Building Relationships With Blogs & Social Media Bob Bertsch North Dakota State University October 14, 2009

Building Relationships - In the Print Era - Educational relationships were based on authority - The authority of the instructor or author came from one or many diplomas - Diplomas were granted by institutions made up of individuals with the authority to vouch for the original instructor/author's authority - Where did the authority of the diploma-granting institution come from?

- Educational relationships were based on authority

- The authority of the instructor or author came from one or many diplomas

- Diplomas were granted by institutions made up of individuals with the authority to vouch for the original instructor/author's authority

- Where did the authority of the diploma-granting institution come from?

Building Relationships - In the EM Era - Educational relationships are built on authority and trust - The authority of the instructor or author comes less from diplomas and more from demonstrated knowledge - Authority means nothing with out trust, and today people distrust those with authority - You build trust by being open: giving up some of your traditional authority, letting people see your personality and consistently engaging in community conversations

- Educational relationships are built on authority and trust

- The authority of the instructor or author comes less from diplomas and more from demonstrated knowledge

- Authority means nothing with out trust, and today people distrust those with authority

- You build trust by being open: giving up some of your traditional authority, letting people see your personality and consistently engaging in community conversations

Building Relationships - Using Blogs What are blogs? Easy-to-update web sites written in a journal style with articles that appear sequentially based on date. Blogs have an archive, links,time-stamps and a chronological listing Blogs are personalized, community-linked, social and interactive Blog content drives much of the social media traffic in Twitter and other tools

What are blogs?

Easy-to-update web sites written in a journal style with articles that appear sequentially based on date.

Blogs have an archive, links,time-stamps and a chronological listing

Blogs are personalized, community-linked, social and interactive

Blog content drives much of the social media traffic in Twitter and other tools

Building Relationships - Creating a Blog NDSU Agriculture & University Extension has it's own blog tool, called Roller. www.ag.ndsu.edu/roller

NDSU Agriculture & University Extension has it's own blog tool, called Roller.

www.ag.ndsu.edu/roller

Source: Overdrive Interactive – www.overdriveinteractive.com

Source: Overdrive Interactive – www.overdriveinteractive.com