Tribeca All Access - Online Tools, making money and building audiences for film
Loading...
Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.
Favorites, Groups & Events
Tribeca All Access - Online Tools, making money and building audiences for film - Presentation Transcript
- Founded 1998
- 10,000+ employees (2006)
- Founded 2005
- 65 employees (2006)
- DISINTERMEDIATED Rise of the Crowd
- Pew Research Center
- Usage by Age Group US and Int’l Growth
- My TweetStats by Day and Hour
- Participatory A Conversation
- Building Community Friends & Fans
- www.foureyedmonsters.com
- CrowdSourcing Turning Community into Funders
- Participatory II. A Viral Video Conversation
- Remix Culture Mash-Ups and Sampling – Participatory Cinema
- Multi-Platform Agnostic and Viral
- Free
- Free World
- $
- Old World $
- Old World $
- Play Festival
- Old World $
- Play Festival
- Sell to Distributor/Broadcaster (s)
- advance
- percentage of revenues
- Old World $
- Play Festival
- Sell to Distributor/Broadcaster (s)
- advance
- percentage of revenues
- They sell to audience
- Who pays for film
- Old World $
- Play Festival
- Sell to Distributor/Broadcaster (s)
- advance
- percentage of revenues
- They sell to audience
- Who pays for film
- $ to distributor
- $ to filmmakers
- $ to investors
- Old World $
- Play Festival
- Sell to Distributor/Broadcaster (s)
- advance
- percentage of revenues
- They sell to audience
- Who pays for film
- $ to distributor
- $ to filmmakers
- $ to investors
- Everyone is happy
- Old World $
- Play Festival
- Sell to Distributor/Broadcaster (s)
- advance
- percentage of revenues
- They sell to audience
- Who pays for film
- $ to distributor
- $ to filmmakers
- $ to investors
- Everyone is happy
- Old World $
- Play Festival
- Sell to Distributor/Broadcaster (s)
- advance
- percentage of revenues
- They sell to audience
- Who pays for film
- $ to distributor
- $ to filmmakers
- $ to investors
- Everyone is happy
- Old World $ -- Reality
- Play Festival Maybe
- Sell to Distributor/Broadcaster (s) Maybe – forever, everywhere
- advance $0 - $15,000 avg
- percentage of revenues 30% - 60% after expenses
- They sell to audience Hopefully
- Who pays for film If theaters book it or buyers buy
- $ to distributor But,
- $ to filmmakers
- $ to investors
- Everyone is happy
- Old World $ -- Reality
- Play Festival Maybe
- Sell to Distributor/Broadcaster (s) Maybe – forever, everywhere
- advance $0 - $15,000 avg
- percentage of revenues 30% - 60% after expenses
- They sell to audience Hopefully
- Who pays for film If theaters book it or buyers buy
- $ to distributor But,
- Marketing, P& A, staffing,
- cross-collateralization,
- fees, delivery,
- Old World $ -- Reality
- $0 to filmmakers
- $0 to investors
- No one is happy…and you don’t even own your film anymore
- $
- Free (Plus fee)
- “On the one hand information wants to be expensive, because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.” Stewart Brand at the first Hackers ' Conference in 1984
- Why Pay?
- When Copies are free, you need to sell things that can’t be copied. Kevin Kelly, Better Than Free
- Like What?
- IMMEDIACY
- PERSONALIZATION
- PERSONALIZATION
- INTERPRETATION
- AUTHENTICITY
- EMBODIMENT
- PATRONAGE
- ACCESSIBILITY
- FINDABILITY
- Recap
- Have a website for you and your films
- Blog, tweet and join the conversation
- Build your fan base
- Use them to raise funds, to promote you and your film
- Use Viral Video
- Consider value of allowing remix
- Be multiplatform
- Remember what will make people pay $ for your film
- Generatives
- Immediacy
- Give them something now
- Personalization
- To their needs
- Interpretation
- with study guide, or commentary
- Authenticity
- From you directly, signed by you
- Embodiment
- Speaking Fees
- Patronage
- Support the artist; Radiohead model
- Accessibility
- Make it easy to get
- Findability
- Work with partners who make you findable
+
1413 views, 0 favs, more stats
My presentation at the 2009 Tribeca All Access kick more
More info about this document
Go to text version
- Total Views 1413
- 1261 on SlideShare
- Comments 0
- Favorites 0
- Downloads 30
Most viewed embeds
All embeds
- Upload Info
- Also on LinkedIn
- Uploaded via SlideShare
- Uploaded as Microsoft PowerPoint
0 comments
Post a comment