Working Differently: Tools For Listening To Online Conversations


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Listening to the conversation is one of the key activities NDSU Extension Service must practice to communicate effectively online. This session will show you how to tap into online conversations about topics important to you and your work using tools like Google Alerts, SocialMention, and RSS feeds.

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Working Differently: Tools For Listening To Online Conversations

  1. 1. Working Differently: Tools for Listening to Online Conversations Bob Bertsch
  2. 2. What Is Working Differently? <ul><ul><li>a way to succeed in the current and future communications environments </li></ul></ul><ul><ul><li>a way to discuss and adapt to the impact future trends are having on our organization </li></ul></ul><ul><ul><li>a way to go beyond the use of new tools and discuss a new way of working, communicating and educating </li></ul></ul><ul><ul><li>a way to find a path forward in a new and changing knowledge landscape </li></ul></ul>
  3. 3. The Communications and Knowledge Landscapes have Changed <ul><li>Extension's customers are changing. They access information through devices and media that didn't exist 10 years ago. </li></ul>2010 74% of adults use Internet 65% have broadband at home >55% watch video online 85% own a cell phone 57% use wireless internet >66% use cloud computing 46% use social networks Fast, mobile connections on outside servers and storage - Pew Internet & American Life Project, 2000 46% of adults use Internet 5% have broadband at home <20% watch video online 53% own a cell phone 0% use wireless internet <10% use cloud computing 0% use social networks Slow, stationary connections built around my computer
  4. 4. Our Approach To Online Communication Has Not Changed Since 1994 <ul><ul><li>Largely consists of electronic versions of materials created to be shared in print </li></ul></ul><ul><ul><li>Information often bundled in ways that limit direct access to specific answers and help </li></ul></ul><ul><ul><li>Almost exclusively built on one-way communication with little or no engagement with the customer </li></ul></ul>
  5. 5. The Way Our Customers Use Online Communication Has Changed <ul><ul><li>Online communication among the people we serve has changed drastically, while we have stayed the same. </li></ul></ul><ul><ul><ul><li>User expects information when and where they want it. </li></ul></ul></ul><ul><ul><ul><li>User expects communication fit for multiple devices (mobile, tablet, netbook, etc.) </li></ul></ul></ul><ul><ul><ul><li>User expects communication that will compete for and keep their attention. </li></ul></ul></ul><ul><ul><ul><li>User trusts sources that are open and value user knowledge and feedback. </li></ul></ul></ul><ul><li>  </li></ul>
  6. 6. Online Communication Objectives <ul><ul><li>To be a catalyst for learning networks that engage people as learners and teachers </li></ul></ul><ul><ul><li>To  give people control  of their own lifelong educational opportunities through  anywhere, anytime learning </li></ul></ul><ul><ul><li>To  listen to  and  learn from  the people we serve </li></ul></ul><ul><ul><li>To reach learners who we have not traditionally reached </li></ul></ul><ul><li>  </li></ul>
  7. 7. A Path Forward Created by Aliza Sherman
  8. 8. A Path Forward <ul><li>Listen Time investment : 15 min./day Tools:  Twitter, Google Alerts, SocialMention, Feeds </li></ul><ul><li>Objective:   To  listen to  and  learn from  the people we serve </li></ul>
