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ITS424 iheretv report Document Transcript

  • 1. Ihere.tvProject reportIhere.tv consulting team Tanakom Muangsakul 5122790124 Strategy Analysis yonitiam@gmail.com Chayut Bhamornsuwan 5122790645 Project Manager Stroke.boat@gmail.com Chattanon Saekow 5122792864 Marketing Analysis Chattanon1@hotmail.com Thesis Denchartphan 5122790306 IT Management tumpkkk@hotmail.com Jinnawat Pinchai 5422800433 Collector & Complier Nut_narook@hotmail.com Submit to Dr. Saprangsit Mruetusatorn
  • 2. 13/09/11 Ihere.tv Project Report 2Table  of  ContentsEXECUTIVE SUMMARY ....................................................................................................................... 4Background of the business ............................................................................................................. 5 The structure of ihere.tv ........................................................................................ 5 Business process & Marketing Activities ................................................................. 6 Applied Information Technology ............................................................................ 6 Analysis of Source of Revenue ............................................................................... 7 Outstanding Point of the business Model ............................................................... 7 Major Key Success Factor ....................................................................................... 8Business analysis and planning ....................................................................................................... 8 Ihere.tv Website Statistic ........................................................................................ 8 Comparison with other company ........................................................................... 9 Analysis of ihere.tv information and its strategic ................................................. 11 Market segmentation ....................................................................................... 11 Target marketing ............................................................................................. 11 Market position ................................................................................................ 11 SWOT Analysis ................................................................................................. 12 Business opportunities ..................................................................................... 12 Trend Analysis ................................................................................................. 13 PEST Analysis ................................................................................................... 13 Marketing Plan ................................................................................................. 14Strategic Planning ............................................................................................................................... 15 Problem and solution analysis ............................................................................. 15 Porter’s five-force model ...................................................................................... 16Strategic Organization ...................................................................................................................... 17 Strategic initiation ............................................................................................... 17 Vision Statements ............................................................................................ 17 Mission Statements .......................................................................................... 17 Scope of Strategy ............................................................................................ 17 Strategy Formulation ........................................................................................... 18 Corporate Strategy ........................................................................................... 18 Business Strategy ............................................................................................. 19 Functional Strategy ......................................................................................... 19 Strategy Implementation ...................................................................................... 22 Strategy Assessment ........................................................................................... 23 Balance Scorecard ........................................................................................... 24 Business Goal Assessment .............................................................................. 25Reference .............................................................................................................................................. 26APPENDIX ............................................................................................................................................. 27
  • 3. 13/09/11 Ihere.tv Project Report 3Table  of  Contents  (cont.) Project Work Plan ................................................................................................ 27 Glossary ............................................................................................................. 28 Team Project’s resume ........................................................................................ 30 Questionnaire ..................................................................................................... 31 Slide Hand Out .................................................................................................... 35
  • 4. 13/09/11 Ihere.tv Project Report 4Executive summaryImpression to research From growing up of Internet and online media broadcasting trend, wecan see that there is a high competition in online media broadcasting. From thehigh competition of this market, ihere.tv have to work harder on planning toearn more market share. So in this research, we will establish the guideline ofihere.tv strategy to sustainable and business continuity.Objective Studying how they have been doing businesses and enhancing businesseffectiveness in many possible aspects such as solving current issues, expandingits business opportunities, creating more profits, enhancing productivities ofbusiness process/management, etc. by means of applying InformationTechnology and E-Commerce TechnologyMethod and Methodology First of all, We analyze the business background to know the ihere.tv byapply the tools or model such as SWOT, PEST, Marketing plan, businessopportunity and etc. then finalize the information that we gained. After that we analyze the competitor to know the rival and finalize theproblem and solution. Then we use the information that we gained to guidelinethe ihere.tv strategy.Finally, We do the strategy assessment for analyze the project possibility. Andalso provide the business goal assessment for monitor the project result.Result of the research After we done all the analyze process, we already gain the strategy andsolution from the strategy organization process. And the solution already relatedto all problem of the ihere.tv. And from our assessment we provide the strategyassessment and the business goal assessment to monitor our strategy.Effect from the result of this research This research can benefit in the financial and the development ofinformation technology management.
