Growth Hacking the Enterprise

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  • 1. Growth Hacking the EnterpriseBoastcapital.com | @Boastcapital | Boastcapital.com/blog
  • 2. About @lloyedlobo• Partner, Boast Capital & Plug and Play Canada, BoardMember at Startup Calgary, Instructor at SWNextand Writer at Calgary Herald• Previously, Head of Marketing & BD at TicketLeapand AL Systems• Studied Software Engineering at LakeheadUniversity, Marketing at NYU and PR at UCLA
  • 3. Say what?
  • 4. First things first
  • 5. This is broken
  • 6. Growth funnel
  • 7. Acquisition
  • 8. Activation
  • 9. Retention
  • 10. Referral
  • 11. Referral
  • 12. Referral
  • 13. A/B Test
  • 14. Some Tools
  • 15. Takeaways• Understand your market• Know your goal• Analyze each phase of the growth funnel• Obsess about testing