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Promote, Publish & Engage

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This presentation is a broad overview of social media channels used by NDSU Extension. It was created for a Communication Camp for NDSU Extension Service professionals.

This presentation is a broad overview of social media channels used by NDSU Extension. It was created for a Communication Camp for NDSU Extension Service professionals.

Published in: Social Media, Technology, Business

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  • Here is the NDSU Extension Twitter stream. In just 6 days, our organization was able to reach more than 27,004 Twitter accounts. We only have 1,385 followers, but we were able to reach almost 20 times that many people by engaging with our network. Some of those 1,385 followers shared our information with their followers, then those tweets were re-shared again reaching another group of followers.
  • Here is my Twitter stream. I have asked my Twitter followers, my Tweeps, to share one piece of social media advice with you or just say hi. We are bringing all those messages together by each of us using the hashtag #ndgga. The reason my Tweeps answer when I call is that they find value in their connection with me.
  • The NDSU Extension YouTube channel has 250 subscribers but the videos on that channel have received 364,786 views. Those views have grown well beyond the subscriber base because the videos are available through search and because people are sharing them with their network.
  • Here is my Twitter stream. I have asked my Twitter followers, my Tweeps, to share one piece of social media advice with you or just say hi. We are bringing all those messages together by each of us using the hashtag #ndgga. The reason my Tweeps answer when I call is that they find value in their connection with me.
  • Ward County’s Facebook page has likes but in the last 60 days they have reached almost 79 time that many Facebook users because they are engaging in online networks.
  • Here is my Twitter stream. I have asked my Twitter followers, my Tweeps, to share one piece of social media advice with you or just say hi. We are bringing all those messages together by each of us using the hashtag #ndgga. The reason my Tweeps answer when I call is that they find value in their connection with me.
  • Ward County’s Facebook page has likes but in the last 60 days they have reached almost 79 time that many Facebook users because they are engaging in online networks.
  • Here is my Twitter stream. I have asked my Twitter followers, my Tweeps, to share one piece of social media advice with you or just say hi. We are bringing all those messages together by each of us using the hashtag #ndgga. The reason my Tweeps answer when I call is that they find value in their connection with me.
  • Ward County’s Facebook page has likes but in the last 60 days they have reached almost 79 time that many Facebook users because they are engaging in online networks.
  • Here is my Twitter stream. I have asked my Twitter followers, my Tweeps, to share one piece of social media advice with you or just say hi. We are bringing all those messages together by each of us using the hashtag #ndgga. The reason my Tweeps answer when I call is that they find value in their connection with me.
  • Transcript

    • 1. Promote, Publish & Engage
    • 2. % of Online Adults Using Social Media
    • 3. Online Communication & Transformational Education We need to bring high process to our already high content to begin using online communication as a critical element of a lifelong learning network that helps people improve their lives and communities.
    • 4. Twitter @NDSUExt April 28 – May 4, 2014 Followers: 1,958 accounts Reach: 14,209 accounts
    • 5. Tips for Tweets • Use 120-130 characters to leave room for retweets • Spread your tweets out throughout the day – tweets get more engagement when they don’t come in bunches • Use a Twitter client like TweetDeck or Hootsuite and a tool like Buffer to help you schedule tweets
    • 6. YouTube – NDSU Extension Channel 604 subscribers 576,950 video views
    • 7. YouTube Tips • Get social with YouTube – do more than post videos • Comment on videos – thank creators for their work, add important information and kindly correct errors • “Like” videos and share them on other social media channels • Create playlists of quality, related videos
    • 8. Facebook – NDSU Extension Service 648 likes 3,531 users reached in last 30 days Finding the Conversation (20 min)
    • 9. Facebook Tips • Post between 8 p.m. and 7 a.m. = more engagement • Include image or video • Keep posts simple • Post 1 – 2 times per day
    • 10. Pinterest– Extension Master Gardener 353 followers
    • 11. Pinterest Tips • Organize your boards to allow followers to filter • Be selective when repinning. Know what the pin is linked to. • Add comments. What value are you adding when you pin?
    • 12. Google+ – Power of Business
    • 13. Google+ Features • Has Pages and Communities • Can host Hangouts and Hangouts On-Air • Closely tied with Google Search and Google Maps