  • 5. 13/09/11 Ihere.tv Project Report 5Background of the business Ihere.tv is free online media broadcast channel, which has many varieties of programs that attack to different group of consumers. Ihere.tv is the entrepreneur that works pure play on the Internet. Every video, sound clip are posted on their website. The main income of Ihere.tv is come from the advertisements selling. ihere TV use B2B plan to sell the advertisements and banner on their page. The advertisements will show in video clip or banners. The advertisement revenue model is work well on Ihere.tv because ofdifferent variety of their programs. The Organization that want to advertise onIhere.tv has chance to select the programs that match to their needs. The main program of Ihere.tv is Joh-Kao-Teun (เจาะขาวตื้น). Joh-Khao-Teunis about talking of news and situation. Ihere.tv change the traditional boring TVprograms like news talk to be the modern one by using good character guy tointroduce the topic and put some joke on news. Ihere.tv is change the boringprograms to look more interesting and bring more young blood guys to watchand keep more attraction to politics news. Any other programs of ihere.tv isabout cooking, face make-up for lady, joke etc. All of this made Ihere.tv is one ofthe strongest online TV channel in Thailand.The structure of ihere.tvBusiness Name & Types Types of Presence Business Types URL (Product & Service) Ihere.tv B2C, B2B Online media Pure Internet
  • 6. 13/09/11 Ihere.tv Project Report 6Business Processes & Marketing Activities • Overall Business Model and Transaction Processes Ihere.tv is working pure play on Internet. They broadcast their programsonly on www.ihere.tv. They use 2 business models on their business. Ihere.tv isworking like the middleman who brings customer and seller to be together at thecenter point. They use B2C to their customer, they provide their excitingcontents for free and this thing is bring their business more attractive to otherorganization who want cheaper advertising channel. Ihere.tv use B2B to sell theiradvertisement to other organization. Because they have many of differentcontents that attack to different group of watcher so that means they have manydifferent channel for other organization that is interested to Ihere.tv too. • Marketing Activities Ihere.tv use different kind of contents that match to different group ofcustomer (both watcher and advertiser). They use up to date situation, news,well-known people and independent guys to present their contents. Anotherthing that made Ihere.tv become famous is Viral Marketing. Because of socialnetwork life of present’s people, they use like button of www.facebook.com ontheir fan’s page that make them to be interesting channel. The most importantthing that made Viral Marketing to working well for Ihere.tv is quality of thecontents. There are many of people watching their contents and tell the otherabout how good is it. All of these are things that made Ihere.tv to keep theircustomer and it still growing up.Applied Information Technology Ihere.tv use many of Information Technology applied on their site. InCRM they have form for customer to give them suggestion. They use socialnetwork to advertise their site. Another part is video streaming they use theirown video streaming program on their site and upload it mainly on socialnetwork.
  • 7. 13/09/11 Ihere.tv Project Report 7Analysis of Sources of Revenue/Expenditure The main revenue for Ihere.tv is from the selling of advertising andbanner on their site and video.Outstanding Points of the Business Model The outstanding points of business model that implemented to Ihere.tvcan divide to 2 parts. First is B2C, customers of Ihere.tv are in different group ofage and gender. Ihere.tv has much kind of contents that match to differentgroup customer. Second is B2B, Ihere.tv has different kind of advertisement thatother organization can select the most attractive channel for there organization.Major Key Success Factors From both business models that implemented to Ihere.tv, we can see that both ofthem are have relation together. We can see that other organizations are interest withIhere.tv because of number of the customer of Ihere.tv that have many different kindand cheap price. The main thing that can keep both of customer and other organizationto interest with Ihere.tv is quality of the contents. The quality of the contents will makeViral Marketing work well and bring Ihere.tv to have more customers and then moreother organization interested.
