Realtor Tools and Resources provided by HAR

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Over 70 tech tools and tons of internet research available to member realtors keep HAR ahead of most associations.

This is a presentation I gave to a group of realtors on how the Houston Association of Realtors is helping its members gain competitive advantage through technology and research.

Published in: Real Estate, Technology, Business
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  • Realtor Tools and Resources provided by HAR

    1. 1. HAR Leading the Way in Delivering Value to it’s Members Surveying Consumers Offering Tools to REALTORS Training Agents Promoting REALTOR Value to Consumers Offering Technology Services to Brokers Delivering Leads and Referrals
    2. 2. “ As long as MLSs, associations, brokers and vendors continue to cater to the stagnant inclinations of their constituents - agents - rather than pushing them forward into new mediums others outside the industry will.”
    3. 5. <ul><li>The Players have Changed </li></ul>
    4. 6. 40% HAR.com 20% Yahoo Real Estate 13% REALTOR.com 500,000 Annual Leads to HAR Members
    5. 7. HAR.com Ranks #1 Search
    6. 10. HAR provides it’s members over 70 technology tools
    7. 13. 3,200 Offline Leads Captured in 4 months
    8. 14. 16,000 Free Realtor Websites
    9. 17. <ul><li>Print Goes Online </li></ul>28% of Gen X and Y read a newspaper 46% of Gen X and Y read news online 2006 sales of online ads surpassed newspapers Online News – 19 Million (02), 44 Million(05) Newspapers are declaring bankruptcy
    10. 19. 400,000 Emails to Consumers and REALTORS® Monthly
    11. 21. 2,600 Free Agent Newsletters
    12. 22. Allows Consumers and REALTORS® to Engage Online
    13. 23. <ul><li>December 2005 opens for business </li></ul><ul><li>60 employees above a pizza joint </li></ul><ul><li>100 million videos watched daily </li></ul><ul><li>10 months later sells to Google </li></ul><ul><li>$1.65 Billion November 2008 Statistics: 146.0 Million viewers 12.6 Billion videos viewed 2.8 Billion searches YouTube becomes #2 search engine </li></ul>
    14. 30. REALTOR 2.0 Training Video Social Networking (Linkedin/Facebook) Blogs Gadgets – iPhone & HD Flip Camera
    15. 31. Facebook: 200 Million Users Twitter: 22 Million Users
    16. 32. Realtor Mobility- Access Information Anywhere Anytime 25,000 Apps/22 Million iPhones
    17. 33. 81% Will Benefit
    18. 36. Over 1,600 Agents have Surveyed Clients
    19. 37. Offering Technology Services to Brokers
    20. 38. Offering Technology Services to Brokers
    21. 39. Offering Technology Services to Brokers
    22. 40. Offering Technology Services to Brokers
    23. 41. 2008 – Broker Listings Viewed 128,705,898 Times
    24. 42. 2008 – 444,100 Email Leads to Brokers/Agents
    25. 43. 2008 – Broker Phone# was Clicked 489,675 times
    26. 44. 2008 – Click-Thrus from HAR.com to Broker/Agent Websites 2,734,200 Times

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