Tribeca All Access - Online Tools, making money and building audiences for film
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Tribeca All Access - Online Tools, making money and building audiences for film

on

  • 3,991 views

My presentation at the 2009 Tribeca All Access kick-off. I don't tend to use the notes, and just speak, so these notes don't show everything I say, but it gives you a sense. Also, most of the videos ...

My presentation at the 2009 Tribeca All Access kick-off. I don't tend to use the notes, and just speak, so these notes don't show everything I say, but it gives you a sense. Also, most of the videos are linked, and I show one video in its entirety (Thru-You). I think I've given credit to all stats, sources, images and films but let me know if you see something missing. Also, this presentation assumes a mixed audience - some very tech, some not at all, so it will be basic stuff for those of you really into this arena.

Statistics

Views

Total Views
3,991
Views on SlideShare
3,757
Embed Views
234

Actions

Likes
0
Downloads
54
Comments
0

11 Embeds 234

http://shootingpeople.org 156
http://springboardmedia.blogspot.com 60
https://shootingpeople.org 10
http://springboardmedia.blogspot.cz 1
http://springboardmedia.blogspot.ru 1
http://www.linkedin.com 1
http://webcache.googleusercontent.com 1
http://www.springboardmedia.blogspot.com 1
http://feeds.feedburner.com 1
http://feeds2.feedburner.com 1
http://springboardmedia.blogspot.fr 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • I want to talk today about how can we, the film community use online tools to build audience for our films. how can things like blogs, facebook, meet up, twitter, etc matter to filmmakers building an audience and trying to raise funds. What are some success stories, what are some cool things, how are people using them and what can we learn? And give one very practical example of something we are doing at TFI But keep in mind it’s not about the tools, but what you can do with them. An old marketing story says that people never go to the store to buy a hammer. They go because they want to hang a picture, or build a house – to do something much more important that the tool just allows. So what can these tools help us accomplish?

Tribeca All Access - Online Tools, making money and building audiences for film Presentation Transcript

  • 1.  
  • 2.
    • Founded 1998
    • 10,000+ employees (2006)
    • Founded 2005
    • 65 employees (2006)
  • 3.  
  • 4.  
  • 5. DISINTERMEDIATED Rise of the Crowd
  • 6.  
  • 7. Pew Research Center
  • 8.  
  • 9. Usage by Age Group US and Int’l Growth
  • 10. My TweetStats by Day and Hour
  • 11. Participatory A Conversation
  • 12.  
  • 13.  
  • 14. Building Community Friends & Fans
  • 15.  
  • 16.  
  • 17. www.foureyedmonsters.com
  • 18. CrowdSourcing Turning Community into Funders
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24. Participatory II. A Viral Video Conversation
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30. Remix Culture Mash-Ups and Sampling – Participatory Cinema
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35. Multi-Platform Agnostic and Viral
  • 36.  
  • 37.  
  • 38.  
  • 39. Free
  • 40. Free World
  • 41. $
  • 42.  
  • 43.  
  • 44.  
  • 45.  
  • 46. Old World $
  • 47. Old World $
    • Play Festival
  • 48. Old World $
    • Play Festival
    • Sell to Distributor/Broadcaster (s)
      • advance
      • percentage of revenues
  • 49. Old World $
    • Play Festival
    • Sell to Distributor/Broadcaster (s)
      • advance
      • percentage of revenues
    • They sell to audience
    • Who pays for film
  • 50. Old World $
    • Play Festival
    • Sell to Distributor/Broadcaster (s)
      • advance
      • percentage of revenues
    • They sell to audience
    • Who pays for film
    • $ to distributor
    • $ to filmmakers
    • $ to investors
  • 51. Old World $
    • Play Festival
    • Sell to Distributor/Broadcaster (s)
      • advance
      • percentage of revenues
    • They sell to audience
    • Who pays for film
    • $ to distributor
    • $ to filmmakers
    • $ to investors
    • Everyone is happy
  • 52. Old World $
    • Play Festival
    • Sell to Distributor/Broadcaster (s)
      • advance
      • percentage of revenues
    • They sell to audience
    • Who pays for film
    • $ to distributor
    • $ to filmmakers
    • $ to investors
    • Everyone is happy
    MYTH
  • 53. Old World $
    • Play Festival
    • Sell to Distributor/Broadcaster (s)
      • advance
      • percentage of revenues
    • They sell to audience
    • Who pays for film
    • $ to distributor
    • $ to filmmakers
    • $ to investors
    • Everyone is happy
  • 54. Old World $ -- Reality
    • Play Festival Maybe
    • Sell to Distributor/Broadcaster (s) Maybe – forever, everywhere
      • advance $0 - $15,000 avg
      • percentage of revenues 30% - 60% after expenses
    • They sell to audience Hopefully
    • Who pays for film If theaters book it or buyers buy
    • $ to distributor But,
    • $ to filmmakers
    • $ to investors
    • Everyone is happy
  • 55. Old World $ -- Reality
    • Play Festival Maybe
    • Sell to Distributor/Broadcaster (s) Maybe – forever, everywhere
      • advance $0 - $15,000 avg
      • percentage of revenues 30% - 60% after expenses
    • They sell to audience Hopefully
    • Who pays for film If theaters book it or buyers buy
    • $ to distributor But,
    • Marketing, P& A, staffing,
    • cross-collateralization,
    • fees, delivery,
  • 56. Old World $ -- Reality
    • $0 to filmmakers
    • $0 to investors
    • No one is happy…and you don’t even own your film anymore
  • 57. $
  • 58. Free (Plus fee)
  • 59. “On the one hand information wants to be expensive, because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.” Stewart Brand at the first Hackers ' Conference in 1984
  • 60.
    • Why Pay?
  • 61. When Copies are free, you need to sell things that can’t be copied. Kevin Kelly, Better Than Free
  • 62.
    • Like What?
  • 63. IMMEDIACY
  • 64. PERSONALIZATION
  • 65. PERSONALIZATION
  • 66. INTERPRETATION
  • 67. AUTHENTICITY
  • 68. EMBODIMENT
  • 69. PATRONAGE
  • 70. ACCESSIBILITY
  • 71. FINDABILITY
  • 72.  
  • 73.  
  • 74.  
  • 75. Recap
    • Have a website for you and your films
    • Blog, tweet and join the conversation
    • Build your fan base
    • Use them to raise funds, to promote you and your film
    • Use Viral Video
    • Consider value of allowing remix
    • Be multiplatform
    • Remember what will make people pay $ for your film
  • 76. Generatives
    • Immediacy
      • Give them something now
    • Personalization
      • To their needs
    • Interpretation
      • with study guide, or commentary
    • Authenticity
      • From you directly, signed by you
    • Embodiment
      • Speaking Fees
    • Patronage
      • Support the artist; Radiohead model
    • Accessibility
      • Make it easy to get
    • Findability
      • Work with partners who make you findable
  • 77.  
  • 78.  
  • 79.