  • 8. 13/09/11 Ihere.tv Project Report 8Business analysis and planningWebsite statistics UIP: 12,429, USS: 17,783, PV: 54,774 (26/08/11) Average Visitor Time: 00:10:10 Enter from search engine to ihere.tv: 3,614 timesTraffic Rating = 6 - 7.5 is means approximately views 10,000 - 100,000 per day.Popularity Rating = 5 - 7.5 is means UIP (Unique IP) more than 1000 per day.Content Rating = 5 – 8 is means the content of website is quite good (Measuring from Average Visit Time). 38% Female SEX 62% Male 0% 50% 100% Education > bachelors degree 4% bachelors degree 18% > Junior high school to 36% Primary School to Junior 43% 0% 10% 20% 30% 40% 50% Age 36 to 55 2% 24 to 35 16% 18 to 23 33% 12 to 17 41% 0% 10% 20% 30% 40% 50%
  • 9. 13/09/11 Ihere.tv Project Report 9 Using the Monthly The statistic of monthly unique IP, unique session and page views ofIhere.tv from Truehit.net (08/2010 to 07/2011).Comparisons with other company Voice TV is a new breed of cross-platform media company that createsand distributes contents, which inform, enrich, and inspire the new generation. Voice TV believes in two-way communication and our fully integratedtelevision broadcast channel and online platform along with social network suchas Facebook and Twitter make that possible. We want to be the place forknowledge and trend where the new generation can freely express their opinionswithin their community.Why we comparison with VOICE.TV?“ Voice TV ” is one of the biggest online media broadcasting channel of Thailand.They come with their vision that “We are the most modern Internet TV ofThailand”. “Voice TV” is coming with many kind of variety, news, politic andentertainment contents. The best part that we select this channel is because theyare in front of us in many ways.
  • 10. 13/09/11 Ihere.tv Project Report 10Comparisons with other company’s statistic UIP: 34,988, USS: 53,071, PV: 102,477 Average Visitor Time: 00:07:19 Enter from search engine to ihere.tv: 28,802 timesTraffic Rating = 6 - 7.5 is means approximately views 10,000 - 100,000 per day.Popularity Rating = 7.5 - 10 is means UIP (Unique IP) more than 10,000/day.Content Rating = 3 - 5 is means the content of website is quite good (Measuring from Average Visit Time).** Using the Monthly B e tte r th a n Ih e re Lo w e r th a n Ih e re The comparison of monthly unique IP, unique session and page viewsbetween Ihere.tv and Voicetv.com from Truehit.net (08/2010 to 07/2011).
  • 11. 13/09/11 Ihere.tv Project Report 11Analysis of Ihere.tv information and its strategic • Market segmentation - Geographic: As we see that today Internet speed is support to the social media content such as hi-speed Internet and 3G. Our target is people who live in hi-speed Internet area and also use smartphone. - Demographic: Age: Ihere TV content match with teenager within approximately 15-35 years old. - Psychographic - Lifestyle: - Love to spend more time in an online world. - Have an opinion that the traditional TV is out date. - Social class: Middle class.(can spend for hi-speed internet or 3G) - Behavioral - People who always need new differentiation especially the entertainment media consumed. So more fresh of contents or never have before will make more interesting. • Target Marketing - Teenager and worker who need different variety media channels such as mimic politic in different opinion but still have the benefit. - Suitable for people who need information but do not want too much serious. - Provide animation and design match with target group lifestyle such as animation. • Market position
  • 12. 13/09/11 Ihere.tv Project Report 12SWOT analysisStrength - Ihere.tv is such a good place for people to stay update and online. It can giveyou a convenient way to access the news via networking.- Low cost for producing contents.- Ihere.tv is on the right track of doing this kind of business as the trend ofpeople gather in online world is increasing.- Have different kind of contents for customer to selectWeakness- Amount of capital of Ihere.tv is not much like another big Free TV channel intraditional world.Opportunities- Easy for today life.- Customer can access the contents anytime they like.- The rising of Internet user that bring more interesting for advertising ofanother company on our site.Threats - The competition from other website can effect directly to the income ofIhere.tv- The online media broadcast channel like Ihere.tv is illegal in some countries.Business opportunities • Customer - Trends: ihere.tv is catching up in nowadays trend that is an online society trend. People spend more time in an online world. - Market: Online is become powerful and vast market in nowadays. - Reaching: Easy to reach to the customer and can reach directly to target group across the online society e.g. social network. • Competition - We are leader in market share. - First mover and product leader. - We have customer loyalty that causes the competition hard to follow.
