Building Relationships With Blogs and Social Media

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    Building Relationships With Blogs and Social Media - Presentation Transcript

    1. Building Relationships With Blogs & Social Media Bob Bertsch North Dakota State University October 14, 2009
    2. Building Relationships - In the Print Era
      • - Educational relationships were based on authority  
      • - The authority of the instructor or author came from one or many diplomas
      • - Diplomas were granted by institutions made up of individuals with the authority to vouch for the original instructor/author's authority
      • - Where did the authority of the diploma-granting institution come from?
    3. Building Relationships - In the EM Era
      • - Educational relationships are built on authority and trust
      • - The authority of the instructor or author comes less from diplomas and more from demonstrated knowledge
      • - Authority means nothing with out trust, and today people distrust those with authority
      • - You build trust by being open: giving up some of your traditional authority, letting people see your personality and consistently engaging in community conversations
    4. Building Relationships - Using Blogs
      • What are blogs?
      • Easy-to-update web sites written in a journal style with articles that appear sequentially based on date.
      •  
        • Blogs have an archive, links,time-stamps and a chronological listing
        • Blogs are personalized, community-linked, social and interactive
        • Blog content drives much of the social media traffic in Twitter and other tools
    5. Building Relationships - Creating a Blog
      • NDSU Agriculture & University Extension has it's own blog tool, called Roller.
      • www.ag.ndsu.edu/roller
    6. Source: Overdrive Interactive – www.overdriveinteractive.com
    7. Source: Overdrive Interactive – www.overdriveinteractive.com

    + Bob BertschBob Bertsch, 1 month ago

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