Sofia: Inventing the Future of Film

New Paradigms: Inventing the Future of FilmBrian Newman springboardmedia.blogspot.com @bnewman01

The Model is Broken

Old World $

Old World $• Play festival

Old World $• Play festival• Sell to distributor/broadcaster (s)

Old World $• Play festival• Sell to distributor/broadcaster (s)• Advance• Percentage of revenues

Old World $• Play festival• Sell to distributor/broadcaster (s)• Advance• Percentage of revenues• They sell to audience

Old World $• Play festival• Sell to distributor/broadcaster (s)• Advance• Percentage of revenues• They sell to audience• Who pays for the film

Old World $• Play festival• Sell to distributor/broadcaster• Advance• Percentage of revenues• They sell to audience• Who pays for the film• $ to distributor• $ to filmmakers• $ to investors

Old World $• Play festival• Sell to distributor/broadcaster• Advance• Percentage of revenues• They sell to audience• Who pays for the film• $ to distributor• $ to filmmakers• $ to investors• Everyone is happy....

Old World $ H• Play festival T• Sell to distributor/broadcaster• Advance Y• Percentage of revenues M• They sell to audience• Who pays for the film• $ to distributor• $ to filmmakers• $ to investors• Everyone is happy....

Old World $Play festival Maybe

Old World $Play festival MaybeSell to distributor/broadcaster(s) Maybe – forever, everywhere

Old World $Play festival MaybeSell to distributor/broadcaster(s) Maybe – forever, everywhereAdvance $0 - $15,000 avgPercentage of revenues 30% - 60% after expenses

Old World $Play festival MaybeSell to distributor/broadcaster(s) Maybe – forever, everywhereAdvance $0 - $15,000 avgPercentage of revenues 30% - 60% after expensesThey sell to audience Hopefully

Old World $Play festival MaybeSell to distributor/broadcaster(s) Maybe – forever, everywhereAdvance $0 - $15,000 avgPercentage of revenues 30% - 60% after expensesThey sell to audience HopefullyWho pays for the film If theaters book it or buyers buy

Old World $Play festival MaybeSell to distributor/broadcaster(s) Maybe – forever, everywhereAdvance $0 - $15,000 avgPercentage of revenues 30% - 60% after expensesThey sell to audience HopefullyWho pays for the film If theaters book it or buyers buy$ to distributor But, marketing, P&A, staffing, cross- collateralization, fees, delivery

Old World $Play festival MaybeSell to distributor/broadcaster(s) Maybe – forever, everywhereAdvance $0 - $15,000 avgPercentage of revenues 30% - 60% after expensesThey sell to audience HopefullyWho pays for the film If theaters book it or buyers buy$ to distributor But, marketing, P&A, staffing, cross- collateralization, fees, delivery$0 to filmakers$0 to investorsNo one is happy...and you don’t even ownyour film anymore

Disruptive InnovationDisruptive technology and disruptive innovation areterms used in business and technology literature todescribe innovations that improve a product or service inways that the market does not expect, typically by beinglower priced or designed for a different set of consumers.Clayton Christensen via Wikipedia

It’s not until the tide goes out until you seewho’s wearing the swim trunks - Warren Buffett

Value has changed.

Old World Value:ScarcityNew World Value:Overabundance

Attention Economy

Engagement

Participatory Culture A Conversation

Langworthy & Henein Vanishing of the Bees

Twitter Stats (via Twitter)• 105,779,710 registered users• 1,500% growth over the last three years• 300,000 new sign-ups per day• 60% of new accounts were from outside the U.S.• 600 million search queries per day• A NY Times story gets tweeted every 4 seconds

TwitterUsage by Age Group US Growth

Social Media Usage in Bulgaria:• 2 million Bulgarians are on Facebook.• 51% of teens in Bulgaria have a profile in a social network which is a little bit below 57%, the average number for the EU.• 51% from the demographic between 9 and 16 have a profile on Facebook, Myspace and Impulse.bg. Approximately 1/3 of these profiles use a public status. This means that they could be seen and are visible by everyone. 1/10 lists personal information in their profile like an address, telephone number, etc.• The BIG 4 social bookmarking sites are as follows: Svejo.net; Dao.bg; Lubimi.com; Ping.bg.• Honorable Mentions include: Qko.be; 2p2.us; Favi.info; Slamka.com; Twist.bg; vbox7.com; crazythings.net; egg.bg; telegraf.bg; 359bg.net; and internetbulgaria.orgSource: Social Media Delivered, February, 2011 Note: I would value your input on the accuracy of this report.