  • 13. 13/09/11 Ihere.tv Project Report 13Trend Analysis Growing Of 3G and Mobile Device. From the growing up of 3G and mobile device in Thailand, this case willoffer ihere.tv to be in the next step of Online TV broadcaster. As we can see thatthere are too many of company are introducing new generation ofcommunication and portable device like Smartphone and Tablet. This situation ischanging the world in to another face because people can get access to Interneteasier. So, we have to catch the world if we want to be the leader by gives theuser more comfortable. We may build mobile site that will let the user has morecomfortable experience while watching our contents.PEST Analysis 1. Political - From getting stronger of Thai Cyber laws, the concentrate of contents will be the problems if we produce the contents that may harmful for social in the meaning of laws. - In other hand, stronger of cyber law will protect our site from being hacked by anonymous guys. 2. Economic - Growing of business has direct effect on our income. The number of organizer will increase or decrease is up to the situation of economic. We will in touch with it to maintain our revenue. 3. Social - Globalization world is the main topic that why we have to develop our site to be in the trend. - The contents that we are going to present must be acceptable by the social. Because our point is to be the leader of online broadcaster 4. Technology - Technology will help our customer to access our site easier. So, we have to in touch with it to implement and applied it in the right way to our site.
  • 14. 13/09/11 Ihere.tv Project Report 14Marketing Plan • Marketing plan 4Ps - Product: The video clip use popular people or star so it easy to be widespread in social. And quality of video clip is good. Interface of website ihere.tv is easy to use and more colorful so that is attractive the people to view website. And the name ihere.tv is ambiguous word so that easy to remember and more attractive the people. The content is about mimic politic, new style cooking, men lifestyle or making up for women. - Price: ihere.tv expects to maintain or lower price of their advertising service. - Place: First, ihere.tv is place at social network (YouTube) then they established their own website and also provide for mobile but less focus on. - Promotion: always provide low cost for their advertising service and give high effective. • Marketing Strategy - Differentiation Strategies: maintain different product and always adjusted or additional design by their own style for sustainable and not easy to match. - This will build brand loyalty. • Pricing Strategy - Penetration pricing: offer low price to earn more market share then increase price. Measurements indicator - The number of viewer - The number of customer - The number of advertising
  • 15. 13/09/11 Ihere.tv Project Report 15Strategic planningProblem analysisProblem Solution-Incoming concern -Selling of souvenirs and also the subscription of SMS from Ihere.tv-Difficult to bring attraction to new -Focus on word of mouth marketing which is based oncustomers social network channel-Customers hardly find suitable -Develop AI that can help to suggest particular videoprograms to watch to the member users-Found that customers mostly would -Implement more technology into electronic deviceslike to view Ihere.tv from the website such as Ipad, Iphone, PC Tablet. It’s reachable toand also on the mobile devices online network.-People don’t trust Ihere.tv to do -The certificate of trust from government should betheirs personal transaction likes implement into website to make Ihere.tv more secureblogging-Member users don’t know what the -Programs schedule will be made upprogram will be shown next fromihere.tv website-Quality of broadcast streaming -Many quality of broadcast streaming are availablevideo and voice isn’t at the good depend on the user’s internet connectionstandard level-Unhappy members can switch -Arranging of special event, playing game are ought tohis/her attention to other new- be considerable to maintain customer relationship.comers broadcaster channel
  • 16. 13/09/11 Ihere.tv Project Report 16Porter’s five-force modelThe threat of the entry of new competitors TV online is good income so many new firms try to entry this business.And the cost of investment is not too high so that easy to get into this business.Moreover because this is online media so it is very easy for access the content soit that make new entry to this business. And because of we use star to makingclip so this is advantage of our business that over newcomer. The brand loyaltyis the one reason that ihere.tv is very popular and have many fan club so it hardfor new coming to entry this business.Bargaining power of buyers Now in TV online business is growing up so that has many newcompetitors so the customers have many choices and certainly that influence ourbusiness. So the revenue will decrease because of the market share. This mainidea in this business is sale advertising. So it has many factor that bring thecustomer come to buy our advertising such as quality of content topic or thequantity of buyer increase so that the cost will increase.Bargaining power of suppliers We are sale advertising. Cause of buyer come to buy advertises is numberof visitor or quality of website so our supplier is in video clip because weproduce our video clip by ourselves.Rivalry between established firms The competitor that influence to our business is VRZO ZaanetworkMunzzz.tv because the target group is same age And VRZO is the same marketposition. In addition to that munzzz.tv use the sexy video for attract the visitorthat not have in our website. And our cost of advertising is not too high ifcompare with VRZO, Munzzz or Zaaa network.Threat of substitute products New competitors can enter your market. If they see that you have a profit.And forces you to reduce the cost. And the competitor will improve the quality ofthe content better than our clip so that will attract the visitor or share the buyerthat buys our advertising.
