Making the Web Transformational Presented by  Bob Bertsch NDSU Agriculture Communication January 29, 2009
CONTENT RELATIONSHIP Scholarship of Discovery Integration Application low high Information Facilitation Transformational E...
CONTENT RELATIONSHIP Scholarship of Discovery Integration Application low high Information Facilitation Transformational E...
Making the Web Transformational <ul><li>The medium is the mission </li></ul><ul><ul><li>The web’s power is in its structur...
The medium is the mission <ul><li>To become transformational, an organization’s  web presence must do more than project co...
The medium is the mission When an organization develops a  strategy for using the web to achieve its primary mission and g...
Building human networks <ul><li>Use of the web has evolved from: </li></ul><ul><li>Electronic printing press to </li></ul>...
Building human networks When the web’s ability to build  human networks and an  organization’s primary mission intersect, ...
Building human networks Obama ’08 Campaign The mission:  Win 51% of the vote in enough states to amass 271 electoral votes...
Building human networks When the web’s ability to build  human networks and an  organization’s primary mission intersect, ...
Entering the “push” paradigm <ul><li>The “pull” paradigm </li></ul><ul><li>User is responsible for gaining access to the i...
Entering the “push” paradigm <ul><li>The “push” paradigm </li></ul><ul><li>Information is thoroughly indexed using tags (k...
Entering the “push” paradigm <ul><li>RSS/Atom Feeds on  igoogle </li></ul><ul><li>Bookmarking information on  delicious . ...
Entering the “push” paradigm The web is moving to a “push”  paradigm. Information and service providers need to build with...
Making the Web Transformational <ul><li>The medium is the mission </li></ul><ul><ul><li>When an organization develops a st...
Upcoming SlideShare
Loading in...5
×

Making The Web Transformational

520

Published on

This was presented to NDSU Agriculture & University Extension to challenge leaders to look at web strategy in new ways.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
520
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Making The Web Transformational

  1. 1. Making the Web Transformational Presented by Bob Bertsch NDSU Agriculture Communication January 29, 2009
  2. 2. CONTENT RELATIONSHIP Scholarship of Discovery Integration Application low high Information Facilitation Transformational Education Content Transmission high PROCESS Educational Processes Merrill Ewart - 1999
  3. 3. CONTENT RELATIONSHIP Scholarship of Discovery Integration Application low high Information Facilitation Transformational Education Content Transmission high PROCESS Web Presence Merrill Ewart - 1999
  4. 4. Making the Web Transformational <ul><li>The medium is the mission </li></ul><ul><ul><li>The web’s power is in its structure, not its content. </li></ul></ul><ul><li>Building human networks </li></ul><ul><ul><li>This is the web’s greatest strength. </li></ul></ul><ul><li>Entering the “push” paradigm </li></ul><ul><ul><li>Reach them where they “live”. </li></ul></ul>
  5. 5. The medium is the mission <ul><li>To become transformational, an organization’s web presence must do more than project content across cyberspace. </li></ul><ul><li>To become transformational, an organization’s web presence must be driven by the mission and strategic goals. </li></ul>www.menards.com www.homedepot.com
  6. 6. The medium is the mission When an organization develops a strategy for using the web to achieve its primary mission and goals, the web becomes transformational.
  7. 7. Building human networks <ul><li>Use of the web has evolved from: </li></ul><ul><li>Electronic printing press to </li></ul><ul><li>Data warehouse to </li></ul><ul><li>Human network </li></ul>
  8. 8. Building human networks When the web’s ability to build human networks and an organization’s primary mission intersect, transformational change can occur.
  9. 9. Building human networks Obama ’08 Campaign The mission: Win 51% of the vote in enough states to amass 271 electoral votes. The web strategy: Use the web to build a responsive, interconnected network of supporters to spread campaign messages, organize volunteers, and mobilize voters.
  10. 10. Building human networks When the web’s ability to build human networks and an organization’s primary mission intersect, transformational change can occur. my.barackobama.com
  11. 11. Entering the “push” paradigm <ul><li>The “pull” paradigm </li></ul><ul><li>User is responsible for gaining access to the internet. </li></ul><ul><li>User is responsible for locating your web site. </li></ul><ul><li>User is responsible for finding the item they are looking for. </li></ul>
  12. 12. Entering the “push” paradigm <ul><li>The “push” paradigm </li></ul><ul><li>Information is thoroughly indexed using tags (keywords). </li></ul><ul><li>User subscribes to a feed of the information they desire. </li></ul><ul><li>Updates and related information are “pushed” to the user. </li></ul>
  13. 13. Entering the “push” paradigm <ul><li>RSS/Atom Feeds on igoogle </li></ul><ul><li>Bookmarking information on delicious . </li></ul><ul><li>Updates and social networking on twitter . </li></ul>
  14. 14. Entering the “push” paradigm The web is moving to a “push” paradigm. Information and service providers need to build with that environment in mind to effectively communicate within the medium.
  15. 15. Making the Web Transformational <ul><li>The medium is the mission </li></ul><ul><ul><li>When an organization develops a strategy for using the web to achieve its primary mission and goals, the web becomes transformational. </li></ul></ul><ul><li>Building human networks </li></ul><ul><ul><li>When the web’s ability to build human networks and an organization’s primary mission intersect, transformational change can occur. </li></ul></ul><ul><li>Entering the “push” paradigm </li></ul><ul><ul><li>The web is moving to a “push” paradigm. Information and service providers need to build with that environment in mind to effectively communicate within the medium. </li></ul></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×