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Vimeo: Art of Getting Paid
 

Vimeo: Art of Getting Paid

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A talk I gave at the Vimeo Festival about how to get paid for online video. I was joined midway through by Ryan Koo - who is getting paid for his online work.

A talk I gave at the Vimeo Festival about how to get paid for online video. I was joined midway through by Ryan Koo - who is getting paid for his online work.

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  • we’re in a whole new paradigm and business models are changing overnight in every industry.think about it, newspaper advertising and classifieds were a multi billion dollar industry and craigslist came along and tidied that up into one profitable 100 million company. the changes here will be just as profound. Hollywood isn’t afraid of piracy as much as they are Charley\n
  • Most seen video. But obviously, a 1 minute long “America’s Most Funny Video” doesn’t compare to indie and online filmmaking. But, we should note, they are making money from this. Over 100K GBP\n
  • So how do we get paid\n
  • The first and easiest if connecting with fans and raising funds. As seen in Kickstarter. here’s most successful film yet\n
  • Eve Hollywood Folks like Paul Schrader of Taxi Driver (writer), Affliction. BEE of American Psycho\n
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  • Design most successful, but just wait til Ashton Kutcher does this\n
  • Key to this is building your fan base.\n
  • Filmmakers are doing it on their own. Iron Sky example. Raised x in CF and X in traditional\n
  • This was before the movie even premiered. Now at: 164\n
  • Can show demand to distributors\n
  • new generation - that’s one route, but what’s more interesting is what’s happening with the new generation\n
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  • 3.25M subscribers, 636M views, 300 on this episode in under one hour from posting. avg 4M per episode\n
  • 3.25M subscribers, 636M views, 300 on this episode in under one hour from posting. avg 4M per episode\n
  • 3.25M subscribers, 636M views, 300 on this episode in under one hour from posting. avg 4M per episode\nnet worth estimated $6M\n
  • 5M subscribers, 1.2 B views- estimates no lower than 150K a year, as much as 500K a year from advertising alone\n
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  • Making money from Sponsorship and Advertising\n
  • Making money from Sponsorship and Advertising\n
  • Making money from Sponsorship and Advertising - Collider - value of platform and ads\n
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Vimeo: Art of Getting Paid Vimeo: Art of Getting Paid Presentation Transcript

  • Vimeo Festival & Awards:The Art of Getting Paid
  • Brian Newman Sub-Genre Mediabrian@sub-genre.com @bnewman01 sub-genre.com
  • Charlie Bit My Finger Again -Most Watched Video (non Music Video) Ever
  • $
  • Blue Like Jazz
  • The Canyons: Paul Schrader, Brett Easton Ellis
  • Double Fine Adventure on KickStarter
  • Pebble Watch
  • Building Community Friends & Fans
  • www.ironsky.net
  • www.ironsky.net : Before Release
  • www.ironsky.net
  • New World ofPossibilities
  • New World of PossibilitiesNew Directions & Methods
  • Kevin Jumba
  • Jenna Marbles
  • Freddie Wong: 7th Most Popular YouTube Channel of all time.
  • Freddie Wong: VGHS on Kickstarter.
  • Freddie Wong: Video Game High-School.
  • Ryan Higa
  • Diversity: Of Makers and of the Audience. Under-served Undervalued by Hollywood Hungry for Content Easy to Find Now
  • BRANDS
  • Contests - Focus Forward Challenge
  • LaunchPad: DocNYC, Morgan Spurlock, Grey NY
  • Nuno Bernardo: Collider
  • I’m sure some people are going to think, “you’re only going the DIY route because you can’t make it in Hollywood!” My goal with NoFilmSchool is to prove them wrong. Conversation with Ryan B. Koo - No Film School
  • Conversation with Ryan B. Koo - Man child
  • Take-Aways• Build Your Fan Base• Give them Something to Buy• Embrace New Models• Constant Contact - Need New Content Regularly• Embrace Diversity• Brand Relationships• Know audience, get platform, approach brands
  • Take-Aways• From Conversation with Ryan and Audience
  • Take-Aways It Takes Time and Hard Work:It wasn’t easy in the “old world,” don’t expect it to be easy in the new one. The End of the Beginning:We’re now building the new business model(s).
  • The best way to predict the future isto invent it Alan Kay
  • Brian Newman Sub-Genre Mediabrian@sub-genre.com @bnewman01 sub-genre.com