  • 17. 13/09/11 Ihere.tv Project Report 17Strategy OrganizationStrategy initiationVision statement The ihere.tv is produced the non-stop differentiation of media toprotected and enhance its characters of the leader in funny online media channeland to locked in all Thai’s teenager for our brand loyalty.Mission statement To serve Thai’s teenager viewer the best quality of differentiation relaxmedia with the up-to-date situation. Traditional perspective will not occur inihere.tv.SWOT Analysis On Project Report, Page 12Scope of strategy To enhancing business effectiveness in many possible aspects based onour competency and value proposition for effectiveness such as • Expanding its business opportunities based on trend. • Creating more profits from alternative revenue model • Wider range of product. • Increasing the quality of product and service while production costs increase slightly. • Enhancing productivities of business process management. • Develop the human factor to use technology more efficient and worthy.By means of applying Information Technology and E-Commerce TechnologyFirst mover Make first impression to customer and establish strong brand to lock-incustomer and partner. But have to aware of second wave of competitor willeliminate though innovation
  • 18. 13/09/11 Ihere.tv Project Report 18Strategy FormulationSeparate to 3 strategies levels:1) Corporate Strategy: A comprehensive strategy and indicates the overallstrategy. And direction of the organization that Organization will develop into aparticular direction. And to allocate resources to each unit of the organization.BCG ModelPortfolio Map Company fit with EC Project Low High Do not consider Accept project, new project, Sell High infuse cash if possible Viability of Projects Low Redesign project Reject the for higher project viabilityIhere.tv is considered in STAR on BCG Model that is mean high in market shareand market growth. And In Portfolio Map is show that the ihere.tv should beaccepting project and infuse cash. In conclusion, ihere.tv should apply “Growth Strategy” that is the strategyin which business can allocate internal resource to catch up the opportunitymore effectively for increasing in profit and market.
  • 19. 13/09/11 Ihere.tv Project Report 192) Business Strategy According to our business, the differentiation is our value position,mission and vision. So The “Differentiation Strategies” is suitable to ihere.tv toprotect the character and brand loyalty.Differentiation Strategy • Objective: Incorporate differentiating features that cause buyers to prefer firm’s product or service to brands of rivals. • Key to Success: Find way to differentiation that creates value for buyer are not easily matched or cheaply copied by rivals. • Benefit: A product with unique. Appealing attributes allows a firm to 1) Command a premium price. 2) Increase unit sale. 3) Build brand loyalty. • Approach: 1) Rise the performance a buyer gets out of product. 2) Enhance buyer satisfaction in non-economic or intangible ways. 3) Compete on the basis of superior capability.3) Functional Strategy: The functional strategy of a company is customizedto a specific industry and is used to back up other corporate and businessstrategies. 1) Apply alternative business model 1.1) Subscription Model: Subscribe monthly for the SMS and MMS relax or comedy news (from the part of video’s content) and also content update recommend. 1.2) Merchant Model: Revenue can be based on the sale of souvenir products and services as shop.ihere.tv. • And also Apply electronic commerce payment system 2) Apply member the artificial intelligent or robot. Develop the AI that helps to suggest the match video to member according to the video that member have been viewed. The benefit is to increase Time to live of viewer.
