts  Share information; ask for advice  Update frequently, at least daily Can link to Twitter date ’s Up t Le
  13. 13.  Some believe is the most important part of the Profile Allows for creativity, e.g., using 1st or 3rd person  Debate over 1st and 3rd person Limit, 2,000 characters—résumé typically 1,000 or less
  14. 14.  Summarize your experience, tell your story May include a branding statement Delivering trending job search strategies Make sure to include industry keywords  Find keywords on Indeed.com, SimplyHired.com, other job boards
  15. 15. Tells a StoryGeneral St at ement Ski l l s Area P l os ophy hi
  16. 16. Li s t of Ac c om i s hm s pl ent brandi ng
  17. 17.  Provide detail, but not too much— ACCOMPLISHMENTS Or Treat it like your résumé—employers may not call for résumés Limit, 1988 characters for EACH position, similar amount on résumé
  18. 18. Al l Quant i f i ed Ac c om i s hm s pl ent
  19. 19. Volunteerism counts as experienceCommunity Volunteer, Networker and Administrative Assistant (position)Bob Jones (company)Program Development industry (industry)August 2008 – Present (2 years 7 months) Engineer at Hampstead Community Access Television: bringing 28-year-old cable TV station up to date. Member of Hampstead Cable Television Advisory Board. Founder of PMI New Hampshire Chapter’s networking group – netPM. Facilitator/advisor to Acton Networkers, NHnetWORKS, Nutfield Networking, Nashua After Hours Networking and Dynamic Networking groups. Participant in project/program/product management webinars on a weekly basis.
  20. 20. Enhances your branding Demonstrate to employers how “others” perceive you Write recommendations to show your understanding of key skills, as well as your values Recommendations can be used in your written communications
  21. 21.  Replaces many applications, e.g., Polls, Events, WordPress, Box.net Slideshows, videos, and audio In Summary, Experience, Education Use SlideShare.com and Box.com
  22. 22.  Websites: link to a personal blog, company website, etc Link to Twitter What are your interests? Groups and Associations Honors and Awards
  23. 23. Are there any questions?
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