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Growth Hacking the Enterprise
 

Growth Hacking the Enterprise

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    Growth Hacking the Enterprise Growth Hacking the Enterprise Presentation Transcript

    • Growth Hacking the EnterpriseBoastcapital.com | @Boastcapital | Boastcapital.com/blog
    • About @lloyedlobo• Partner, Boast Capital & Plug and Play Canada, BoardMember at Startup Calgary, Instructor at SWNextand Writer at Calgary Herald• Previously, Head of Marketing & BD at TicketLeapand AL Systems• Studied Software Engineering at LakeheadUniversity, Marketing at NYU and PR at UCLA
    • Say what?
    • First things first
    • This is broken
    • Growth funnel
    • Acquisition
    • Activation
    • Retention
    • Referral
    • Referral
    • Referral
    • A/B Test
    • Some Tools
    • Takeaways• Understand your market• Know your goal• Analyze each phase of the growth funnel• Obsess about testing