Zoe Keating @ZoeCello 1.38 million followers on Twitter

Building Community Friends & Fans

www.ironsky.net

crowdcontrols.cc

CrowdSourcingTurning Community into Funders

Details from Jill’s Next Record website• $10 - Unpolished Rock (but with potential) Level: A free digital download of the album, when its released.• $25 - Polished Rock Level: An advance copy of the CD. Weeks before the masses.• $2,500 - Emerald Level: Mentioned as an executive producer of the album -- whoop- di-doo!• $5,000 - Diamond Level: I will come and do a house concert for you. Invite your friends, serve some drinks, bring me out and I sing. Actually, this level is a smart choice economically. Ive played many house concerts where the host has charged his guests and made his money back. Id go for this if I were you.• $10,000 - Weapons-Grade Plutonium Level: You get to come and sing on my CD. Dont worry if you cant sing - we can fix that on our end. Also, you can always play the cowbell.

thecosmonaut.org

Urbanized on KickStarter

TheAgeofStupid.Net

Convenience & Immediacy

Multi-PlatformAgnostic, Viral & Mobile

McAbee: Stingray Sam

Sally Potter’s RageFirst Movie Premiering Day/Date at a Festival and on Mobile

Free(Plus Fee)

Multiple Access Points

TransmediaWhat it is: Types/examples:Develop the story across Eventsmultiple entry pointsMulti-platform Games/ARGAudience can become Interactive componentsimmersed in experienceDeep audience engagement Graphic NovelsEncourages participatory Online & viral contentaudiencesEach element a distinctive MobileexperienceStory flows & builds rev Think Outside the norms -streams experiences

TransmediaQuick thoughts: Some Experts:Build audience dev. components Christy Denafrom the beginningThink beyond marketing Stephen Dinehart (coined)Extend the experience Jeff GomezThink about impact & social Henry JenkinschangeNot just games.... events, gallery Mike Monelloshows, etc.Some projects may not need to John Threatbe a film...or can become one if Lance WeilersuccessfulTransmedia can be simple Many more...

Monetizing It Now

Market Conditions +Established Practices/Incumbent Players + Fear = Less Experimentation

NEW + OLD

Embrace Multi-modality In biz plan

Multi-Modal Practices Platforms

Multi-Modal Practices PlatformsTheatrical EventsNontheatrical (incl. fests) GamesEducational ARGBroadcast InteractiveDVD ExperiencesVOD/EST AppsOnline + Viral Content MarketingPiracy/Peer to Peer PRTerritories PrintMobile/Portable Devices MerchandiseWindows Other....

Multi-Modal Practices Platforms A U D I E N C E

Multi-Modal Practices PlatformsTheatrical EventsNontheatrical (incl. fests) GamesEducational ARGBroadcast A Interactive UDVD D Experiences IVOD/EST E Apps NOnline + Viral Content C MarketingPiracy/Peer to Peer E PRTerritories PrintMobile/Portable Devices MerchandiseWindows Other....

Multi-Modal Practices Business/Finance Models

Multi-Modal Practices Business/Finance ModelsFoundations Co-Op MarketingGovernment LicensingNonprofit/NGO Partnerships GapCorporate/Brands DebtIndividual Donors FreeInvestment SubscriptionTax Incentives/Rebates/Credits AdvertisingSales Affiliate ModelsSales Agents LeaseRelated Sales (merchandise, stock Co-Productionfootage....)Post Other....

Each platform will probablyhave multiple business models

The biggest problem with mostprojects, and with the industrygenerally, is a total disconnect fromthe audience.We need to put as much creativity andwork into <thinking about, learningabout/from, developing> our audienceas we put into creating our stories.

The Rules...Today

The Rules...Today Keep Budgets LowRaise Enough to Distribute & Market Your Project

The best way to predict the future is to invent it Alan Kay

New Paradigms: Inventing the Future of FilmBrian Newman springboardmedia.blogspot.com @bnewman01

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Sofia: Inventing the Future of Film

by Brian Newman on Mar 13, 2011

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Sofia: Inventing the Future of Film — Presentation Transcript