Realtor Tools and Resources provided by HAR

HAR Leading the Way in Delivering Value to it’s Members Surveying Consumers Offering Tools to REALTORS Training Agents Promoting REALTOR Value to Consumers Offering Technology Services to Brokers Delivering Leads and Referrals

“ As long as MLSs, associations, brokers and vendors continue to cater to the stagnant inclinations of their constituents - agents - rather than pushing them forward into new mediums others outside the industry will.”

The Players have Changed

40% HAR.com 20% Yahoo Real Estate 13% REALTOR.com 500,000 Annual Leads to HAR Members

HAR.com Ranks #1 Search

HAR provides it’s members over 70 technology tools

3,200 Offline Leads Captured in 4 months

16,000 Free Realtor Websites

Print Goes Online
28% of Gen X and Y read a newspaper 46% of Gen X and Y read news online 2006 sales of online ads surpassed newspapers Online News – 19 Million (02), 44 Million(05) Newspapers are declaring bankruptcy

400,000 Emails to Consumers and REALTORS® Monthly

2,600 Free Agent Newsletters

Allows Consumers and REALTORS® to Engage Online

December 2005 opens for business
60 employees above a pizza joint
100 million videos watched daily
10 months later sells to Google
$1.65 Billion November 2008 Statistics: 146.0 Million viewers 12.6 Billion videos viewed 2.8 Billion searches YouTube becomes #2 search engine

REALTOR 2.0 Training Video Social Networking (Linkedin/Facebook) Blogs Gadgets – iPhone & HD Flip Camera

Facebook: 200 Million Users Twitter: 22 Million Users

Realtor Mobility- Access Information Anywhere Anytime 25,000 Apps/22 Million iPhones

81% Will Benefit

Over 1,600 Agents have Surveyed Clients

Offering Technology Services to Brokers

2008 – Broker Listings Viewed 128,705,898 Times

2008 – 444,100 Email Leads to Brokers/Agents

2008 – Broker Phone# was Clicked 489,675 times

2008 – Click-Thrus from HAR.com to Broker/Agent Websites 2,734,200 Times

Realtor Tools and Resources provided by HAR

by Bob Hale on Jun 01, 2009

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Realtor Tools and Resources provided by HAR — Presentation Transcript