  9. 9. Google Alerts <ul><li>Google Alerts are e-mail updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. </li></ul><ul><ul><li>monitoring a developing news story </li></ul></ul><ul><ul><li>keeping current on your topic area </li></ul></ul><ul><ul><li>looking for mentions of your organization or office </li></ul></ul><ul><li>  </li></ul>
  10. 10. Google Alerts <ul><ul><li>enter a term choose the type of results you want </li></ul></ul><ul><ul><ul><li>news </li></ul></ul></ul><ul><ul><ul><li>blogs </li></ul></ul></ul><ul><ul><ul><li>realtime </li></ul></ul></ul><ul><ul><ul><li>videos </li></ul></ul></ul><ul><ul><ul><li>discussions </li></ul></ul></ul><ul><ul><li>choose how often to receive alerts </li></ul></ul><ul><ul><li>choose selected results or all results </li></ul></ul><ul><ul><li>enter your e-mail address </li></ul></ul><ul><ul><li>create or login with Google account to manage your alerts </li></ul></ul><ul><li>  </li></ul>
  11. 11. Socialmention <ul><li>Social media search and analysis </li></ul><ul><ul><li>search all or selected social media </li></ul></ul><ul><ul><li>create e-mail alerts </li></ul></ul><ul><ul><li>tap into the conversation </li></ul></ul><ul><li>  </li></ul>
  12. 12. Socialmention <ul><ul><li>enter a term </li></ul></ul><ul><ul><li>select all or some social media sources </li></ul></ul><ul><ul><li>click search </li></ul></ul><ul><ul><li>create an e-mail alert </li></ul></ul><ul><ul><ul><li>search term </li></ul></ul></ul><ul><ul><ul><li>social media sources </li></ul></ul></ul><ul><ul><ul><li>language </li></ul></ul></ul><ul><ul><ul><li>frequency </li></ul></ul></ul><ul><ul><ul><li>e-mail address </li></ul></ul></ul><ul><li>  </li></ul>
  13. 13. Feeds <ul><li>Feeds are the way content is syndicated on the web: RSS, Atom, XML </li></ul><ul><ul><li>stay up-to-date on new content from a particular source </li></ul></ul><ul><ul><li>read your feeds in Outlook, Internet Explorer, Firefox, Google Reader </li></ul></ul><ul><ul><li>add feeds to personalized web sites like iGoogle </li></ul></ul><ul><li>  </li></ul>
  14. 14. Feeds in Outlook and Internet Explorer <ul><li>Subscribe to a feed in Internet Explorer using the &quot;Feed&quot; icon in the browser or by finding the feed on the web page. </li></ul><ul><ul><li>click &quot;Subscribe to this feed“ </li></ul></ul><ul><ul><li>feeds appear under &quot;Favorites&quot; in Internet Explorer </li></ul></ul><ul><ul><li>feeds also appear in the RSS Feeds folder in Outlook  </li></ul></ul><ul><li>  </li></ul>
  15. 15. Feeds in Firefox <ul><li>Subscribe to a feed using the &quot;Feed&quot; icon in Firefox or by finding the feed on the web page. </li></ul><ul><ul><li>click &quot;Subscribe“ </li></ul></ul><ul><ul><li>choose where you want to read the feeds </li></ul></ul><ul><ul><li>feeds appear in the place you chose </li></ul></ul><ul><li>  </li></ul>
  16. 16. Feeds in Other Programs <ul><li>Occasionally you may encounter a program or feed that does not prompt you to subscribe. </li></ul><ul><ul><li>click the feed </li></ul></ul><ul><ul><li>copy the URL </li></ul></ul><ul><ul><li>paste the URL in the place or program of your choice </li></ul></ul><ul><li>  </li></ul>
  17. 17. Start Listening <ul><li>NDSU Ag Communication Blog - </li></ul><ul><li>NDSU Ag Communication Web Services Blog - </li></ul><ul><li>The Winnowing Oar - </li></ul><ul><li>eXtension Blog - </li></ul>
  18. 18. Learn More <ul><li>Get more information on &quot;Working Differently&quot;, share your thoughts and access the &quot;Working Differently in Extension&quot; podcast at </li></ul><ul><li>Check out all of the &quot;Working Differently&quot; training opportunities at </li></ul><ul><li>  </li></ul><ul><li>Follow @ndbob and @JulieKuehlNDSU on Twitter </li></ul><ul><li>  </li></ul><ul><li>Like the NDSU Ag Comm Web Service Facebook page at </li></ul>