  • 20. 13/09/11 Ihere.tv Project Report 20 3) Apply the advertising strategy From the statistic of the Enter from search engine to ihere.tv is 3,614 times that is low when compare with the Enter from search engine to Voicetv: 28,802 times. According to our poll, we focus advertise on the social network. 4) Apply Mobile commerce According to the trend analysis, to catch up the growing of Mobile trend such as 3G-technology and tablet pc. 3.1) SMS relax news This plan is use for people who want to get update for news but don’t want to be serious. They have to register and pay for special contents 3.2) Mobile device support site We will make the site that comfortable with mobile device. People will get access to our site easier. 3.3) Create Mobile application that compatible with the tablet pc. For example Ipad, Galexytab and Blackberry playbook. 5) Apply PPT concept for business model PPT is people, process and Technology. Technology connect with the People by the “Human factor” that is mean to manage the people to use the technology effectively. And technology also support the process that emergence by the people.
  • 21. 13/09/11 Ihere.tv Project Report 21 6) Apply Information Security and get the verify certificate According to the first strategy that apply new kind of business model that is merchant model, ihere.tv have to get the customer trust by gain some certificate such as Yes Verify by the government. The viewers can log in to write their own blog and also make some payment so the information security is important. • Apply BMIS (Business model Information Security) 7) Create the certainly on air schedule Most of contents of Ihere.tv are up to the situation and have no schedule. To win the competitor, we have to crate the certainly on air schedule to satisfy the customer. 8) Services Strategy (SS) Increase in Quality of products and service such as quality of VDO and quality of production by apply new technology. • But also have the alternative for all kind of Internet. The viewers can choose VDOs quality according to their satisfies. For example support 3G or lower quality internet. 9) Special events We will have some special events for our fans to join. The events may be game or find the winner from video contest etc. and the prize will come from our sponsored, package of special contents, special souvenir contents.
  • 22. 13/09/11 Ihere.tv Project Report 22Strategy implementation: Consist of 4 elements 1) Resources Allocation Allocate people, technology and process to the strategy. 2) Adapt the structure of organization to support the strategy. 3) Adapt the learning and growth of human factor Apply BMIS (Business management information sucurity) Model to our business management. To skilled and motivated people. BMIS is adapted from PPT (People,Process and Technology) by add the organization to the top of PPT. People have to adapt culture for same direction business alignment. And the organisation direction the process and technology. 4) Strategy deployment Distribute the strategy to organization. If the organization have established the mission statement but have no operation, the business will be waste. Because although the organization established the well business plan but have no operation in some part of organization the result will waste or not effect.
  • 23. 13/09/11 Ihere.tv Project Report 23Strategy AssessmentBalance ScorecardBALANCE SCORECARD IS THE TOOL USE IN PROCESS ASSESSMENT AND HELPS TOCHANGE THE STRATEGY OF ORGANIZATION TO THE OPERATION PROCESS . Show the relationship in one organization by using 4 variations. - Financial Perspective - Customer Perspective - Internal Business Perspective - Learning Perspective We can define that good Financial Perspective will success by good visionon customer perspective and both of them must based on good internalperspective and good learning perspective.KPI is % of viewer changed.
  • 24. 13/09/11 Ihere.tv Project Report 24Ihere.tv Balance Scorecard Objective Measurement Target Initial -Maximize Revenue -Income and 20% Financial -Profitable Growth revenue growthPerspective rate -Manage Cost -% Of reduced cost 10% -Gaining more loyalty -% Increased of 30% -Find advertising Customer site visitor channelPerspective -Increased customer -Create special based events for customer Business Growth -Optimize revenue -% Of incoming 10% -Research on revenue Business Management -Differentiation of Core -Number of 1 Business Completed Event Customer Relation Internal -Customer Need -% from customer 50% -Customer survey Business surveyPerspective -Customer Background -% from customer 50% survey Optimize Core Business -% of reduction 10% -Research on -Cost Management cost Business Management -Problems fixing Maximum 2 hrs. -Problems Hotline -Risk Management hour -% increased of 10% per contents -Quality Control -Quality Of Product contents viewer Program -Increase teamwork skill -Attending time of 20 hrs -Team Work Training staff Program -Increase technology -Attending time 1hrs / week -Technology skill Of staff discussion program LearningPerspective -Increase presenting skill -Score from 5/10 pts -Presenting Training presenting Class Program -Increase E-Business simulation test knowledge -Score from test 5/10 pts -E-Business Training Class Program
  • 25. 13/09/11 Ihere.tv Project Report 25Business Goal assessment (for ihere.tv ) Effectively Efficiency Compliance Realistic Availability Provide a good return on investment of business investmentFinancial Manage business riskPerspective Expanding its business opportunities based on trend. Improve customer orientation and serviceCustomer Offer competitive product and servicePerspective Establish service continuity and availability Improve and maintain business process functionality Lower process costsInternalBusiness Manage business changePerspective Improve and maintain operational and staff productivity Manage product and business innovationLearningPerspective Acquire and maintain skilled and motivated people
  • 26. 13/09/11 Ihere.tv Project Report 26Reference 1. 360 Degree IT Management By Aj. Prinya Homanek iTIL V3 Expert, CFE, CGEIT, CISSP, CSSLP, CISA, CISM, SSCP, SANS GIAC GCFW, CBCI, IRCA ISMS Lead Auditor, ITSMS and BCMS Provisional Auditor, CobiT Certified Trainer President & Founder ACIS Professional Center Company Limited Chapter Committee Secretary Thailand Information Security Association (TISA) 2. Project Management Institution - http://www.pmi.org/ 3. Kasikorn Bank SME care - http://www.ksmecare.com/EducationDownload/50 4. Electronic Commerce 2010 Sixth Edition – PEARSON 5. Web detail - http://webdetail.org/www.ihere.tv 6. Truehits.net 7. Ihere.tv – www.ihere.tv
  • 27. 13/09/11 Ihere.tv Project Report 27 F in ish e d ta sk s Pro ce s s in g Work Plan (Draft) Persons in Tasks Output Planned charge Everybody in the group Study ihere.tv know about the ihere.tv And analyze the problem. Everybody 7th August (Strength, Weakness, Also apply SWOT analysis Opportunity and threat) Find some related case study Case study and strategy to Chayut 8th-12th August to apply to ihere.tv guide our business Tanakom Information for positioning Thesis Analyze our case study and 13th – 17th of brand, segmentation Chattanon the strategy that it’s applied. August and target. Jinnawat Know the competitor 18th – 20th Analyze competitor channel. Everybody And also our positioning August Collect and analyze all 21st – 24th Planning for ihere.tv Everybody information we gain. August Study the Methodologies We have the method and Thesis 25th – 27th And find the strategy that technique that can apply Chattanon August match with our plan to ihere.tv Chayut Apply the Guideline and Fix some case that may Tanakom 28th – 31st method to the case. cause the problem Jinnawat August Thesis 1st -8th Check the project’s possibility Strategy assessment Chattanon September Jinnawat Tanakom 9th – 12th Finalize the report The Final version report Chayut September Analyze the project for Raw data for make the 13th – 17th Everybody presentation making presentation September 18th – 22nd First edition of Making the Presentation Everybody September presentation Final edition of 23th – 24th Finalize the Presentation Chayut Presentation Slide September Apply Project Management Body of Knowledge of PMI (Project Management Institute)
  • 28. 13/09/11 Ihere.tv Project Report 28Glossary 1. AI (Artifical Intelligent) - the performance by computer systems of tasks normally requiring human intelligence, such as translation between languages. 2. B2B - The electronic exchange of products and services between businesses without the direct involvement of consumers. 3. B2C - The direct electronic exchange of products and services between businesses and consumers. 4. brand loyalty - in marketing, consists of a consumers commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service. 5. business model - describe how an organization creates, delivers, and captures value - economic, social, or other forms of value. 6. CRM(Customer Relationship Management) - systems and software developed to help companies build and maintain good relationships with their customers. 7. Cross-platform - characteristic of a software application or hardware device that can be run or operated on more than one system platform. 8. Entrepreneur - a person who sets up a business or businesses. 9. Globalization - the process by which businesses or other organizations start operating on a global scale. 10. Market share - the portion of a market controlled by a particular company or product. 11. Middleman - a person who buys goods from producers and sells them to retailers or consumers. 12. PEST analysis - stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. 13. Portable device - is a pocket-sized computing device, typically having a display screen with touch input and/or a miniature keyboard. 14. Pure play - a company that operates only on the Internet.
  • 29. 13/09/11 Ihere.tv Project Report 29 15. Social Network - online community of individuals who share interests and activities and who are interested in exploring the interests and activities of others. 16. Streaming - On the Internet, the process of delivering information, especially multimedia sound or video, in a steady flow that the recipient can access as the file is being transmitted. 17. SWOT analysis - a study done by an organization in order to find its strengths and weaknesses, and what problems or opportunities it should deal with. 18. Two-way communication - communication that can transfer messages in both directions. 19. Viral Marketing - a marketing technique whereby information about a companys goods or services is passed electronically from one Internet user to another. 20. Word of mouth - is a reference to the passing of information from person to person. Originally the term referred specifically to oral communication. 21. The online transaction processing - Online transaction processing, or OLTP, refers to a class of systems that facilitate and manage transaction- oriented applications, typically for data entry and retrieval transaction processing. The term is somewhat ambiguous; some understand a "transaction" in the context of computer or database transactions, while others (such as the Transaction Processing Performance Council) define it in terms of business or commercial transactions.
  • 30. 13/09/11 Ihere.tv Project Report 30Team Project’s resume Name : Chayut Bhamornsuwarn E-mail : Stroke.boat@gmail.com Education : SIIT Thammasat University Class of 2012 • GPA 2.42 • ID: 5122790645 PTTICT Trainee (Information Security) –In2011 Yothinburana School Class of 2008 Name : Tanakom Muangsakul E-mail : Yonitiam@gmail.com Education : SIIT Thammasat University Class of 2012 • GPA 2.40 • ID: 5122790124 THAICOM Trainee (CRM) – In2011 Satit Suansunandha School Class of 2008 Name : Thesis Denchartphan E-mail : tumpkkk@hotmail.com Education : SIIT Thammasat University Class of 2012 • ID: 5122790306 THAICOM Trainee (CRM) – In2011 Satit Suansunandha School Class of 2008 Name : Chattanon Saekow E-mail : Chattanon1@hotmail.com Education : SIIT Thammasat University Class of 2012 • ID: 5122792864 Saint Thomas Collage class of 2003 Name : Jinnawat Pinchai E-mail : Nut_narook@hotmail.com Education : SIIT Thammasat University Class of 2012 • ID: 5422800433 Suankularb Wittayalai Nonthaburi School Apache Junction High School, United States
  • 31. 13/09/11 Ihere.tv Project Report 31Appendix (Questionnaire)If you have trouble viewing or submitting this form, you can fill it out online:https://docs.google.com/spreadsheet/viewform?formkey=dGRIeDB0T0k3eHlOUFNESEd6RGhGX0E6MQThe Internet TV .......... Do u known ihere.tv???This poll is use to analysis the Internet TV channel that is ihere.tv for the benefit on developingthe ihere.tv. The objective of this poll is to developing the ihere.tv to provide you the quality andsatisfaction. Click: www.ihere.tvHow many years that you spend your life? * • 12-17 years • 18-23 years • 24-35 years • 36-55 yearsYou known ihere.tv Righhhhtttttt???? • YES • NOWell well well, How do you known the ihere.tv? • Social Network (facebook, youtube, etc.) • Traditional TV • Friend suggestion • Magazine (E-magazine and traditional) • Radio • Other:Do you satisfy with the ihere.tvs content? • 5 • 4 • 3 • 2 • 1
  • 32. 13/09/11 Ihere.tv Project Report 32Are the design and interface easy to use? • 5 • 4 • 3 • 2 • 1What about the quality of ihere.tvs video? • 5 • 4 • 3 • 2 • 1Which ways that you would like to view the ihere.tv • Website • Mobile computing (Tablet, Smart phone and etc.) • Traditional TV (Cable TV and Free TV) • Other: ……………………What do you think about to pay monthly for SMS content (relax or comedy news fromihere.tv ) ? • 5 • 4 • 3 • 2 • 1What do you think about to pay for some souvenir from ihere.tv? • 5 • 4 • 3 • 2 • 1SuggestionPowered by Google Docs
  • 33. 13/09/11 Ihere.tv Project Report 33Spreadsheet
  • 34. 13/09/11 Ihere.tv Project Report 34
  • 35. 13/09/11 Ihere.tv Project Report 35 SLIDE HAND OUT